Growth Marketing Specialist

Posted 9 Hours Ago
Hiring Remotely in United States
Remote
3-5 Years Experience
Fitness • Healthtech • Software
The Role
The Growth Marketing Specialist at MyFitnessPal will report and optimize paid marketing channels, assist with budget management, and analyze app store performance. The role involves collaborating with various teams and conducting marketing tests to enhance campaign effectiveness.
Summary Generated by Built In

At MyFitnessPal, our vision is to be the most trusted brand for improving your health through better food choices. We believe good health starts with what you eat. We provide the tools and resources to reach your weight management goals. 

What you’ll be doing: 

  • Assist the team in reporting of various paid marketing channels and app stores across different parts of the funnel
  • Assist the team with budget management and reporting to ensure accurate pacing
  • Analyze channel performance reports and make optimization recommendations to marketing managers
  • Assist with app store optimization analysis, testing, and reporting for both the App and Play stores
  • Work cross-functionally with the internal Creative team, Business Intelligence team, and with external agencies to better the performance of marketing
  • Help with one-off marketing tests (channels, creatives etc) as and when required
  • Build reports and decks to share learnings with the larger organization

Qualifications to be successful in this role: 

  • 2-4 years of experience managing / reporting on digital media channels such as Apple Search Ads, Google Ads, YouTube Ads, Programmatic Display, CTV, etc. Both brand and agency experience are welcome
  • Experience with App Store Optimization, including analyzing and reporting on trends within the App and Play stores
  • Excellent with numbers and excel. You are good at digging data and parsing out signals that can meaningfully have an impact on campaign performance
  • Attention to detail. You understand the importance of getting seemingly small things right
  • Good interpersonal skills to collaborate effectively with marketing managers, creative teams, analytics teams as well as external agencies and publishers
  • Strong communication skills - both written and verbal


Please consider applying even if you don’t meet 100% of the qualifications. Research shows you can still be considered for a position if you meet some of the requirements. At MyFitnessPal, we’re building a fitness product for everyone and believe our team should reflect that. We encourage people of different backgrounds, experiences, abilities, and perspectives to apply.

The reasonably estimated salary for this role at MyFitnessPal ranges from $70,000 - $100,000. Not all candidates will be eligible for the upper end of the salary range. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.

Exciting Full-Time Employee Benefits, Perks and Culture

Face-to-Face Connections: We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually.

Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy and work on your own terms with our Responsible Time Off benefit. 

Give Back: Use  your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.

Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth.

Family-Friendly Support: Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships.  We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters. 

Wellness Comes First: Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.

Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make. 

Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.

Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities  to continuously grow and enhance your skills. 

Championing Inclusion: Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization.

Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey.

Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPal’s competitive employer match.


At MyFitnessPal, our mission is to enable people to make healthy choices. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, religion, military or veteran status, sex, gender, marital status, gender identity or expression, sexual orientation, national origin, age, or disability. These are our guiding ideologies and apply across all aspects of employment.


MyFitnessPal participates in E-Verify. 

Top Skills

Excel
The Company
Austin, TX
210 Employees
On-site Workplace
Year Founded: 2005

What We Do

MyFitnessPal provides powerful tools that make it easier for everyone to live a healthier life by tracking meals and physical activity.

Jobs at Similar Companies

Jobba Trade Technologies, Inc. Logo Jobba Trade Technologies, Inc.

Customer Success Specialist

Cloud • Information Technology • Productivity • Professional Services • Software
Remote
Hybrid
Chicago, IL, USA
45 Employees

bet365 Logo bet365

Marketing Brand Associate

Digital Media • Gaming • Software • eSports • Automation
Denver, CO, USA
6100 Employees
55K-75K Annually

Cencora Logo Cencora

PMO Manager

Healthtech • Logistics • Pharmaceutical
Vilnius, Vilniaus miesto savivaldybė, Vilniaus apskritis, LTU
46000 Employees

Similar Companies Hiring

Cencora Thumbnail
Pharmaceutical • Logistics • Healthtech
Conshohocken, PA
46000 Employees
bet365 Thumbnail
Software • Gaming • eSports • Digital Media • Automation
Denver, Colorado
6100 Employees
Jobba Trade Technologies, Inc. Thumbnail
Software • Professional Services • Productivity • Information Technology • Cloud
Chicago, IL
45 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account