Growth Marketing Manager

Posted Yesterday
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Palo Alto, CA, USA
In-Office
140K-170K Annually
Senior level
Artificial Intelligence • Cloud • Machine Learning • Security • Software • Cybersecurity • Big Data Analytics
Ship secure software fast with clarity on what matters and AI-powered remediation that scales.
The Role
Own inbound demand generation: website conversion optimization, technical SEO/AEO/LLM visibility, content distribution, paid acquisition (Google/LinkedIn), HubSpot lifecycle nurture, A/B testing, funnel reporting, and pipeline forecasting to drive inbound-sourced SALs and opportunities.
Summary Generated by Built In
Growth Marketing ManagerAbout Us

Endor Labs is building the premium Application Security platform for the software development revolution. Modern software is complex and dependency-rich, making it increasingly difficult to pinpoint the risks that truly matter. Endor Labs solves this challenge by building a call graph of your entire software estate—enabling teams to clearly identify, prioritize, and fix critical risks faster. 

Trusted by companies that are one or one hundred years old, Endor Labs secures code whether it was written by humans or AI, and whether it's 40-year old C++ code or cutting edge Bazel Monorepos. Endor Labs was founded by serial entrepreneurs Varun Badhwar and Dimitri Stiliadis, and is backed by leading VC firms such as Dell Technology Capital, Lightspeed, and Sierra Ventures.

You are an AI native B2B SaaS demand gen leader who has built an inbound engine, targeting highly technical buyers, before. You think in funnels, not channels. You are an expert in all aspects of technical SEO. A significant increase in inbound is necessary to achieve our growth goals but you also understand that B2B inbound is about the quality of pipeline, not the volume of leads. Sound interesting? Let’s talk if you want to be part of the next big leap in security innovation!

How You'll Make an Impact
  • Website strategy and conversion optimization:
    • You will own its architecture, page flow, conversion paths, forms, CTAs, and ongoing A/B testing. Product Marketing creates the messaging and substance; you own how it converts.
  • Organic search and AEO / LLM visibility
    • You will own SEO/AEO end-to-end — technical, on-page, content strategy, programmatic pages, internal linking — and our visibility in LLM-driven search (ChatGPT, Claude, Perplexity, Gemini AI Overviews)
  • Content distribution and editorial calendar
    • Partner with the Director of Product Marketing to deploy content created from the message house across the inbound funnel — and identify gaps that need to be created. PMM produces; you deploy strategically and request what does not yet exist.
  • Paid demand capture
    • Google Ads, LinkedIn intent campaigns, retargeting, paid placements on review sites (G2, Capterra), and similar conversion-oriented paid channels. You will own budget allocation, attribution, optimization, and channel ROI accountability.
  • Inbound funnel reporting and conversion scoreboard
    • You own the metrics. You report weekly. Leading indicators (traffic quality, paid efficiency, page conversion) feed into the headline metric: inbound-sourced SALs, opportunities, and end-to-end conversion rates.

What You Bring to the Table

  • 5+ years of B2B SaaS demand gen / growth marketing experience
  • Demonstrated ownership of an inbound funnel that materially drove pipeline at a Series B–C company or equivalent stage.
  • Deep SEO chops — technical, on-page, and content strategy — with a credible point of view on AEO / LLM visibility.
  • Hands-on paid acquisition experience across LinkedIn, Google, and conversion-focused channels; comfortable owning budget and ROI.
  • Lifecycle and nurture program experience in HubSpot
  • Strong analytical foundation: can build a pipeline forecast model and defend it to a CFO.
  • Editorial judgment — can shape an editorial calendar and brief writers/PMM on what is needed
  • Revenue mindset: you have held & exceeded a pipeline number 
  • Strong partnership skills with the rest of Growth Marketing, Product Marketing, Sales, Sales Ops, and Product Engineering.
  • A perpetual learning mindset, opinionated on what we are doing and always open to exploration

What Makes Us... Us

  • Go to extraordinary lengths to distinguish ourselves through world-class work.
  • Prioritize quality over speed, and speed over scope.
  • Desire to work with deeply kind, mission-driven people.
  • Strive to make the complex simple.
  • Use first principles to debate ideas, test assumptions, and make decisions.
  • Seek the truth by putting data above opinions.
  • Assume good intent and give tactical feedback to help each other get better.
  • Hold no ego—when our customers win, we all win.

