GTM Engineer

Reposted 10 Days Ago
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Riyadh, SAU
In-Office
Mid level
Aerospace • Information Technology • Software • Travel
The Role
Design, build, and maintain the GTM tech stack and automated workflows across CRM, marketing automation, outbound, enrichment, and analytics. Implement AI-driven personalization, lead scoring, routing, and reporting to improve lead quality, sales execution, and revenue growth. Collaborate cross-functionally to run experiments, ensure data hygiene, and optimize pipeline and campaign performance.
Summary Generated by Built In

About FlyAkeed:

FlyAkeed is a leading online platform dedicated to simplifying the travel booking process for flights and hotels. Established in 2017 and headquartered in Riyadh, Saudi Arabia, we are committed to delivering an exceptional travel experience for our clients.

Highlights:

Current funding stage: Series A

Supported by: PIF subsidiary Sanabil Investments, Elm, Artal Capital, Alrajhi Partners.

A Go-To-Market (GTM) Engineer is a hybrid technical and revenue-focused role that bridges Sales, Marketing, Growth, Revenue Operations, and Engineering. The role is responsible for designing, building, integrating, and automating the technical infrastructure that powers the buyer journey, from lead generation and data enrichment to AI-powered personalization, lead routing, pipeline management, and performance reporting.

Role Overview

We are looking for a highly technical and business-minded GTM Engineer to join FlyAkeed’s Growth team in Riyadh. This role sits at the intersection of revenue strategy, data, automation, and systems architecture. You will be responsible for building and optimizing the technical engine behind FlyAkeed’s go-to-market operations, including CRM workflows, enrichment systems, outbound campaigns, AI-driven personalization, lead scoring, reporting dashboards, and integrations across the sales and marketing tech stack.

Key Responsibilities:

GTM Systems & Architecture

  • Design, build, integrate, and maintain FlyAkeed’s GTM tech stack across CRM, marketing automation, outbound, enrichment, analytics, and sales productivity tools.
  • Ensure seamless data flow between systems such as HubSpot, Clay, n8n, Make, Smartlead, Lemlist, analytics tools, and other revenue platforms.
  • Translate business requirements from Sales, Marketing, Growth, and RevOps teams into scalable technical workflows.
  • Identify system gaps, workflow inefficiencies, and manual processes that can be automated or improved.

Workflow Automation

  • Build and deploy automated workflows for lead capture, enrichment, scoring, qualification, routing, follow-up, and lifecycle management.
  • Create automation logic to assign high-priority leads or accounts to the right sales team members in a timely and accurate manner.
  • Automate repetitive sales and marketing operations to improve team productivity and execution speed.
  • Maintain documentation of GTM workflows, system logic, and automation rules.

Lead Generation & Outbound Operations

  • Build and manage prospecting systems using tools such as Clay, LinkedIn Sales Navigator, enrichment platforms, and outbound sequencing tools.
  • Support outbound campaign execution, including list building, segmentation, personalization workflows, sequencing, and performance tracking.
  • Improve account prioritization, lead qualification, and campaign targeting based on data and market signals.
  • Collaborate with Sales and Marketing teams to improve lead quality and conversion rates

AI Implementation & Personalization

  • Design and implement AI-powered workflows to support account research, lead qualification, personalized outreach, sales enablement, and next-best-action recommendations.
  • Configure AI and LLM-based tools to generate relevant company insights, prospect summaries, personalized messaging, and campaign support.
  • Continuously test AI use cases that improve GTM efficiency, personalization, and sales productivity.

Data Management & CRM Operations

  • Own CRM data hygiene, segmentation, deduplication, enrichment, validation rules, and lifecycle stage management.
  • Ensure clean and reliable data across GTM systems to support accurate reporting and decision-making.
  • Manage lead source tracking, UTM tracking, form capture, field mapping, and campaign attribution.
  • Support data governance and improve consistency across sales and marketing operations.

Analytics, Reporting & Experimentation

  • Build dashboards and reports to track pipeline health, campaign performance, funnel conversion, lead quality, sales productivity, and revenue impact.
  • Monitor GTM performance and identify opportunities to improve conversion rates across the buyer journey.
  • Run experiments across outbound, lead scoring, personalization, routing, and campaign workflows.
  • Provide insights and recommendations to support better GTM decision-making.

Requirements
  • Degree in Computer Science, Engineering, Information Systems, or a business-related field.
  • 3+ years of experience building GTM, RevOps, or marketing automation workflows.
  • Strong proficiency with Clay, n8n, Make, Zapier, or similar automation tools.
  • Hands-on experience using AI and LLM tools for personalization and workflow automation.
  • Experience in B2B SaaS.
  • Experience working closely with Sales, Marketing, Growth, and RevOps teams.
  • Experience with HubSpot, Smartlead, or Lemlist.
  • Experience with LinkedIn Sales Navigator.
  • Experience in travel technology.

Skills Required

  • Minimum 3 years hands-on experience in GTM Engineering, RevOps, Marketing Ops, Sales Ops, Growth Ops, or similar technical growth role.
  • Strong experience with CRM platforms.
  • Experience specifically with HubSpot.
  • Hands-on experience with automation tools such as Clay, n8n, Make, or Zapier.
  • Familiarity with outbound, enrichment, and prospecting tools such as Clay, Smartlead, Lemlist, and LinkedIn Sales Navigator.
  • Strong understanding of B2B sales funnels, lead generation, pipeline management, and sales processes.
  • Ability to build workflows, manage data structures, clean datasets, and design segmentation logic.
  • Strong data literacy to analyze funnel performance, campaign results, and pipeline metrics.
  • Comfortable using AI tools and LLMs for research, personalization, automation, and productivity.
  • Good communication skills and ability to work cross-functionally with Sales, Marketing, Growth, RevOps, and Product teams.
  • Based in or willing to relocate to Riyadh, Saudi Arabia.
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The Company
HQ: Al Rabie
169 Employees
Year Founded: 2015

What We Do

FlyAkeed is a travel tech platform with an intuitive, user-friendly interface designed to streamline corporate travel processes, making it easier and more efficient for businesses to manage their travel needs. FlyAkeed’s technology-driven approach simplifies travel management, boosts productivity, and provides top-notch support every step of the way. With features like auto approvals, expense management, live reports & insights, we empower businesses to take control of their travel operations. With a commitment to innovation and user-centric design, we help businesses save time and optimize costs while delivering a seamless and hassle-free travel experience.

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