About Flagright:
Flagright is an AI operating system for financial crime compliance used globally by Fortune 500 companies, large banks, fintechs, and fast growing startups. Flagright enables real-time risk detection, automated investigations, and intelligent decisioning, helping compliance teams operate at their full potential in the fight against financial crime.
We operate as a lean, high-performance team with high individual ownership and direct access to leadership.
Role overview:
Our GTM team is central to scaling Flagright. We are looking for a GTM Associate who can strengthen our positioning, improve win rates, and support complex enterprise opportunities alongside the CEO and sales leadership.
In this role, you will support product positioning, messaging frameworks, and segmentation strategy to ensure a clear and consistent narrative across the revenue organization. You will also equip the sales team with playbooks and competitive insights to succeed in deal cycles.
You will play a key role in translating market insights into GTM strategy, refining how Flagright competes, prioritizes segments, and wins in the global financial crime compliance market.
People who thrive at Flagright:
Have been knocked down before and gotten back up
Are resourceful—they figure things out with whatever tools are available
Have strong opinions and can defend them
Learn fast because they're hungry
Want to work with no-BS people building something important
People who struggle here:
Need extensive hand-holding
View high expectations as “unreasonable”
Expect strict 9 to 6 boundaries
Can’t handle ambiguity or rejection
Prefer consistent routine over fast-changing priorities
Key responsibilities:
Positioning and messaging
Define product positioning and value propositions
Create messaging frameworks by vertical, segment, persona, and channel
Maintain a consistent narrative across the revenue organization
Segmentation and ICP strategy
Define target segments, buyer personas, and priority verticals
Identify adjacent segments and emerging market opportunities
Guide BDR targeting and campaign prioritization
Strategic deal support
Support enterprise opportunities with deal strategy and positioning
Help structure RFP responses and requirement definitions
Design competitive minefields that expose competitor weaknesses
Sales enablement
Build sales playbooks, battlecards, and enablement materials
Competitive intelligence
Track competitors and market dynamics
Maintain competitor positioning frameworks
Product feedback loop
Gather insights from prospects, customers, and sales teams
Translate market feedback into inputs for product development
Lifecycle marketing & events
Plan and run lifecycle & reactivation campaigns with the marketing & sales teams
Work closely with Field Marketing and Sales on event planning
Who we are looking for:
Based in the Bay Area with the right to work in the USA (no visa sponsorship available), this is a fully in-person role at our Santa Clara office
3 years of experience in business development, growth marketing, product marketing, or GTM strategy or Graduate in a STEM bachelor's degree from a top university
Ability to translate technical products into clear commercial narratives
Experience building segmentation frameworks, sales playbooks, and competitive positioning
Strong written and verbal communication skills
Willing and able to travel up to 30% of the time
Preferred experience
Experience in enterprise sales processes
Experience in fintech, compliance technology, fraud prevention, or data infrastructure
What we offer:
Relocation support offered
Housing subsidy for those living within 1 mile of the office
Individual contributor position with direct exposure to leadership and influence on GTM strategy
Product with clear, real-world differentiation
High-bar environment focused on execution, learning, and continuous improvement
Get equity from day 1 at a Y Combinator startup
Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex AWS, and Palantir
Enjoy a low-bureaucracy environment, minimal meetings, and an asynchronous communications culture
Skills Required
- Based in the Bay Area with right to work in the USA; fully in-person at Santa Clara office (no visa sponsorship)
- 3 years of experience in business development, growth marketing, product marketing, or GTM strategy (or a STEM bachelor’s from a top university)
- Ability to translate technical products into clear commercial narratives
- Experience building segmentation frameworks, sales playbooks, and competitive positioning
- Strong written and verbal communication skills
- Willing and able to travel up to 30% of the time
- Experience in enterprise sales processes
- Experience in fintech, compliance technology, fraud prevention, or data infrastructure
What We Do
Flagright sets the modern standard for AI-native transaction monitoring. The platform enables financial institutions to centralize detection, investigation, and reporting of suspicious activity, streamlining regulatory workflows and strengthening financial crime controls. A high-performance, no-code scenario builder with sub-second API response times powers real-time monitoring, supported by tailored rules, dynamic risk profiling, and simulation tools that reduce false positives and improve decision accuracy. This transaction monitoring foundation is enhanced by fully integrated AML screening that links each transaction and entity to global sanctions and watchlists; dynamic risk scoring that embeds behavioural and contextual risk directly into detection logic; and centralized case management that automates alert triage, investigation workflows, and SAR filing, maintaining audit-readiness across jurisdictions. Flagright’s AI Forensics suite strengthens compliance operations across four critical areas: screening (reduces false positives in AML checks), monitoring (augments alert investigation capabilities), quality assurance (accelerates QA processes), and governance (simplifies policy management and regulatory compliance). Financial institutions moving from fragmented tools to Flagright report a 93% reduction in false positives, 80% lower compliance costs, and a 27% drop in operational errors, with implementation typically completed within weeks. With customers across six continents and offices in the United States, the United Kingdom, Singapore, and Germany, Flagright delivers a transaction monitoring solution that scales with growth and adapts to evolving threats.
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