Growth Product Manager (Principal)

Posted 7 Days Ago
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Hiring Remotely in Waltham, MA, USA
In-Office or Remote
160K-191K Annually
Senior level
AdTech • Artificial Intelligence • Events • Marketing Tech • Software • Conversational AI • Automation
Constant Contact is a marketing platform that helps SMBs grow through trusted tools and best-in-class support.
The Role
The Principal Growth Product Manager leads experimentation for activation and monetization, fostering a data-driven approach to enhance customer metrics and drive business growth.
Summary Generated by Built In

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams.  Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

Principal Growth Product Manager, Activation & Monetization

We have an opening for a Principal Growth Product Manager to lead experimentation across activation and monetization at Constant Contact. This is not a traditional roadmap-driven Product Management role. You will operate as a metric owner first, not as a feature owner. Success in this role comes from learning velocity, experimentation quality, and measurable movement in activation, conversion, retention, and expansion metrics.

You’ll join a high-performing growth organization made up of two Principal Growth PMs (this role would be the third) working across two dedicated squads with 6 and 4 engineers. Together, the team runs approximately 20 experiments per month across onboarding, upgrade flows, lifecycle experiences, and monetization surfaces. We operate with a highly autonomous, AI-native rhythm focused on fast iteration, rigorous measurement, and continuous learning.

The ideal candidate thrives in experimentation environments, moves quickly, thinks statistically, and is energized by shipping iterative tests that drive measurable business outcomes.

What You’ll Do

  • Own Growth Experimentation: Design, launch, and scale continuous experiments across activation and monetization surfaces including onboarding flows, paywalls, upgrade experiences, trial-to-paid conversion, and retention journeys. Define hypotheses, success metrics, and decision criteria to drive measurable improvements in customer behavior and business performance.
  • Prioritize and Balance Growth Bets: Continuously evaluate and prioritize a portfolio of growth opportunities ranging from rapid iteration experiments to larger strategic initiatives. Balance speed, impact, technical complexity, and learning potential to maximize business outcomes and team velocity.
  • Lead with Speed and Autonomy: Operate as a leader within a highly autonomous growth squad. Move quickly from insight to experiment, balancing rigor with execution speed. You are comfortable making decisions with imperfect information, iterating rapidly, and refining based on data and customer behavior.
  • Optimize for Mobile-First Customer Behavior: Help modernize and optimize activation and monetization experiences for a mobile-first customer base. Identify friction points and opportunities across acquisition, onboarding, upgrade, and retention flows to create seamless cross-device experiences.
  • Leverage AI to Accelerate Growth: Use AI tools and workflows to improve experimentation velocity, analysis, prioritization, and decision-making. Explore opportunities to apply AI-driven personalization, targeting, and optimization tactics across activation and monetization experiences.
  • Influence Monetization & Lifecycle Strategy: Contribute to broader growth initiatives including packaging, pricing, lifecycle optimization, and expansion strategy. Partner with Finance, RevOps, Analytics, and leadership to validate opportunities through experimentation and customer behavior data.
  • Collaborate Across Functions: Work closely with Engineering, Design, Data & Analytics, Finance, and RevOps to prioritize opportunities, improve instrumentation, and ensure experiments are measurable, scalable, and operationally sound.

