CredPal is a leading financial technology company that offers a comprehensive range of financial solutions, including credit cards and investment opportunities, to empower individuals. Our mission is to revolutionize access to credit and investment, enabling individuals to take charge of their financial well-being.
Job Title: Growth Product Manager
Department: Marketing
Job Type: Full Time/Hybrid
Level: Mid - Senior
Purpose Statement
We are looking for a dynamic and experienced Growth Product Manager who will be responsible for identifying and executing innovative strategies to drive user acquisition, engagement, and retention. This role will play a critical part in shaping CredPal’s market presence, ensuring sustainable growth, and leveraging data-driven insights to optimize marketing campaigns.
Responsibilities
Develop and execute comprehensive growth marketing strategies to achieve company goals, including user acquisition, activation, and retention.
Identify, test, and scale new customer acquisition channels across digital and non-digital platforms.
Optimize paid and organic channels such as PPC, SEO, email, social media, and content marketing.
Collaborate with the product and engineering teams to optimize the user funnel, improve conversions, and enhance the customer experience.
Use analytics tools to measure the effectiveness of campaigns, track KPIs, and generate actionable insights.
Conduct market research and competitor analysis to stay ahead of industry trends and identify new growth opportunities.
Implement A/B testing and data-driven experimentation to identify the most effective strategies for growth.
Lead and mentor a team of marketing professionals, ensuring alignment with company objectives.
Manage budgets effectively, ensuring high ROI for marketing campaigns and initiatives.
Develop partnerships and strategic collaborations to expand CredPal’s reach and market presence.
Requirements
Bachelor's degree in Marketing, Business Administration, or a related field.
Proven experience in growth marketing or performance marketing, preferably within the fintech, e-commerce, or tech industry.
Strong understanding of marketing analytics, KPIs, and tools such as Google Analytics, Mixpanel, or similar platforms.
Proficiency in managing paid channels like Google Ads, Facebook Ads, and LinkedIn Ads.
Hands-on experience with A/B testing, user segmentation, and conversion rate optimization.
Exceptional problem-solving skills and a data-driven mindset.
Strong communication, leadership, and collaboration skills.
Knowledge of the financial services or fintech industry is a significant advantage.
Benefits
A collaborative and innovative work environment.
Opportunities for professional growth and development.
Competitive salary and benefits.
The chance to work with cutting-edge financial products that make a real impact.
Skills Required
- Bachelor's degree in Marketing, Business Administration, or a related field
- Proven experience in growth marketing or performance marketing
- Strong understanding of marketing analytics and KPIs
- Proficiency in managing paid channels like Google Ads, Facebook Ads, and LinkedIn Ads
- Hands-on experience with A/B testing and user segmentation
What We Do
CredPal is a fintech company based in Lagos, Nigeria, that provides buy now, pay later (BNPL) solutions for consumers and businesses across Africa. It integrates payments, savings, credit, and investments into one powerful platform, empowering individuals to achieve their financial goals and offering seamless credit access.
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