The Role
Drive eCommerce retention, customer lifetime value, and revenue through lifecycle marketing and digital acquisition. Build personalized email and SMS journeys, manage paid Google and Meta campaigns, analyze performance, run A/B tests, improve deliverability, and resolve marketing technology issues. The role also involves creating lifecycle roadmaps, presenting insights to clients, reviewing junior team work, and collaborating with creative, technical, and media teams.
Summary Generated by Built In
“For every person joining us for any position, there is a path and an opportunity to reach an executive role and become a company partner.”
Antons Sapriko, Company Founder
What do we expect from a Growth & Lifecycle Marketing Specialist?
- Proven experience driving retention, customer lifetime value (LTV), and revenue growth through lifecycle marketing and digital acquisition strategies in eCommerce.
- Understanding of modern lifecycle tools (e.g., Klaviyo, Bloomreach, Customer.io, Mailchimp) with experience managing complex data integrations, dynamic personalization, and deliverability health.
- Analytical mindset with hands-on proficiency in Google Analytics (GA4), Meta Ads Manager, and data visualization tools.
- Proven experience running and scaling A/B tests across emails, landing pages, and ads to improve performance.
- Ability to turn high-level business goals into actionable lifecycle roadmaps without needing step-by-step guidance.
- Excellent client-facing and communication skills in English, with experience presenting strategies to stakeholders and collaborating with cross-functional creative, tech, and media teams.
- Experience with AI tools would be a plus (especially Claude). Using AI is expected of everyone at scandiweb. We use it for a more efficient way to do our work; however, you are still responsible for the output, so the standard stays high when using AI tools.
What we look for is a mindset of learning, drive, and honesty. Even if you don’t tick every expectation, please consider applying!
What are the responsibilities of a Growth & Lifecycle Marketing Specialist?
- Build and manage customer journeys, from welcome series to win-back campaigns, across Email, SMS, and other channels.
- Use customer purchase habits and site activity to send automated, personalized messages.
- Test different offers, designs, messaging, and channels to continuously improve marketing performance.
- Run paid ads on platforms like Google and Meta, making sure ad clicks turn into paying, repeat customers.
- Track key business metrics like customer value and retention, then share actionable next steps with clients and leads.
- Review client email platforms and tech tools, handle system setups, ensure emails land in the inbox, and fix tech issues.
- Review campaign setups, copy, and briefs from junior team members, providing guidance, quality control, and actionable feedback.
- Keep up with online shopping trends, new AI tools, and privacy rules to pitch fresh ideas and tactics.
What do we offer?
- Monthly salary of 1600-2000 EUR NET, depending on experience and execution level.
- Opportunity to gain stock options within the company
- Support for hardware upgrades;
- Core health insurance coverage and sports bonuses;
- A diverse multinational team of experts to learn from;
- Legendary online and onsite events to celebrate our success together.
About
scandiweb is the leading digital experience partner for ambitious eCommerce brands. With over 20 years of expertise, we deliver enterprise-level solutions powered by AI, technological innovation, and the best talents globally.Our portfolio includes industry giants like Samsung, Läderach, Jaguar, BMW, Walmart, and Puma. Yet, our solutions go beyond platforms — we craft future-proof, high-performance digital ecosystems tailored to each client’s vision.With a focus on quality and innovation, we tailor our solutions to each brand’s unique goals — ensuring flexibility, scalability, and long-term success. Backed by an international team of top-tier professionals, we merge efficiency, strategy, and innovation to push eCommerce forward.At scandiweb, we work hard, innovate relentlessly, and celebrate success with purpose.
Skills Required
- Proven experience driving retention, customer lifetime value, and revenue growth through lifecycle marketing and digital acquisition in eCommerce
- Experience with lifecycle platforms such as Klaviyo, Bloomreach, Customer.io, or Mailchimp
- Experience managing complex data integrations, dynamic personalization, and email deliverability
- Hands-on proficiency with Google Analytics 4, Meta Ads Manager, and data visualization tools
- Proven experience running and scaling A/B tests across emails, landing pages, and advertisements
- Ability to translate business goals into actionable lifecycle roadmaps independently
- Excellent English client-facing and communication skills
- Experience presenting strategies to stakeholders and collaborating with creative, technology, and media teams
- Experience with AI tools, especially Claude
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
scandiweb is a full-service eCommerce agency providing expert development and digital marketing solutions, specializing in comprehensive marketing and web development.
.png)
