The Role
Plan, execute, and optimize multi-channel growth campaigns (email, paid digital, events) to drive pipeline in North America and LATAM. Integrate campaigns with SDRs, measure KPIs, manage partners/media, leverage AI for personalization, and report insights to senior management.
Summary Generated by Built In
About Us
Canary Technologies is changing the game for hotels with modern software powered by Canary's hospitality-specific AI platform.
Canary is utilized by 20,000+ hoteliers in 100+ countries to equip hoteliers with the technology they need to work smarter and wow their guests. Major hotel brands such as Wyndham, Marriott, IHG, Four Seasons, Rosewood, and Best Western trust Canary to deliver results.
Canary was named a 2024 Deloitte Technology Fast 500™ company, a Most Innovative Company by Fast Company and a HotelTechReport Best Place to Work — and is backed by top Silicon Valley investors like Y Combinator, F-Prime, Brighton Park Capital and Insight Partners.
Join us in shaping the future of hospitality!
About the Role
The Growth Marketing Manager at Canary will be responsible for measuring, developing, executing, and optimizing campaigns designed to drive pipeline growth, with a strong focus on prospects in our North American market, as well as key LATAM markets.
This role involves strategizing, launching and managing campaigns across different channels, including email marketing, paid digital, and the event channel, as well as synthesizing these campaigns with our SDR channel.
The ideal candidate is a passionate, data-driven marketer who possesses strong organizational skills, creativity, and a deep understanding of performance marketing across all major channels.
Responsibilities
- Develop and implement integrated marketing strategies across multiple platforms.
- Manage and optimize end-to-end campaign execution, from planning to analysis.
- Coordinate with internal teams and external partners to ensure cohesive and impactful campaign delivery. Email Marketing:
- Design and execute targeted email marketing campaigns across brands and segments to drive top of funnel demand.
- Develop personalized email content and strategies tailored by persona and account type.
- Analyze email campaign metrics and leverage insights to improve open rates, click-through rates, and conversions. Digital Marketing:
- Create and manage various digital marketing channels, including Google, YouTube, social, trade publications, industry marketplaces, Reddit, ChatGPT and more.
- Utilize AI to maximize ad delivery, targeting and reporting.
- Integrate digital campaigns together with other channels, to ensure a consistent message and experience for prospective customers. Event Marketing & Sales Collaboration:
- Lead the pre, post and in-event communications strategy for industry events, trade shows, and virtual events.
- Collaborate with brand team and event leads to maximize event visibility and engagement.
- Analyze event performance and work closely with sales to maximize lead capture and pipeline from event activities. Data Analysis & Reporting:
- Utilize data-driven insights to guide marketing strategies and decisions.
- Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify growth opportunities.
- Provide regular reports and recommendations to senior management based on campaign performance and market trends.
Campaign Strategy & Execution:
Qualifications
- Bachelor’s degree in Marketing, Business, Communications or a relevant field.
- 4+ years of B2B marketing experience within growth marketing, demand generation, performance marketing or a related role with a proven track record of managing successful multi-channel campaigns.
- B2B SaaS and start-up experience is a plus.
- Experience in the hospitality or hotel tech industry is a plus.
- Strong ability to write copy and use AI to scale out more personalized messaging.
- Proven ability to measure campaign performance, derive insights, and take action based on data.
- Project management skills with the ability to handle multiple campaigns simultaneously across multiple channels, including events
- Strong background integrating marketing campaigns with a sales/SDR channel to create a unified outreach plan that maximizes pipeline.
- Experience managing event campaigns.
- Familiarity in leveraging marketing tools (Salesforce, Marketo, Salesloft), digital advertising platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads etc) and managing media purchases with third-party publications.
- Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams including brand, product marketing, design, content and sales.
Compensation
Target cash compensation ranges from $140,000 - $156,000, including a fixed annual salary and a performance-based bonus paid monthly.
This role also includes a stock option grant, subject to board approval.
Actual compensation will be commensurate with the candidate's skill level, experience, and specific work location.
We also work hard to ensure Canary is a fun and exciting place to work! Here are some of the additional benefits:
Canary Days: As a company we want to ensure that the team has time to recharge. Each month we provide company wide days off to ensure there is at least one extended weekend or day off.
Self Improvement Club: We meet each month and share our personal goals for the month. Each individual is provided a budget towards any purchases that help us achieve these goals.
Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.
Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so. Spend time working with the team in their office, and use the rest of your time exploring a new city!
Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.
Canary Technologies is an equal opportunity employer. We recruit, employ, train, compensate and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information or any other protected characteristic.
Skills Required
- Bachelor's degree in Marketing, Business, Communications or a relevant field.
- 4+ years of B2B marketing experience in growth, demand generation, performance marketing, or similar.
- Experience designing and executing targeted email marketing campaigns and personalization by persona/account.
- Proven ability to measure campaign performance, derive insights, and act on data.
- Project management skills to handle multiple campaigns across channels, including events.
- Strong background integrating marketing campaigns with sales/SDR channels to maximize pipeline.
- Experience managing event campaigns and pre/post/in-event communications.
- Familiarity leveraging marketing tools (Salesforce, Marketo, Salesloft) and digital advertising platforms (Google Ads, LinkedIn Ads, Meta Ads) and managing media purchases.
- Strong ability to write copy and use AI to scale personalized messaging.
- Exceptional communication and collaboration skills to work with brand, product marketing, design, content and sales teams.
- B2B SaaS and start-up experience.
- Experience in the hospitality or hotel tech industry.
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The Company
What We Do
Canary Technologies is a leader in hospitality technology that provides hoteliers with easy, intuitive, and secure solutions to help hotels provide an ideal guest experience.
