About the Role
We are seeking a strategic and analytically minded Director of Product Marketing, Customer & Market Insights to build and lead our Voice of the Market function. This leader will own the programs, processes, and intelligence systems that help us deeply understand customers, competitors, analysts, and market dynamics—and translate those insights into winning positioning, messaging, thought leadership, product strategy, and go-to-market execution.
This role will serve as the connective tissue between Product Marketing, Product, Sales, Customer Success, and Executive Leadership, ensuring that decisions are informed by real customer needs and evolving market conditions.
The ideal candidate combines traditional market intelligence expertise with a modern AI-first approach, leveraging technologies such as Gong, Claude, ChatGPT, and other AI-powered research tools to scale insight generation and uncover strategic opportunities.
This role will initially manage one direct report, a Senior Product Marketing Manager focused on Competitive Intelligence, with the opportunity to build a broader insights organization over time.
What You’ll Accomplish
Build and Lead the Voice of the Market Program- Establish and scale a company-wide Voice of the Market strategy that captures customer, prospect, partner, analyst, and industry insights.
- Develop systematic approaches to collecting, synthesizing, and operationalizing customer feedback.
- Create repeatable programs that ensure customer and market insights directly influence product strategy, positioning, messaging, and GTM priorities.
- Serve as the organization's expert on customer needs, buying behavior, market trends, and emerging opportunities.
- Design and execute qualitative and quantitative research programs, including customer interviews, win/loss analysis, surveys, advisory boards, and market studies.
- Partner with Product, Customer Success, and Sales to identify evolving customer needs and unmet opportunities.
- Develop customer segmentation, buyer insights, and market understanding that inform product and GTM strategy.
- Translate research findings into actionable recommendations for executives and cross-functional stakeholders.
- Develop and execute the company's analyst relations strategy.
- Build trusted relationships with key industry analysts and influencers.
- Manage analyst briefings, inquiries, reports, and strategic engagements.
- Ensure analyst perspectives are incorporated into product strategy, positioning, and executive planning.
- Partner with Communications and Marketing to maximize analyst coverage and market credibility.
- Own the overall competitive intelligence vision and program.
- Lead and mentor the Senior PMM responsible for day-to-day competitive intelligence execution.
- Build scalable systems for tracking competitor strategy, product launches, messaging, pricing, partnerships, and market movements.
- Deliver competitive insights that inform sales enablement, product roadmap decisions, and executive planning.
- Develop executive-ready competitive assessments and strategic recommendations.
- Leverage AI tools such as Gong, Claude, ChatGPT, and emerging technologies to automate insight collection, analysis, synthesis, and reporting.
- Create scalable systems that transform customer conversations, analyst feedback, market research, and competitive signals into actionable intelligence.
- Partner with Operations and Revenue teams to develop modern workflows that surface insights in real time.
- Continuously evaluate new technologies and methodologies to increase the speed and quality of market intelligence.
- Partner with Product Marketing leaders to translate market insights into differentiated positioning and messaging.
- Identify emerging trends and market shifts that create opportunities for thought leadership.
- Help shape executive narratives, category creation strategies, and market education efforts.
- Provide insight-driven recommendations that strengthen the company's market position and competitive advantage.
Your Expertise
- 10+ years of experience in Product Marketing, Market Intelligence, Competitive Intelligence, Analyst Relations, Strategy, or related disciplines.
- Proven experience building customer insights, market intelligence, or Voice of the Customer/Market programs from the ground up.
- Strong background in analyst relations and managing relationships with industry analysts.
- Experience leading competitive intelligence initiatives that drive measurable business impact.
- Demonstrated success influencing executive decision-making through research and strategic insights.
- Experience managing and developing high-performing team members.
- Exceptional communication, storytelling, and executive presentation skills.
- Strong analytical skills with the ability to connect disparate signals into strategic recommendations.
- Hands-on experience using AI-powered tools such as Gong, Claude, ChatGPT, and related technologies to accelerate research and insight generation.
- Ability to thrive in fast-paced, high-growth environments.
- Experience in B2B SaaS, commerce, marketing technology, or enterprise software.
- Background in category creation, market development, or thought leadership initiatives.
- Familiarity with modern research, intelligence, and analytics platforms.
- Experience supporting executive teams, board-level discussions, and strategic planning processes.
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $180,000 - $210,000 annually + equity + benefits
- Our salary ranges are determined by role, level and location
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Attentive Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Attentive and has not been reviewed or approved by Attentive.
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Healthcare Strength — Health coverage includes comprehensive medical, dental, and vision plans, plus a fully covered One Medical membership and mental health resources. Employer-paid options and added wellness stipends indicate strong support for physical and mental wellbeing.
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Equity Value & Accessibility — Equity grants are described as significant and a meaningful component of total compensation. Market-value cash pay paired with stock helps position overall packages as competitive.
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Parental & Family Support — Generous paid parental leave, fertility and family-forming benefits, and supports such as Milk Stork and travel reimbursement for necessary medical care are offered. These provisions signal robust support for families across different needs.
Attentive Insights
What We Do
Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer’s purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, Dickey’s Barbeque Pit, and Wyndham Resort, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.
Why Work With Us
At Attentive, you'll connect with inspiring, high-caliber people, and be encouraged to take risks, get creative, and think bigger. We're solving big problems for our customers, through our innovative AI solutions, giving employees the opportunity to thrive along the journey. The sky's the limit when it comes to what's possible.
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