What We Offer You

  • Competitive salary and comprehensive benefits package including Health, Dental, Vision and Mental Health plans. 
  • 401(k) plan to support your long-term financial goals.
  • Flexible PTO to maintain a healthy work-life balance (we want you here for the long-haul!)
  • Opportunities for co-working and team meetups to foster collaboration.
  • A dog-friendly office environment for those who love to bring their fur babies along.

Endor Labs is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Even if you don't fit every requirement above, we believe in the power of diverse perspectives and experiences, so we encourage all talented individuals to apply—there's no one-size-fits-all here.

Compensation: For candidates who receive an offer for this position, the compensation range is expected to be between $140,000 - $170,000. This may include additional incentives such as commission targets, restricted stock units, and/or bonuses, depending on the role.

Skills Required

  • 5+ years of B2B SaaS demand gen / growth marketing experience
  • Demonstrated ownership of an inbound funnel that materially drove pipeline at a Series B-C company or equivalent stage
  • Deep SEO chops -- technical, on-page, and content strategy
  • Credible point of view on AEO / LLM visibility
  • Hands-on paid acquisition experience across LinkedIn and Google; budget ownership and ROI accountability
  • Lifecycle and nurture program experience in HubSpot
  • Strong analytical foundation; can build and defend a pipeline forecast model
  • Experience with website conversion optimization and A/B testing
  • Editorial judgment to shape an editorial calendar and brief writers/PMM
  • Proven revenue mindset; has held and exceeded a pipeline number
  • Strong partnership skills with Growth, Product Marketing, Sales, Sales Ops, and Product Engineering
  • Perpetual learning mindset and openness to exploration
Am I A Good Fit?
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The Company
HQ: Palo Alto, CA
160 Employees
Year Founded: 2021

What We Do

At Endor Labs, we’re building the modern Application Security platform for the AI-driven era of software development. Our mission is simple but bold: help every organization ship secure software fast with clarity on what matters, and the power to fix it quickly. Today’s AppSec teams are buried in noisy alerts and fragmented tools, while developers race to innovate using open source and AI-generated code. This gap between speed and security puts both innovation and trust at risk. Endor Labs bridges that gap. We unify intelligent code reviews, static analysis, and guided remediation into one connected platform that gives security teams visibility and developers clear, actionable fixes without slowing them down. Our technology deeply analyzes how your software actually works, building a complete graph across first-party, open-source, and AI-generated code. With this context, Endor Labs filters out 92 % of false positives and surfaces the risks that truly matter. Developers can fix vulnerabilities six times faster, automate reviews with AI, and even enable guardrails for AI coding assistants to write secure code by default. We’re trusted by organizations like OpenAI, Snowflake, Peloton, Dropbox, Robinhood, and Rubrik to secure some of the most advanced codebases in the world. Backed by top investors including Lightspeed Venture Partners, DFJ Growth, Coatue, Salesforce Ventures, Dell Technologies Capital, and Citi Ventures, Endor Labs is one of the fastest-growing companies in cybersecurity. But beyond our technology, what truly sets Endor Labs apart is our culture of builders. We’re a team of passionate engineers, researchers, and security experts, over a third with PhDs, united by curiosity, rigor, and the belief that great engineering and great security go hand in hand. We move fast, value craft, and empower each other to innovate boldly while staying grounded in impact.

Why Work With Us

We’re a team of curious builders redefining software security for the AI era. Our culture values ownership, collaboration, and bold thinking where every employee has the freedom to innovate and the support to thrive.

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