GTM Analytics Manager, EU

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same. .
The Role
Square is seeking a strategic analytics lead to join the EU's go-to-market (GTM) team. You will play a critical role in ensuring we achieve our full potential as an organisation through our GTM operations in Ireland, Spain and France. Within an extremely data-driven business, you will be faced with a sandbox of strategic analytic opportunities and challenges with you having autonomy to set your primary areas of focus. You will partner with teams across EU Marketing, Sales, Analytics, Finance, Partnerships and Product to develop thoughtful insights and cutting-edge strategies to drive both the brand and the business forward. Reporting directly to our New York based GTM Insights Lead, your analyses will create continuous improvement for Square and drive value for our seller community. This role is based in Ireland, and can work from home or from our Dublin office.
You Will

• Be trusted as a strategic local leader, leveraging data insights to inform and influence GTM decision makers and create tangible business value
• Define and report on key GTM metrics, analysing trends and causes
• Actively mine data, especially SQL databases to help inform GTM and business decisions
• Analyse GTM channels, understand the conversion funnel and provide optimisation recommendations
• Regularly monitor trends, analyse variances and clearly communicate findings
• Partner with Central Analytics and Data Engineering teams for measurement best practices
• Collaborate with EU GTM teams to define campaign objectives, developing robust cross-channel measurement plans and KPIs
• Deliver regular business critical reports on GTM and business performance with actionable insights that help to shape the direction of the EU's GTM strategy
• Play a critical role in planning, forecasting and budgeting with cross-functional teams
• Collaborate with peer team members located in markets across the globe

You Have

• 5+ years experience in GTM/marketing/sales analytics, insights or business intelligence roles
• Strong capabilities with SQL and data visualisation tools like Looker or Tableau
• Experience creating and executing well thought-out measurement plans for various GTM activities
• Familiarity with marketing and sales data, commonly used platforms and B2B processes
• Strong skills in relationship modelling, particularly regression analysis
• Advanced spreadsheet skills (can transform data, develop charts and write complex formulae)
• The ability to tell a story with data and explain technical matters to less familiar co-workers
• A positive approach to team culture, demonstrating empathy to colleagues and customers alike
• The ability to prioritise the most impactful areas to focus on to drive meaningful business outcomes
• A curiosity for finding patterns, a growth mindset and an innovative disposition to problem solving
• Effective management of the needs and competing priorities of multiple internal stakeholders
• Adaptability to new tools, frameworks, and the fast-changing data landscape
• Exceptional collaboration and communication skills, fostering an inclusive and innovative team culture
• An appreciation for EU cultural diversity, particularly Irish, Spanish, and French contexts

Technologies We Use and Teach

• SQL, Python, R
• A/B, matched-market and causal testing
• Snowflake, VS Code, Looker, Databricks, ETL tools, Github, Google Suite, Web Analytics tools, Salesforce

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build an inclusive workplace? Check out our Inclusion & Diversity page
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Check out benefits at Block.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, and TIDAL, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.