Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
We're looking for a highly organized contractor to join our GTM Programs & Campaigns team and help coordinate and execute cross-functional GTM programs, product launches, and integrated marketing campaigns. You'll work closely with GTM leads and partners across Marketing, Product, Creative, and other teams to keep workstreams organized, remove blockers, and move initiatives from planning through launch.
- You will work independently across multiple workstreams, stay on top of the details, and help keep complex, cross-functional marketing programs moving.
- Support planning and execution across GTM programs, product launches, and integrated marketing campaigns, including App Store Optimization, Strategic Growth Offers, Catalog Growth Planning, and strategic GTM initiatives
- Manage assigned workstreams from kickoff through launch, coordinating timelines, deliverables, owners, approvals, dependencies, and next steps
- Partner with teams including Product Marketing, Lifecycle, Social, Creative, PR, Ecommerce, Media, and Marketing Data Science to keep programs moving
- Manage campaign and creative requests through Wrike, ensuring briefs and requirements are complete, tracking progress, and flagging delays or blockers
- Support launch readiness and QA across campaign assets, landing pages, lifecycle communications, social content, promotional messaging, links, and offer details
- Maintain campaign calendars, trackers, launch documentation, status updates, and teamwide program communications
- Partner with Marketing Data Science and cross-functional teams to build campaign and program performance reports and presentations
We are considering remote applicants for this contract position.
About You- 8+ years of experience in product marketing, digital marketing, campaign management, marketing operations, or related work
- Experience supporting product launches, GTM programs, and integrated marketing campaigns
- Experience across digital marketing channels such as lifecycle, paid media, social, ecommerce, or digital merchandising
- Experience in entertainment, streaming, ecommerce, consumer products, membership, or subscription businesses
- Experience managing multiple workstreams across cross-functional teams
- Familiarity with campaign localization, website or promotional launches, and marketing QA
- Experience with Wrike or a similar project management tool
- Experience working with teams across different countries or markets
- Available for a contract position
Crunchyroll’s global expansion is driven by strong regional execution and integrated growth strategies. The GTM & Planning team partners closely with U.S.-based leadership and regional teams to develop and execute go-to-market and partnership marketing programs that scale Crunchyroll’s footprint across both its owned platforms and partner ecosystem.
As part of the broader Growth & Planning organization, this team sits at the center of performance marketing, partnerships, and regional strategy - ensuring alignment across functions to deliver measurable business impact.
#LifeAtCrunchyroll #LI-remote
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Skills Required
- 8+ years of experience in product marketing, digital marketing, campaign management, marketing operations, or related work
- Experience supporting product launches, go-to-market programs, and integrated marketing campaigns
- Experience across digital marketing channels such as lifecycle, paid media, social, ecommerce, or digital merchandising
- Experience in entertainment, streaming, ecommerce, consumer products, membership, or subscription businesses
- Experience managing multiple workstreams across cross-functional teams
- Familiarity with campaign localization, website or promotional launches, and marketing QA
- Experience with Wrike or a similar project management tool
- Experience working with teams across different countries or markets
- Availability for a contract position
What the Team is Saying
Crunchyroll Compensation & Benefits Highlights
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Healthcare Strength — Healthcare is described as fully covered in the U.S., with dental and vision plus HSA/FSA options, and access to Sony Pictures’ comprehensive medical programs and resources. Family-building and caregiving supports such as fertility coverage and backup care are also documented in Sony’s benefits materials.
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Retirement Support — Retirement support includes a 401(k) plan administered via Sony with an employer match and documented first‑day eligibility/enrollment timelines. Plan guides and SPDs are accessible through the Sony benefits hub.
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Leave & Time Off Breadth — Time away is framed around Flexible Time Off in U.S. roles alongside paid parental leave. Additional paid leave types and hybrid work practices are referenced across public materials and listings.
Crunchyroll Insights
What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
Gallery
Crunchyroll Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.
