Growth Marketing Specialist

We're looking for a Growth Marketing Specialist to help solve one of Turo's hardest marketplace problems: supply constraints in key Canadian markets. This role drives execution of the top-of-funnel supply acquisition engine, from awareness through conversion, in partnership with the Marketplace Growth director, and is focused on building scalable, cost-efficient ways to bring high-quality hosts onto the platform.

You'll operate at the intersection of data, experimentation, and execution, testing new channels, optimizing conversion, and shaping how Turo attracts the next generation of hosts across Canada.

• Plan, launch, and evaluate paid channel experiments (e.g., paid social, sponsored content, with emerging channels like audio tested opportunistically) to identify scalable, cost-efficient supply acquisition channels.

• Build and maintain a structured roadmap across creatives, targeting, offers, and messaging.

• Drive continuous improvement of the "List Your Car" landing page with a focus on conversion and attracting multi-car and expansion-minded hosts.

• Partner with Turo's Creative department to test new value propositions and creative tailored to different host segments, including bilingual (English/French) creative for the Quebec market.

• Source, craft, and amplify compelling host stories to drive organic interest and credibility in hosting on Turo, leveraging Canadian media and content partners.

• Analyze performance using clear success metrics (CAC, conversion rates, quality signals) and translate insights into action, ultimately in service of growing active supply in priority Canadian markets.
   

• 2–4+ years of experience in growth marketing.

• B2C marketplace or platform growth experience is a strong plus.

• Strong analytical mindset with comfort interpreting data and making tradeoffs.

• Bias toward action, able to launch tests quickly, learn fast, and iterate.

• Experience working in or around marketplaces is a strong plus.

• Clear communicator who can collaborate cross-functionally.

• Comfort working in a bilingual (English/French) market is a plus.

• Quebec market experience is also a plus.

For this role, the target base salary range in Toronto is $66,000 - $82,000 CAD annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.
 

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers. 

We’ve learned that there are scammers targeting job candidates by impersonating Turo and its employees. We ask candidates to be careful of fraudulent job postings or suspicious recruiting activity during their job search, especially if they’re contacted through unofficial channels (such as Instagram, Telegram, MS Teams, etc.). In general, Turo interacts with candidates through our Careers page and via turo.com email addresses, and we don’t ask candidates for sensitive financial or personal info or request money as part of the hiring process (so an application fee or equipment costs). If candidates are not sure whether they’re dealing with an impersonator, they can contact Turo’s Recruiting Team at [email protected]. Candidates can also report suspicious activity to the FTC or other appropriate authorities.

Turo may use AI-enabled tools to support our recruiting operations, including gathering information from candidates, drafting communications, helping with interview note-taking and assessment, and so on. These tools only supplement our team; all decisions to advance or hire candidates are made by Turo employees. While we welcome candidates to use AI-enabled tools to help prepare for their interviews, the use of such tools, including any AI chatbots or note-takers, is not permitted during live interviews or technical assessments. We want to see how you consider and solve problems in real-time, so interviews and assessments are all you (unless we indicate otherwise and ask you specifically to use an AI-enabled tool to answer a question). If during the application process you require the use of an AI-enabled tool as a reasonable accommodation for a disability, please let us know at [email protected].

• Competitive salary, equity, benefits, and perks for all full-time employees

• Employer-paid medical, dental, and vision insurance (Country specific)

• Retirement employer match

• Learning & Development stipend to invest in your professional development

• Turo host matching program

• Turo travel credit

• Cell phone and internet stipend

• Paid time off to relax and recharge

• Paid holidays, volunteer time off, and parental leave

• For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us!  Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.  

Read more about the Turo culture according to Turo CEO, Andre Haddad.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program.  Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.  We welcome people of different backgrounds, experiences, abilities and perspectives.  

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.  

We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing [email protected].