Senior Associate, Global Ads GTM Strategy and Operations

Reposted 7 Days Ago
3 Locations
Hybrid
111K-196K Annually
Senior level
Artificial Intelligence • Cloud • Machine Learning • Mobile • Software • Virtual Reality • App development
Snap is a technology company.
The Role
Lead GTM strategy and ops initiatives for Ads: perform product analytics and revenue sizing, build dashboards, set quarterly goals, and project-manage cross-functional execution to drive adoption and revenue.
Summary Generated by Built In

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.


The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.


We are looking for an experienced Senior Associate to join the Global Ads Go-To-Market (GTM) Strategy and Operations team at Snap! In this role, you will play a pivotal role in driving strategic projects and initiatives aimed at accelerating revenue, improving the health and quality of our GTM motion, and designing key operating rhythms across cross functional teams. You will partner closely with Ads Monetization Leadership to identify, prioritize, and execute initiatives that drive the business and our ambitious goals forward. This role requires a combination of strategic thinking, data modeling and analysis, and the ability to influence stakeholders at all levels of the organization.

What you’ll do

  • Product Analytics and Insights: Conduct rigorous analysis (adoption, revenue, etc.) of our highest priority products to determine incremental revenue potential and opportunities / challenges for product and GTM teams to tackle. Develop quantitative and qualitative insights and ​​translate them into actionable business recommendations for cross functional partners and senior leadership.

  • Revenue Sizing and Goaling: Quarterback quarterly product revenue / adoption goal creation and reporting - visualizing trends via user friendly dashboards and advising Sales and GTM teams on recommended action

  • Strategic Mindset and Project Management: Lead the execution of strategic projects, from early stage ideas to implementation. You will shape strategy, work closely with key stakeholders, and project manage the execution

  • Lead and collaborate: Work closely with business units and core ads monetization functions (e.g. Product, PMM, Business Marketing, Sales…) to develop and implement strategic initiatives. Coordinate, operationalize and drive execution of projects.

Knowledge, Skills & Abilities

  • Superior analytical skills, problem solving, business sense, and project management skillset

  • Strategic mindset to tackle ambiguous problems in structured ways

  • Proven track record of successfully leading strategic projects or initiatives in a fast-paced environment. 

  • Experience working effectively with cross-functional teams and driving/influencing change

  • Strong ability to communicate, motivate and influence 

  • Results-oriented mindset with a strong drive for achieving goals and delivering impact

  • Ability to thrive in a dynamic and rapidly changing environment.

Minimum Qualifications

  • BS/BA degree or equivalent years of experience

  • 4+ years experience in consulting, strategy, product analytics, or strategy operations role 

  • Strong analytical skills with hands-on experience using SQL/BigQuery and financial modeling

Preferred Qualifications

  • Knowledge and experience in digital advertising with strong understanding of business model, key KPIs, etc.  

  • Data visualization experience (dashboard building via Tableau, LookerStudio, etc.)

  • Passion for AI and track record of using AI for data analysis or other day to day workflows

  • An operator mindset and enjoy rolling up your sleeves to do whatever it takes to execute, with a keen eye for detail and a commitment to continuous improvement.

  • Passion for AI and track record of using AI for data analysis or other day to day workflows

  • MBA or other relevant advanced degree

  • Passion for technology, social media, and digital innovation. Knowledge of the social media landscape and familiarity with Snapchat's products and platform!

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $130,000-$196,000 annually.


 

Zone B:

The base salary range for this position is $124,000-$186,000 annually.

Zone C:

The base salary range for this position is $111,000-$167,000 annually.

This position is eligible for equity in the form of RSUs.

Skills Required

  • BS/BA degree or equivalent years of experience
  • 4+ years experience in consulting, strategy, product analytics, or strategy operations role
  • Strong analytical skills
  • Hands-on experience using SQL/BigQuery
  • Financial modeling experience
  • Proven track record of leading strategic projects or initiatives
  • Experience working effectively with cross-functional teams and driving/influencing change
  • Superior project management skillset
  • Data visualization experience (Tableau, LookerStudio)
  • Knowledge and experience in digital advertising and key KPIs
  • Passion for AI and track record of using AI for data analysis or workflows
  • MBA or other relevant advanced degree

What the Team is Saying

Xiaolin
Yvette
Matt
Jasmeet
Xueyin (Sherry)
Amir
Jung
Xu
Talia Mason
Maureen Ufomadu
Vincent Pagnard-Jourdan
Pulkit Trivedi

Snap Inc. Compensation & Benefits Highlights

  • Parental & Family Support Parental leave offers up to 28 weeks with a return-to-work program, alongside adoption, surrogacy, infertility, and fertility-preservation support via partners like Carrot. Additional resources such as backup child care, caregiver assistance (Wellthy), lactation rooms, and breast-milk shipping further strengthen family support.
  • Healthcare Strength Comprehensive medical, dental (including orthodontia), and vision (including LASIK and a frame/contact allowance) coverage is paired with free One Medical membership, virtual physical therapy, and well-being reimbursements. Mental-health access includes 15 annual Lyra sessions for employees and dependents.
  • Retirement Support A 401(k) with immediate vesting and a match of 100% up to 3% plus 50% on the 4th and 5th percent is complemented by pre-tax, Roth, and after-tax contributions including a Mega Backdoor Roth option. HSAs/FSAs, financial education, Rocket Lawyer access, and employee equity round out the financial benefits.

Snap Inc. Insights

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The Company
HQ: Santa Monica, CA
5,000 Employees
Year Founded: 2011

What We Do

We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

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Snap Inc. Teams

Team
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Team
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About our Teams

Snap Inc. Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our “default together” approach is an 80/20 model where we are asking team members to spend 80% of the time, on average, in the office, with the remaining 20% of the time spent remote.

Typical time on-site: 4 days a week
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