We are a well-funded, early-stage startup hiring our first GTM Engineer to build an AI-first go-to-market engine. This role owns the GTM tech stack, outbound targeting, measurement, and automation, with a focus on using AI to improve efficiency and pipeline quality. You will build high-quality ICP lists, optimize outbound sequences and demand gen channels, automate workflows, and deploy AI tools for research, personalization, scoring, and reporting. The ideal candidate is hands-on, highly analytical, experiment-driven, comfortable working with data and automation tools, and excited to apply AI to real GTM workflows in a fast-moving startup environment.
Key ResponsibilitiesMarketing Ops & Tech Stack Ownership
Own and manage our full marketing tech stack (CRM, sequencing tools, enrichment, analytics, list buildings).
Integrate and automate systems to ensure clean, reliable, real-time data across GTM teams.
Implement AI tools for outbound personalization, scoring, lead routing, and content generation.
Evaluate, onboard, and maintain new technologies and integrations.
Outbound Targeting & ICP Precision
Build and refine highly targeted ICP and account lists using internal data and external sources.
Enrich account profiles using intent signals, firmographic/technographic data, and AI-driven research.
Develop automated triggers for prospect prioritization.
Sequence Measurement & Optimization
Analyze performance of email, LinkedIn, and multichannel outbound sequences.
Run experiments to improve open rates, response rates, and meeting conversion.
Build dashboards and reporting to surface actionable insights for SDR and Growth teams.
Demand Generation
Continuously test audiences, creatives, landing pages, and bidding strategies to improve pipeline quality.
Use AI tools to improve creative generation, targeting, segmentation, and campaign insights.
Build reporting that connects channels to real pipeline and revenue impact.
AI Enablement Across GTM
Deploy AI tools for research, personalization, workflow automation, and content ops.
Build lightweight internal tools, scripts, or automations that make GTM teams faster and more effective.
Partner with Marketing and SDR teams to produce high-quality, AI-assisted messaging.
2+ years of hands-on experience working with AI tools; experience supporting go-to-market use cases is a plus
A passion for AI and AI implementation
Strong analytical skills: SQL, Python, BI tools, or no-code automation tools (Zapier, n8n, etc).
A love for experimentation, measurement, and continuous improvement.
Comfort implementing and using AI tools to support GTM automation and personalization.
Top Skills
What We Do
Reindeer automates backoffice workflows in industries like logistics, supply chain, banking, finance and more. The work we target is manual, time-consuming, and hard to document completely.
Our approach is different because we focus on process mining before and after automation. We capture the messy, realistic side of how work gets done, train AI agents with small sample sets, and continuously retrain them with human-in-the-loop processes as your business changes. This keeps AI accurate and prevents the drift and hallucinations that cause implementations to fail. The platform adapts to whatever process creates the most friction for your team.
We've successfully automated workflows like payment approvals, quote management, and document processing for Fortune 500 companies like Hellmann Worldwide Logistics and Papaya.
