Senior/Principal Product Manager, User Onboarding & Growth (Crypto.com App)

Posted Yesterday
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Singapore, SGP
Hybrid
Senior level
Fintech • Financial Services • Cryptocurrency • NFT • Web3
The Role
Own the Crypto.com App’s onboarding and growth roadmap, including account opening, KYC, activation, referrals, new-product onboarding, and trading journeys. Improve funnel conversion and time-to-first-value through experimentation and analytics, extend onboarding capabilities across products and markets, and lead Engineering, Design, Compliance, Marketing, and Trading stakeholders. The role requires senior individual-contributor ownership in regulated fintech, consumer growth, shared platforms, and trading or brokerage products.
Summary Generated by Built In
Our Product Management team drives product initiatives from inception through execution, makes impacts and launches products/features across our global footprint. We collaborate closely with engineers, designers, analysts, marketers, and other cross-functional team members to ship remarkable features and products.

Role Overview

We are looking for a Senior Product Manager to own customer onboarding across the Crypto.com App and adjacent product surfaces. Onboarding is where regulatory requirements, customer acquisition, and time-to-first-value meet. Every improvement you ship should help more customers open an account compliantly, activate faster, and reach the products that matter.

Your mandate is to own the onboarding journey as both a growth product and a regulated platform: KYC and account opening, activation and referral mechanics, new-product onboarding, and a meaningful trading scope. Within six months, you will own the onboarding-and-growth charter and take on trading product work in addition to the onboarding charter. 

You will report to Onboarding squad Lead and work closely on the trading portion of the charter. You will run your roadmap with independence, make prioritization calls, and own the how and the when. 

If you have built onboarding in a regulated consumer fintech, parts of this will feel familiar. The difference is the breadth: one onboarding platform must support a growing set of products, regulatory paths, and trading journeys. The playbook is still being written.

What You'll Actually Do:

  • Own compliant customer onboarding end-to-end. You set the roadmap for account opening, identity verification, KYC requirements, and platform capabilities. You make the tradeoffs between conversion, speed, risk, and regulatory obligations.

  • Turn onboarding into a growth engine. You own activation, referral, new-user incentives, and time-to-first-value. You partner with Marketing on acquisition mechanics and remain accountable for what happens after the click.

  • Instrument and improve the funnel. You identify where customers drop, size the opportunity, ship interventions, and measure whether completion and activation move. You do not wait for someone else to hand you the analysis.

  • Extend the platform across products. You take onboarding capabilities built for the Main App and adapt them for other platforms and future product surfaces without creating fragmented journeys or one-off systems.

  • Own a meaningful trading slice. You pick up trading-product work alongside Trading team and connect onboarding to first trade and continued participation. You do not need to be the specialist, but you must be able to hold the trading product conversation.

  • Lead across functions without hiding behind escalation. You align Engineering, Design, Compliance, Marketing, and Trading around priorities, dependencies, and launch decisions. When regulation or delivery constraints change, you re-plan and keep the outcome intact.

Requirements:

  • You have owned consumer onboarding and growth together. You can point to an activation, referral, acquisition, or time-to-value problem you owned, the intervention you shipped, and the number that moved.

  • You have shipped account opening or KYC in a regulated product. You can describe how identity, country rules, or a regulatory change affected the funnel-and what you changed without treating compliance as a black box.

  • You have extended a shared onboarding capability across products or markets. You can explain how you reused the platform while adapting the journey to a new product, brand, or regulatory context.

  • You have enough trading-product depth to take ownership. You have owned or worked deeply on a trading, brokerage, investing, or first-trade journey and can discuss the customer, mechanics, and tradeoffs without coaching.

  • You operate as a senior individual contributor. You can run two connected charters, make prioritization calls, and ship through ambiguity without needing a manager to structure every decision. We care what you have built and owned-not pedigree or a fixed number of years.

Preferred:

  • Crypto trading: You have worked on a consumer crypto product and can ramp quickly into Crypto.com’s trading journeys.

  • Multi-asset products: Experience with stocks, tokenized assets, options, or brokerage products accelerates the company’s multi-asset direction.

  • Prediction markets or sports products: Familiarity with prediction behavior or sports culture helps with adjacent product work.

  • Multi-market consumer products: You have adapted onboarding or trading journeys across different regulatory and customer contexts.

Why This Role:

  • The front door to growth. Onboarding determines whether acquisition becomes an activated customer. Your work shows up in the funnel.

  • Unusually broad leverage. You will shape KYC infrastructure, growth mechanics, new-product launches, and trading activation - not maintain one narrow surface.

  • Real ownership. You own the roadmap and the tradeoffs. You work directly with the product leaders and teams that matter.

  • A frontier product environment. Crypto, trading, and regulation keep moving. You will not inherit a finished playbook; you will write parts of it.

Life @ Crypto.com
 
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet. 
 
 
Are you ready to kickstart your future with us? 
 
Benefits
 
Competitive salary 
Medical insurance package with extended coverage to dependents 
Attractive annual leave entitlement including: birthday, work anniversary
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.  
Work Perks: crypto.com visa card provided upon joining 
 
Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
 
About Crypto.com:
 
Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
 
Learn more at https://crypto.com. 
 
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
 
Personal data provided by applicants will be used for recruitment purposes only.
 
Please note that only shortlisted candidates will be contacted.

Skills Required

  • Experience owning consumer onboarding and growth, including activation, referral, acquisition, or time-to-value improvements with measurable results.
  • Experience shipping account opening or KYC capabilities in a regulated product.
  • Experience extending shared onboarding capabilities across products or markets.
  • Sufficient trading-product experience to own trading or first-trade journeys and discuss customer mechanics and tradeoffs.
  • Ability to operate as a senior individual contributor, manage connected charters, prioritize independently, and deliver through ambiguity.
  • Experience working on a consumer crypto product.
  • Experience with multi-asset products such as stocks, tokenized assets, options, or brokerage products.
  • Experience with prediction markets or sports products.
  • Experience adapting onboarding or trading journeys across multiple markets and regulatory contexts.

Crypto.com Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Crypto.com and has not been reviewed or approved by Crypto.com.

  • Fair & Transparent Compensation — Pay is considered market‑competitive in select engineering, product, trading, compliance, and senior roles, with external postings and salary snapshots indicating strong bands in some geographies. Standout offers appear at higher levels, reinforcing that top‑of‑band packages are attainable in certain teams.
  • Healthcare Strength — Benefit descriptions include medical, dental, and vision coverage across U.S. roles. Core health insurance is presented as part of a standard modern fintech package alongside other essentials.
  • Leave & Time Off Breadth — Benefit materials reference PTO, sick time, and attractive annual leave with additional days for occasions. Time‑off provisions are positioned as a consistent element of the offering, with regional variation.

Crypto.com Insights

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The Company
HQ: Singapore
4,266 Employees
Year Founded: 2016

What We Do

Crypto.com was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. Crypto.com serves over 10 million customers today, with the world’s fastest growing crypto app, along with the Crypto.com Visa Card — the world’s most widely available crypto card, the Crypto.com Exchange and Crypto.com DeFi Wallet.

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