Technical Skills:
- Expertise in crypto custody, security models, and compliance considerations for institutional clients.
- Ability to sell today’s product while shaping the roadmap for future product expansion.
- Uses data analytics and financial modeling to refine pricing strategies, track client engagement, and optimize sales performance.
- Proficiency in CRM platforms (Salesforce) and sales enablement tools to track and manage client acquisition and revenue growth.
- A deep understanding of the self-custody product at its core, ensuring alignment between technical capabilities and market needs.
Complexity and Impact of Work:
- Directly responsible for expanding institutional self-custody market share, driving adoption, and exceeding revenue targets.
- Ensures the self-custody offering aligns with institutional demand and integrates seamlessly in the firm’s overall strategy.
- Leads direct sales efforts, client acquisition, and partnership building, with hands on involvement in selling the product.
- Owns growth metrics, revenue goals, and client success benchmarks, ensuring sustained and scalable product adoption.
- Uses data driving insights to refine GTM strategies, improve sales effectiveness, and continuously optimize the business model.
Organizational Knowledge:
- Thrives in a fast-moving, high accountability setting, making real-time decisions in a complex and evolving market.
- Ensures Sales, Product, Compliance, and Finance teams are aligned and working toward shared goals.
- Develops repeatable sales processes and GTM strategies to scale institutional self-custody.
- Operates with full accountability, ensuring all business objectives and revenue targets are met.
Communication and Influence:
- Comfortable representing the firm at industry events, building brand credibility, and positioning the company as a leader in self-custody.
- Actively pitches the product to clients, ensure clear communication of its value proposition, and differentiation.
- Educates and trains the internal sales team to enhance their ability to sell the product effectively.
- Clearly articulates the strategic roadmap and business goals to both internal leadership and external stakeholders.
- Users clients behavior tracking and financial data to inform GTM strategy and drive internal alignment.
You may be a fit for this role if you have:
- 10+ years of experience in business development, GTM strategy, or product leadership, with a focus on institutional self-custody solutions.
- A proven track record of scaling institutional offerings, with clear examples of achieving and exceeding revenue targets.
- Experience selling directly to institutional clients, leading GTM efforts, and closing strategic partnerships.
- Strong financial acumen, with the ability to analyze client behavior trends and use data-driven insights to drive business success.
- A high performance mindset, thriving in an execution focused, results driven environment where accountability is key.
- Willingness to roll up your sleeves, pitch the product directly, educate Sales team,s and represent the firm at industry events.
Although not a requirement, bonus points if:
- You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)
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What We Do
Anchorage Digital was founded in 2017 to advance institutional participation in digital assets. With an emphasis on security and usability, we provide the technology, infrastructure, and tools that make it easy for institutions across the world to participate in crypto. Our team brings together the brightest minds from security, finance, and distributed systems to build the infrastructure of a new financial system. We’re looking to diversify our team with people who are humble, creative, and eager to learn.
Why Work With Us
Anchorage Digital is an industry leader, a dynamic startup and growing business, and a diverse and welcoming team where individual professional growth is priority. We believe in a safe and accessible economy, strengthened by institutional investment. We’re working to advance participation in the digital asset class.
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