TCP is committed to cultivating a diverse and inclusive team. However, we are not able to sponsor visas for this role.
About TCP (TimeClock Plus):
For more than 30 years, TCP has helped organizations engage their people by providing flexible, mobile timekeeping and workforce management solutions. Trusted by tens of thousands of customers and millions of users, TCP delivers best-in-class technology and personalized support to organizations of all sizes in the public and private sector to meet their complex timekeeping, employee scheduling, leave management and other workforce needs. Growth is happening and our vision for a successful future is clear - We'd love for you to join us on this journey! For more information on TCP visit www.tcpsoftware.com or follow us on LinkedIn or Facebook.
About the Role
We are seeking a hands-on, business-driven General Manager to lead our SMB Scheduling business. This is a P&L ownership role responsible for driving ARR growth through a product-led growth (PLG) motion, trial-to-paid conversions, pricing optimization, and end-to-end execution.
As a Growth & Monetization Product Lead, you will be responsible for:
Business Ownership & Growth
- Own business performance across ARR, CAC, conversion, retention, and margin.
- Develop and execute the growth strategy for the SMB Scheduling product, driving sustainable expansion through PLG and self-serve channels.
- Define pricing, packaging, and customer journey to optimize trial-to-paid conversion and lifetime value.
- Partner with Product, Engineering, and Marketing to prioritize roadmap items that directly drive funnel metrics and reduce churn.
- Establish performance dashboards and run weekly/monthly operating cadences to track progress.
Go-to-Market & Funnel Optimization
- Manage the PLG funnel: drive traffic, increase trial starts, and maximize activation and conversion.
- Partner with digital and lifecycle marketing teams to refine acquisition and onboarding journeys.
- Design and test go-to-market motions (free trials, freemium, usage-based models) to improve velocity and reduce friction.
- Use data and experimentation (A/B tests, cohorts) to optimize acquisition, activation, and retention.
Customer & Market Insight
- Stay close to customers to identify unmet needs, friction points, and new monetization opportunities.
- Partner with Support and Success to address adoption barriers and retention risks.
- Leverage insights to influence roadmap, pricing, and positioning.
Cross-Functional Leadership
- Operate as the general manager of the business — aligning Product, Growth, Marketing, Support, and Finance to achieve revenue targets.
- Build and mentor a small, cross-functional team focused on growth, funnel performance, and customer experience.
- Create clarity and accountability through goals, KPIs, and business reviews.
Requirements
- 5–10 years of experience in SaaS or digital product environments.
- Proven success driving product-led growth or self-serve SaaS motions (activation, conversion, retention).
- Hands-on experience with growth analytics, funnel optimization, pricing, or PLG experimentation.
- Strong analytical and financial acumen; comfortable interpreting SaaS metrics (CAC, LTV, payback, churn).
- Exceptional ability to collaborate cross-functionally with Product, Marketing, and Operations.
- Entrepreneurial mindset — thrives in ambiguity, experiments rapidly, and focuses on outcomes.
- Comes from growth, product, or business operations roles with measurable impact on user acquisition, conversion, or ARR.
- May have experience in early-stage SaaS, PLG, or SMB-focused software environments.
- Familiar with growth tools, lifecycle automation, A/B testing, and funnel instrumentation.
- Exposure to scheduling, workforce, or productivity tools is a plus — but not required.
- Thinks like a founder — accountable for results, not activities.
- Data-driven, curious, and relentlessly focused on growth metrics.
- Comfortable testing, iterating, and learning quickly.
- Operates well in lean, high-ownership environments.
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
- Travel up to 25%.
Benefits
- Competitive salary
- 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays
- 8 hours to volunteer and impact the community
- Comprehensive benefits (Health/Dental/Vision/ 401K)
- Employee choice benefit
TCP is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Top Skills
What We Do
For 35 years, TCP Software has helped organizations engage their people by providing flexible workforce management solutions and mobile timekeeping. Trusted by 30,000 customers and millions of users, TCP delivers best-in-class technology and support to organizations of all sizes in the public and private sector to meet their complex employee scheduling, leave management, timekeeping and other workforce needs.
