GTM Engineer

Founded in 2018, Talos provides institutional-grade trading technology for the global digital asset market, powering many of the major players in the crypto ecosystem. Our mission is clear: to advance the mass adoption of digital assets by seamlessly connecting institutions to the digital asset ecosystem. We are committed to building the most innovative and trusted platform in the world, supporting the entire trading lifecycle.

At Talos, you’ll find an environment that champions kindness and respect, values diverse perspectives, and upholds inclusivity at every turn. We believe every member of our team brings invaluable insights and abilities that drive Talos forward. In our pursuit of excellence, we foster a culture of trust, integrity, collaboration, and mutual growth.

We are a tight-knit yet globally distributed team of highly experienced engineers and business leaders, with hubs in New York, London, Singapore, and Cyprus. You’ll be part of a hybrid-friendly environment where your unique talents and insights will play a crucial role in building something extraordinary.

We are seeking a GTM Engineer to build and scale the systems that power pipeline generation across our go-to-market efforts. This is a technical role operating at the intersection of Marketing, Sales, and Revenue Operations.

You will design and manage the infrastructure that identifies high-intent accounts, enriches and prioritizes them, triggers engagement based on real-time signals, and routes opportunities into the appropriate workflows.

You will also oversee key components of the marketing and outbound technology stack, including integrations, data flows, and AI-driven workflows, ensuring all activity is scalable, measurable, and aligned to revenue outcomes.

This role requires a high degree of ownership and initiative, with the ability to independently identify opportunities, design solutions, and drive implementation. You will be joining a small Revenue Operations and Growth function, operating as an individual contributor — there is no large ops team behind you, and no established playbook to inherit. We're building fast and need someone who thrives in that environment.

Partnering closely with Marketing, Sales, and Revenue Operations teams, you will ensure targeting, outreach, and reporting systems operate cohesively and improve over time.

• Design and own the end-to-end GTM systems ecosystem across CRM, marketing automation, outbound tools, and enrichment platforms

• Build inbound and outbound workflows that score, enrich, route, and trigger engagement — so no signal goes unworked

• Develop enrichment pipelines combining firmographic, technographic, and intent data to fuel targeting and personalization

• Implement signal-driven automation across the full funnel, from first touch to routing and follow-up

• Manage integrations across CRM, marketing platforms, paid media, and analytics systems — and evaluate new tools against clear criteria for scalability and data integrity

• Define ICP segmentation based on buying behavior and account characteristics

• Build propensity models that predict purchase likelihood — not just describe accounts — informed by unique data points, signal density, and historical conversion patterns

• Translate clean, modeled data into activated workflows: outreach triggers, routing logic, and sales enablement inputs

• Own the data foundation: automated CRM enrichment, deduplication, and hygiene routines that keep Salesforce clean, consistent, and trustworthy across the GTM stack

• Design and operate multi-channel outreach systems across email and LinkedIn

• Manage deliverability infrastructure, including domains, inboxes, and sequencing logic

• Run structured tests to improve conversion rates and system efficiency

• Align outreach strategies to multi-stakeholder institutional buying processes

• Support marketing leadership with strategic planning, KPI tracking, and executive dashboards

• Implement and maintain tracking frameworks (GTM, GA4, UTMs, conversion tracking)

• Define attribution models and funnel metrics aligned to revenue outcomes

• Build dashboards and reporting systems that provide clear visibility into pipeline performance

• Standardize KPI definitions and reporting across GTM functions to support leadership decision-making

• Implement AI-supported workflows for research, enrichment, and personalization

• Ensure outputs remain relevant, accurate, and aligned to target accounts

• Continuously evaluate and refine how AI is applied across GTM systems

• Partner with Marketing and Sales to align systems, workflows, and data to GTM objectives

• Design for self-serve from the start — intuitive workflows, good documentation, and lightweight training so teams can execute without bottlenecking through ops

• Collaborate with Sales to improve targeting, routing, and conversion across the funnel

• Act as a technical partner to both functions, raising the bar for how teams use data and automation

• 5+ years in GTM engineering, revenue operations, marketing operations, or a related systems-focused role

• Experience building GTM systems in a B2B environment with long or complex sales cycles - ideally in financial services, fintech, or institutional markets

• Track record of improving pipeline generation and conversion through system design

• Marketo — lifecycle design, lead routing, scoring, and segmentation (strongly preferred)

• Salesforce CRM — pipeline management, data hygiene, and workflow automation

• Experience building integrations across CRM, marketing automation, enrichment, and analytics systems

