Job Description:
Growth Science & Marketing Capabilities Lead
Are you a visionary marketing scientist or strategic marketer who believes that sustainable brand growth is driven by empirical laws rather than gut feelings? Do you want to lead a global marketing transformation across some of the world's most iconic brands? As the Growth Science & Marketing Capabilities Lead within our corporate Analytics and Insights for Mars Marketing (AIM) team, you will spearhead the Growth Science practice across the entire Mars enterprise. In this high-profile, global leadership role, you won't just build dashboards—you will design, operate, and scale the end-to-end Mars Growth Flywheel, turning evidence-based science into a core operational process from Snacking to Petcare to Food & Nutrition.
Operating under Mars’ "Innovator" archetype, your mission is to harmonize our marketing capabilities globally—ensuring our approaches are "as aligned as possible, as different as necessary" to balance massive scale benefits with segment-specific nuances. A defining and incredibly exciting focus of this role will be leading the global integration, onboarding, and upskilling of our new marketing associates, ensuring they are seamlessly aligned with the Mars Growth Philosophy. If you are passionate about process engineering, systemic learning cycles, and evidence-driven marketing, this role offers an unparalleled platform to shape the future of a global powerhouse.
What are we looking for?
- Education: Bachelor’s degree in Marketing, Business Administration, Data Science, Economics, Behavioral Sciences, or a related field.
- Global Marketing & Insights Experience: 8+ years of progressive global experience in Marketing, Brand Management, Marketing Analytics, Consumer Insights, or Marketing Transformation.
- Empirical Growth Theory Expertise: Expert-level mastery of evidence-based marketing laws, specifically the frameworks of Byron Sharp (How Brands Grow) and Jenni Romaniuk (Building Distinctive Brand Assets), with the strategic capability to operationalize concepts like Mental/Physical Availability and Light Buyer acquisition models.
- Change Management & Collaboration: Exceptional stakeholder management skills with a proven track record of leading large-scale change management, organizational design, and navigating highly matrixed global divisions.
- Process Engineering & Systems Thinking: A demonstrated ability to build, scale, and operationalize end-to-end business workflows that drive technology, tool, and methodology adoption across decentralized, matrixed multi-market teams.
- Inspirational Communication & EQ: High emotional intelligence with the ability to simplify highly complex marketing science into practical, intuitive guidance for local brand managers and business leaders.
- Tech & AI Acceleration: Pragmatic mindset with an openness to leverage AI and advanced technologies to accelerate organizational learning velocity.
Nice-to-haves (Non-Essential):
- Deep experience in the Consumer-Packaged Goods (CPG) / FMCG industry.
- Hands-on experience with the integration of acquired global brands or teams
What will be your key responsibilities?
- Own & Evolve the Enterprise Operating Model: Align, operate, and continuously evolve the Mars Growth Flywheel that captures evidence, synthesizes learning, and feeds it back into better commercial decisions.
- Architect the Systematic Learning Cycle: Build and run the end-to-end process that moves learning from data on a page into adoption, impact measurement, and continuous improvement.
- Drive Harmonization over Standardization: Lead the harmonization of growth model scorecards, balancing scale efficiencies with specific divisional nuances across Mars key business segments of Snacking, Petcare, and Food & Nutrition.
- Build the Enterprise Evidence Base: Create and maintain a living, centralized database of cross-segment Flywheel insights to identify patterns that individual markets cannot see on their own.
- Accelerate Cross-Divisional Adoption: Work closely with Insights leads in the business segments to embed Growth Science directly into local commercial planning cycles, shifting teams from passive dashboard viewers to active practitioners of the growth process.
- Develop Scalable Capability Products: Partner with analytical and methodological experts to translate complex marketing science into practical, repeatable products including playbooks, decision frameworks, training, and/or AI-enabled knowledge tools.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry-competitive salary and benefits package, including company bonus.
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Skills Required
- Bachelor’s degree in Marketing, Business Administration, Data Science, Economics, Behavioral Sciences, or a related field
- 8+ years of progressive global experience in Marketing, Brand Management, Marketing Analytics, Consumer Insights, or Marketing Transformation
- Expert mastery of evidence-based marketing frameworks, including Byron Sharp’s How Brands Grow and Jenni Romaniuk’s Building Distinctive Brand Assets
- Strategic ability to operationalize Mental Availability, Physical Availability, and Light Buyer acquisition models
- Proven experience leading large-scale change management and organizational design in highly matrixed global divisions
- Exceptional stakeholder management and collaboration skills
- Ability to build, scale, and operationalize end-to-end business workflows across decentralized, multi-market teams
- High emotional intelligence and strong communication skills for simplifying complex marketing science
- Openness to using AI and advanced technologies to accelerate organizational learning
- Deep Consumer-Packaged Goods or FMCG industry experience
- Experience integrating acquired global brands or teams
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
