Growth Product Manager

Posted 13 Days Ago
Be an Early Applicant
Singapore, SGP
In-Office
Mid level
Digital Media • Information Technology • Software
The Role
Own the roadmap and growth strategy for a chat-based B2B SaaS channel serving Singapore and Malaysia. Define product requirements, manage messaging and customer flows, coordinate go-to-market launches across marketing, sales, customer success, and engineering, and use metrics and experiments to prioritize initiatives. The role also manages launch dependencies, unblocks stakeholders, and reports channel performance to leadership.
Summary Generated by Built In

Growth Product Manager

Company: EPOS360 (a brand of Ant International)

Team: AI Commercial, Agentic Growth Team

Location: Singapore, with regional scope across Singapore and Malaysia

Reports to: Head of AI Commercial

About the Team

AI Commercial is one of four departments inside EPOS360 Agentic Growth Team (alongside Marketing,

Ecommerce, and Customer Success). AI Commercial and Ecommerce jointly own the sales/close

numbers for EPOS360, a B2B SaaS point-of-sale platform serving F&B SMEs across Singapore and

Malaysia.

Role Summary

This role owns chat as a growth channel and drives the go-to-market initiatives that run through it, using

data and experimentation to decide what to prioritize rather than instinct. This is a product and program

role, not a technical architecture role; you partner with engineering on execution rather than owning the

technical build yourself. Because growth and GTM work by nature touches marketing, BD, customer

success, and engineering at once, strong stakeholder management and the ability to keep initiatives from

stalling matter as much as product judgment.

Key Responsibilities

Chat as a Growth Channel

  • Own the roadmap for chat-based customer experiences from a business and customer-outcome perspective: what the chat should accomplish, for whom, and why
  • Define product requirements and user stories for chat features; partner with engineering on execution without owning the technical build
  • Own message and flow content decisions in partnership with marketing: what the bot says, when it hands off to a human

Go-to-Market Initiatives

  • Own go-to-market planning for new product and growth initiatives, sequencing launches against team and market capacity
  • Coordinate cross-functionally with marketing, BD/sales, and customer success to align launch timing, enablement materials, and messaging
  • Manage the GTM calendar and keep stakeholders aligned on dependencies and deadlines
  • Proactively unblock stalled launches and escalate early rather than absorbing delay silently

Data-Driven Growth Decisions

  • Define and track growth metrics for the chat channel (engagement, conversion, satisfaction) and use them to prioritize the roadmap
  • Design and run experiments (A/B tests on messaging, flows, sequencing) and turn results into concrete prioritization decisions
  • Feed channel performance into the team's existing attribution and CAC model so growth initiatives are measured consistently with other channels
  • Report growth performance and decisions to leadership on a regular cadence

Requirements

Requirements

• 3-5+ years of Product Management experience, ideally with growth or GTM experience in B2B SaaS

• Track record of managing cross-functional programs across 3+ stakeholder groups (marketing,

sales/BD, CS, engineering) without direct authority over them; able to speak to specific past

instances, not general philosophy

• Comfortable partnering with technical teams without needing deep architecture expertise

• Data literacy: comfortable reading dashboards and designing experiments to make prioritization calls

(SQL a plus, not required)

• Experience with messaging or chat products (WhatsApp, Telegram, or similar) a plus, not required

• Based in Singapore, with regional exposure to Malaysia market nuances

Nice to Have

• Experience with HubSpot or a comparable CRM

• Prior experience in F&B, retail, or SME-focused SaaS


Benefits

What Success Looks Like (first 6 months)

• A documented chat growth roadmap tied to clear business outcomes

• At least one GTM launch coordinated across 3+ teams and delivered on schedule

Skills Required

  • 3-5+ years of Product Management experience, ideally in growth or go-to-market for B2B SaaS
  • Experience managing cross-functional programs across marketing, sales or business development, customer success, and engineering
  • Ability to partner with technical teams without deep architecture expertise
  • Data literacy, including reading dashboards and designing experiments for prioritization
  • Based in Singapore with exposure to Malaysia market nuances
  • Experience with messaging or chat products such as WhatsApp or Telegram
  • SQL knowledge
  • Experience with HubSpot or a comparable CRM
  • Experience in F&B, retail, or SME-focused SaaS
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The Company
HQ: Ballerup
84 Employees
Year Founded: 2009

What We Do

EPOS, founded in 2009, is a leading Point-Of-Sales (POS) system vendor. We aim to provide SMEs powerful yet cost-effective digital solutions. Our systems are used in over 60 different industries, including major Singapore government agencies and MNCs. We have an active and strong team capable of flexible customisation requirements and handling of major projects (e.g. major clients will have 50-60 outlets, with more than 100 POS terminals). Our clients include LTA, KKHospital, Popular Bookstore, UMart, Bounce Inc. We are a team that is truly passionate about helping businesses succeed. We want to see our customers thrive, and to expand and grow their business as ours.

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