GTM Lead - Private Equity
New York, NY
About WithCoverage
WithCoverage replaces the traditional insurance brokerage with AI-supercharged risk management designed for the modern economy.
We partner with hundreds of high-growth, category-defining companies, including GoPuff, Eight Sleep, Bombas, Chomps, and Blank Street Coffee. Our clients span iconic consumer brands, hospitality leaders, GCs, advanced manufacturers, and next-generation defense contractors. They operate in complex risk environments and need a partner that can move at their speed.
Instead of a fragmented, manual brokerage stack, we have built a new category: elite risk advisors operating on top of proprietary technology. Our in-house Agency Management System gives our team and AI agents full visibility into policies, exposures, claims, billing, and commissions. This platform enables deep automation, better decisions, and a fundamentally higher standard of service.
WithCoverage was founded by JD Ross (co-founder of Opendoor) and Max Brenner (Bain, Compound). We have raised over $43M from leading investors including Sequoia, 8VC, Khosla Ventures, and Crystal Venture Partners.
Our ambition is not to build a better brokerage. It is to redefine how risk is managed across the economy.
Why Join Us
- Grow Faster – We're scaling quickly, giving you real opportunities to lead, shape strategy, and accelerate your career.
- Work That Matters – We protect the world's most innovative brands: consumer icons, hospitality leaders, next-gen defense contractors, and US manufacturers.
- Redefine an Industry – Insurance is one of the largest, slowest-moving markets. We rewrite the playbook with proprietary technology, automation, and AI.
- Financial Rewards – We hire the best and invest in you. Competitive comp, meaningful equity, and excellent benefits. We believe strongly in internal promotion and lay out a plan for everyone's career growth.
About The Role
Join With Coverage as our GTM Lead for Private Equity. You will own and scale one of our fastest-growing verticals end to end. This is a leadership role focused on driving top-of-funnel growth for our Private Equity vertical, building deep relationships across PE firms, and owning pipeline generation from first touch through qualified handoff.
We're looking for someone who wants ownership, thrives in high-performance environments, and is eager to accelerate their career by building something meaningful. You're motivated by results, comfortable operating with autonomy, and willing to put in the work required to achieve outsized outcomes as you directly shape the growth of one of our key business verticals.
What You'll Do:
- Own the Private Equity vertical. Be the true owner of one of our most strategic business lines, accountable for pipeline, relationships, and revenue.
- Develop industry relationships. Develop deep relationships with managing partners, general counsel, CFOs, and heads of operations at PE firms plus the broader ecosystem
- Drive execution. Generate demand through targeted outreach, manage the pipeline, and guide prospects through the full conversion cycle with clear communication and follow-through.
- Shape the GTM playbook. Partner with the Private Equity Risk Lead to refine messaging, packaging, and ICP definition; bring structured product and underwriting feedback that reflects how sponsors actually buy and what they need across the fund lifecycle and portfolio company operations.
- Build pipeline .Expand referral networks and identify new go-to-market opportunities to consistently grow qualified opportunities.
Who You Are:
- 4+ years in private equity or PE-adjacent roles: deal teams, operations, or IR at a PE firm; PE coverage at an investment bank or capital markets desk; fund administration or fund formation; sponsor-focused management consulting; or transaction liability/M&A insurance.
- Skilled relationship builder and networker, with a track record (or clear potential) closing 6-7 figure B2B deals.
- Strong communicator with executive presence – you'll represent the brand externally.
- High-ownership operator who's comfortable with ambiguity and moves fast to build a vertical from the ground up.
- Fast learner, ready to get up to speed on insurance products quickly (we'll teach you).).
For candidates based in the United States, the expected OTE pay range for this position at the start of employment is $200,000 – $250,000/year. Actual compensation will vary based on individual factors, including market location, relevant experience, and role scope. In addition to base salary, this role is eligible for variable compensation tied to performance or quota attainment, where applicable. WithCoverage’s Total Rewards package for full-time employees also includes equity participation and comprehensive benefits.
What We Offer
- Competitive compensation that includes equity
- Comprehensive benefit plans for medical, dental, vision, life, and disability
- Pre-tax accounts (FSA, HSAs, dependent care FSAs, commuter savings)
- Human Interest: 401(k) provider
- Time Off: Flexible time off, sick leave, family and medical leave, and major national holidays
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Collaborative, transparent, and fun culture
Skills Required
- 4+ years in private equity or PE-adjacent roles (deal teams, operations, IR, PE coverage, fund administration, sponsor-focused consulting, or transaction liability/M&A insurance).
- Proven ability to close 6-7 figure B2B deals or clear potential to do so.
- Demonstrated relationship-building and networking skill with senior stakeholders (managing partners, general counsel, CFOs).
- Strong communicator with executive presence to represent the brand externally.
- Experience driving demand generation, targeted outreach, pipeline management, and full-funnel conversion.
- High-ownership operator comfortable with ambiguity and building a vertical from scratch.
- Ability and willingness to learn insurance products quickly (training provided).
What We Do
The insurance brokerage industry is ready for a new standard: ambitious businesses often overpay for insurance, are inadequately protected, and are left with a non-transparent, disorganized experience. Most businesses don’t have an in-house Risk Management Team. That’s where we come in. WithCoverage provides ambitious businesses with a Modern Risk Management Solution. An expert team and powerful technology – designed to protect you today and as you scale. A few of our clients include: GoPuff, Chomps, Hungryroot, Blank Street, Bombas, Eight Sleep, Bluestone Lane, Salt & Straw, Kitsch, Happy Dad, and Elephante.