Who You Are

  • A Growth Product Leader: You have 8+ years of Product Management experience, with significant experience in Growth Product Management within SaaS, subscription, or consumer-oriented products. You’ve owned metrics across activation, monetization, retention, or lifecycle growth and have a track record of driving business impact through experimentation.
  • Fluent in Experimentation: You have deep experience designing and evaluating experiments, including hypothesis development, A/B testing methodologies, sample sizing, statistical significance, novelty effects, instrumentation quality, and interpreting ambiguous or conflicting results. You think in funnels, cohorts, and behavioral data.
  • Outcome-Oriented: You optimize for measurable outcomes over roadmap output. You’d rather launch multiple well-instrumented experiments this month than spend a quarter designing the perfect framework. You value rapid learning, iteration, and continuous optimization.
  • Highly Analytical: You are deeply comfortable using data to identify opportunities, validate hypotheses, and make decisions. You understand metrics such as activation, conversion, retention, expansion, attach rate, LTV, churn, and trial-to-paid performance, and know how to translate data into action.
  • Mobile & Customer Minded:  You understand the opportunities and constraints of mobile customer experiences and can simplify complex workflows into intuitive user journeys across devices.
  • AI-Native and Curious: You actively leverage AI tools to accelerate workflows, improve decision-making, and increase team efficiency. You are excited about how AI can enhance personalization, experimentation, and customer growth.
  • A Strong Cross-Functional Partner: You collaborate effectively across Product, Engineering, Design, Analytics, Finance, and RevOps. You communicate clearly, influence without authority, and can align teams around measurable business outcomes.

How We Work

  • We optimize for outcomes over output.
  • We value fast learning over perfect planning.
  • We run high-velocity experiments and iterate quickly.
  • We care deeply about instrumentation quality and measurement rigor.
  • We use AI tools aggressively to accelerate execution and insight generation.
  • We expect high autonomy, strong judgment, and ownership.
  • We treat experimentation as a team sport and share learnings openly.

#LI-Remote #LI-HK1

The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

Pay Transparency - All Full Time Employees
$159,500$191,400 USD

Why You’ll Love Us:

  • We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. 
  • Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
  • You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
  • A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact [email protected].

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

At Constant Contact, we respect personnel privacy and are committed to protecting the personal information we obtain and maintain from both current, former, and prospective employees. We maintain this Personnel Global Privacy Notice (this “Notice”) in compliance with applicable privacy laws, including the California Consumer Privacy Act (the “CCPA”) and the UK General Data Protection Regulation (collectively, the “Data Protection Laws”). Click here for a full copy of our General Personnel Privacy Notice.

Notice to Recruiters and Staffing Agencies:

Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.

Skills Required

  • 8+ years of Product Management experience
  • Experience in Growth Product Management within SaaS or consumer-oriented products
  • Deep experience in designing and evaluating experiments
  • Strong analytical skills using data for decision-making
  • Experience with mobile customer experiences
  • Knowledge of AI tools for experimentation

Constant Contact Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Constant Contact and has not been reviewed or approved by Constant Contact.

  • Healthcare Strength Benefits include tiered medical, dental, and vision coverage with the company covering a large share of costs, plus mental health support. Free basic life insurance, supplemental options, and wellness reimbursements further enhance overall healthcare value.
  • Parental & Family Support Policies provide paid parental leave, family medical leave, and inclusive fertility benefits such as IVF and surrogacy alongside adoption assistance. Childcare support like a free Care.com membership further strengthens family-focused offerings.
  • Leave & Time Off Breadth Flexible PTO for salaried employees and accrued PTO for hourly staff are complemented by sick and safe time, bereavement, and paid volunteer hours. Flexible time off is positioned to support work-life balance.

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The Company
HQ: Waltham, MA
1,014 Employees
Year Founded: 1995

What We Do

At Constant Contact we empower business owners and nonprofit leaders to follow their passions, grow, and succeed. We deliver success for our customers and our people. Relationships and connection are at the core of everything we do. We connect our customers to the tools they need to grow and succeed. We build strong relationships with our customers so they have a marketing partner they can rely on. And we form connections with each other so that everyone feels included, supported, and heard. We close the gap between what is and what can be through innovation, and we do it all with a deep sense of integrity. When you’re at Constant Contact, you’re connected to people and resources that help you take the next step.

Why Work With Us

This is more than a workplace—it’s a community built on impact, innovation, and connection. We help small businesses thrive, and that purpose drives our team. With exceptional benefits, growth opportunities, and a supportive culture, our people are united by a passion for work that truly matters.

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