Relay is looking for a senior marketing expert in the Healthcare or FinTech industry. This individual will have mastered their role in performance and growth marketing and be eager to bring their knowledge to a new role where they can have immediate impact upon campaign strategy and results.
They will have a proven ability to understand industry strategy, trends, risks, and opportunities. At Relay, this individual will serve as Relay’s client-facing marketing expert and consultant. They will collaborate with Relay clients on client marketing campaigns in order to reach and educate more customers, drive more engagement, and achieve better outcomes. The role is a first-in-position opportunity and comes with the chance to be a creative and innovative leader in a rapidly growing SaaS company.
Duties & Responsibilities
- Design, develop, build, and optimize the Relay client-facing marketing consulting function
- Serve as subject matter expert, consulting with Relay clients on marketing strategy and campaign execution
- Evaluate and execute strategic marketing plans, aligned with the business objectives for individual enterprise accounts
- Ensure account quality and retention
- Conduct short and long-term campaign review and optimization, applying lessons learned to future campaigns across the industry
- Closely collaborate with internal stakeholders – including Sales, Client Success, and Implementation
- Effectively communicate analyses, developing reporting and dashboards
- Analyze and use data to pull insights and inform decisions across the business to drive positive outcomes
- Deliver quantifiable improvements across the business
Indicators of Success
The ideal candidate will be a tenacious individual who embraces the start-up mentality and the agile work atmosphere of a growth-oriented organization. Ultimate success will be measured by delivering on commitments, exceeding goals, and achieving both with integrity and respect for co-workers. In addition, the candidate will be/have:
- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized
- Critical thinker with the ability to be creative
- Ability to influence cross-functionally
Relevant Experience
- 8+ years of work experience in a quantitative marketing role managing strategy and execution on multiple performance-oriented channels
- Deep understanding of data, including the ability to and share trends and analyses with internal and external stakeholders
- Proven track record of increasing product utilization and building and scaling campaigns
- Knowledge of industry specific business trends, issues, products, services, and solutions
- Ability to think creatively and strategically, with a strong eye on the details
- Flexible, adaptable, and comfortable with change
- Ability to multi-task among several stakeholders and deadlines
- Strong communication, storytelling, and presentation skills
- Salesforce/Salesforce Marketing Cloud experience
- Comfortable in a fast-paced, start-up environment
Top Skills
What We Do
We deliver frictionless customer experiences through the first dedicated CX channel built to maximize customer engagement, education and lifetime value.