• Experience building or managing inbound scoring and routing workflows, not just outbound systems

• Comfortable working with APIs, webhooks, and low-code automation tools

Data, enrichment, and signals

• Experience working with firmographic, technographic, and intent data to define ICP and scoring logic

• Ability to design scalable data flows and enrichment pipelines across GTM tools

• Strong attention to data quality, signal precision, and cross-system consistency

• Comfortable with data foundation work: CRM hygiene, deduplication, schema consistency — the unglamorous work that makes everything else function

• Familiarity with tools like Clay paired with enrichment providers (Prospeo, FullEnrich) and sequencing platforms (Instantly, Smartlead) to turn raw account data into activated, multi-touch outreach

• LinkedIn Sales Navigator for account mapping, buying committee identification, and outbound targeting within institutional and enterprise accounts

• Familiarity with signal platforms such as Common Room or Trigify to surface buying intent, community signals, and account activity that feed into targeting and outreach triggers

• Familiarity with the broader data stack — data warehouses (Snowflake, BigQuery) for raw intelligence, signal generation tools (Phantombuster, Apify) for behavioral data, and how these feed into enrichment and decisioning layers

Outbound and performance systems

• Hands-on experience with outbound infrastructure — domains, inboxes, sequencing, and deliverability

• Multi-channel coordination across email and LinkedIn, with an eye on how targeting and timing affect conversion

• Structured experimentation mindset: run tests, read results, iterate

Tracking and analytics

• GTM, GA4, UTMs, and conversion tracking — implementation and maintenance

• Solid understanding of attribution models and funnel metrics

• Ability to build clear, decision-ready dashboards and reports for GTM leadership

Technical foundations

• Working knowledge of HTML/CSS, basic JavaScript, and SQL

• Experience with BI tools (Tableau or similar)

• Strong systems-design mindset — thinks in workflows, dependencies, and feedback loops

• ​​Comfortable using AI tools to accelerate enrichment, research, and personalization workflows - knows when to apply them and how to evaluate output quality.

• Understands how data flows across interconnected GTM tools — and can diagnose and resolve issues when it breaks

• High agency — proactively identifies gaps and drives solutions without waiting to be asked

• Comfortable operating in a lean team, building from scratch with minimal process and no dedicated ops org behind you

• Structured problem-solver who can collaborate with and influence stakeholders across functions

• Commercial bias: every system you build should answer the question "does this help drive conversion?" — if it doesn't, it's not worth shipping

• Experimental mindset: moves fast from idea to working system, measures what works, kills what doesn't, and scales the winners

• Curious and adaptable: picks up new tools quickly and improves systems over time

• Broad scope across Marketing, Sales, and Rev Ops

• High ownership in building and scaling GTM infrastructure

• Direct impact on pipeline generation and revenue outcomes

Check out these videos and links to learn more about Talos and our culture!

• Spotlight Article: Talos Snapshot by DRW

• Podcast: 2023 episode with co-founders Anton & Ethan

• Website: Explore Talos: Products, Investors, Team & More

• Case Studies: Real world examples of client solutions

• Awards: Talos Wins Hedgeweek Global Digital Assets Award 2024

• Culture: Award-winning, Forbes-listed, low-attrition team

Andreessen Horowitz re: Talos: "The company best suited to drive institutional adoption is one that understands traditional capital markets deeply and is forward-thinking enough to fully grasp the promise of crypto. Talos is that company."

You will also enjoy a comprehensive array of competitive benefits, regardless of your location, within our warm, welcoming, and ambitious company culture. Some of our benefits include:

• Retirement plan contributions

• Unlimited Vacation + a PTO bonus: Employees that take 15 days of vacation, with 5 days being consecutive, receive a $2000 USD bonus.

• Bonus and stock ownership

• Medical, dental, and vision insurance

• Paid parental leave for 20 weeks, after 1 year of service

• Global offsites and team outings

• A one-time stipend towards at-home office set-up for all employees

• A wellness credit of $50 accrued monthly, to go towards things like gym memberships, ski-passes, and work out classes.

• A lunch credit of $25 USD towards lunches for days in-office

• Donation matching up to $100 USD annually

• Other in-office perks: Catered lunches on Tuesdays, snacks, and drinks

Check out other open positions listed on our website!

Talos is proud to be an Equal Opportunity employer.  We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.  Talos is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.  If you need any assistance or accommodations due to a disability, please let us know at [email protected].
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