Growth Marketing Specialist (Funnels & AI Automation)
Remote | Performance-Based Role
Role Overview
The Sales Funnel Conversion Specialist is a high-performance, AI-first operator responsible for building, optimizing, and scaling high-converting funnels across the company’s ecosystem of brands.
This is not a passive marketing role.
This role exists to maximize conversions, increase revenue per visitor, and continuously improve performance metrics across every digital touchpoint.
You are outcomes-focused, autonomous, highly analytical, and obsessed with performance metrics.
You will work directly with leadership and brand owners to implement, test, and scale funnels that convert traffic into revenue.
Core Responsibilities
Funnel Architecture & Build (GoHighLevel)
- Architect, build, and deploy full-funnel ecosystems inside GoHighLevel (GHL) including landing pages, sales pages, webinar funnels, VSL funnels, product funnels, membership funnels, and upsell/downsell flows.
- Configure pipelines, automations, triggers, email/SMS sequences, and checkout flows.
- Ensure seamless integrations with CRM, payment gateways, and tracking systems, and QA every funnel end-to-end before traffic is driven.
Conversion Rate Optimization & A/B Testing
- Implement ongoing A/B split testing across headlines, CTAs, layouts, creative assets, pricing structures, and copy variations.
- Continuously optimize performance based on conversion rate, ROAS, bounce rate, and user behavior data.
- Run autonomous testing cycles and produce ongoing performance insights with the goal that every funnel improves month-on-month.
AI-First Funnel Creation & Optimization
- Use AI tools to generate high-converting copy, landing pages, ad creative, VSL scripts, email sequences, and offer structures.
- Rapidly prototype funnels using AI, then refine through testing and data.
- You should be comfortable using modern AI tools for copywriting, creative assets, video generation, and funnel optimization.
Paid Traffic & Retargeting Ecosystems
- Design and support retargeting campaigns across major platforms including Meta, Google, YouTube, TikTok, and LinkedIn where relevant.
- Ensure correct pixel tracking, event tracking, and audience segmentation while optimizing campaigns for CPA, CPL, and ROAS.
Copywriting & Messaging Optimization
- Write and refine landing page copy, sales page messaging, email sequences, webinar scripts, and ad copy.
- Maintain strong psychological positioning, clear offer articulation, and high-impact calls-to-action.
- All messaging must be conversion-focused and aligned with Western buyer psychology.
Requirements
Required Skills & Experience
- Minimum 2+ years experience building and optimizing sales funnels
- Proven experience using GoHighLevel
- Demonstrated ability to improve conversion rates and scale revenue
- Experience running retargeting campaigns across Meta, Google, or TikTok
- Strong understanding of digital marketing psychology
- Ability to build funnel pages independently
- Experience using AI tools for copy, creative, or automation
- Strong analytical skills and performance tracking
- Excellent written English
- Autonomous, efficient, and outcomes-driven
- Performance Expectations
- Performance is measured through conversion improvements, ROAS, funnel performance metrics, and revenue growth driven by funnel optimization.
Application Requirements
Applicants must submit:
- Portfolio of funnels built (with metrics if available)
- Examples of A/B testing improvements
- Overview of AI tools currently used
- A short Loom video explaining:
- How you increase conversions
- A funnel you improved and the result
Only applicants with proven results will be considered.
Start Date: Immediate.
Ideal Candidate
- Highly independent operator
- Extremely detail-oriented
- Fast executor
- Comfortable working remotely with minimal supervision
- Thrives in performance-based environments
- Obsessed with numbers and continuous improvement
Benefits
Compensation
Base Salary: USD $1,000 per month
Commission: Up to 10% of funnel(s) net revenue.
Skills Required
- Minimum 2+ years experience building and optimizing sales funnels
- Proven experience using GoHighLevel
- Demonstrated ability to improve conversion rates and scale revenue
- Experience running retargeting campaigns across Meta, Google, or TikTok
- Strong understanding of digital marketing psychology
- Ability to build funnel pages independently
- Experience using AI tools for copy, creative, or automation
- Strong analytical skills and performance tracking
- Excellent written English
- Autonomous, efficient, and outcomes-driven work style
- Portfolio of funnels built (with metrics if available)
- Examples of A/B testing improvements
- Overview of AI tools currently used
- Short Loom video explaining conversion approach and a funnel improvement case
What We Do
Humantelligence is an enterprise software company that provides a cloud-based culture analytics and recruiting platform. It leverages AI and psychometric science to help organizations improve employee engagement, collaboration, and workforce development by providing behavioral insights and data-driven coaching, making work more human-centric and productive for distributed teams.
