We’re looking for a hands-on, execution-oriented Growth Marketing Manager to build and run our growth engine. This is not a strategy-only role. You will personally design, launch, optimize, and report on campaigns, while also setting direction and building scalable systems for long-term growth.
This role sits at the intersection of demand generation, lead generation, ABM, performance marketing, and community led growth. You’ll own the full funnel from first touch to qualified pipeline and turn trusted relationships, communities, and partners into measurable revenue.
You’ll work closely with Sales, Customer Success, Product, and Revenue Operations to ensure tight GTM alignment, clean handoffs, and clear attribution from campaign to pipeline. This role is ideal for a senior marketer who enjoys both owning and doing.
This is a hybrid role based in our San Francisco headquarters. To foster collaboration and maintain our fast-paced culture, we require 2 days per week in the office.
We serve a highly discerning, relationship-driven customer base—the top 1–5% of professionals in competitive, high-value markets. Our clients are entrepreneurial, brand-conscious, and deeply connected within their communities. They value trust, reputation, and personalization, and expect a high-touch, concierge experience. Marketing to this audience requires credibility, precision, and a deep understanding of how influence and networks drive decisions.
Responsibilities
Personally own and execute demand generation programs that drive qualified pipeline and revenue
Build and launch integrated campaigns across ABM, inbound, lifecycle, and performance channels
Actively manage targeting, messaging, creative testing, and conversion optimization
Partner directly with Sales to define ICPs, target accounts, campaign priorities, and pipeline goals
Own lead flow, scoring, and handoff to Sales to ensure quality and conversion
Design, launch, and run community-led growth initiatives including ambassador, referral, and revenue-share programs
Actively cultivate relationships with customers, partners, and professional communities
Create and execute campaigns leveraging events, partnerships, thought leadership, and grassroots channels
Grow and engage a network of advocates and partners that drive trust-based acquisition
Translate community insights into actionable marketing, product, and customer experience improvements
Coordinate and support execution of marketing events, including field, partner, and annual conference, aligning efforts to drive demand generation and qualified pipeline.
- Hands-on ownership of ABM strategy and execution for high-value, relationship-driven accounts
- Collaborate closely with Product Marketing and Content to create personalized, high-impact campaigns
Ensure messaging consistency and executional alignment across marketing, sales, and customer success
Turn GTM strategy into concrete, executable campaigns tied to revenue outcomes
Directly manage campaign performance, attribution, and reporting across channels
Build dashboards and reporting frameworks to track funnel health, ROI, and growth efficiency
Optimize campaigns through continuous testing, iteration, and data-driven insights
Own and operate the marketing tech stack, automation, and CRM integrations
Partner with RevOps and Sales Ops to maintain clean data, accurate attribution, and strong pipeline visibility
Qualifications
5+ years of relevant experience with a strong track record of hands-on execution
Deep expertise in demand generation, ABM, community/network-led growth, and performance marketing
Proven ability to personally run campaigns while building scalable systems and processes
Experience building and operating referral, ambassador, partner, or rev-share programs
Strong analytical mindset with experience managing attribution, reporting, and optimization
Comfortable working in lean environments and owning work end-to-end
Excellent cross-functional collaboration and communication skills
Background in B2B SaaS, marketplaces, or service-based businesses preferred
Skills Required
- 5+ years of relevant experience with hands-on execution
- Deep expertise in demand generation, ABM, community/network-led growth, and performance marketing
- Proven ability to run campaigns while building scalable systems and processes
- Experience building referral, ambassador, partner, or rev-share programs
- Strong analytical mindset with experience managing attribution, reporting, and optimization
- Excellent cross-functional collaboration and communication skills
- Background in B2B SaaS, marketplaces, or service-based businesses
What We Do
Side is a real estate brokerage platform that empowers top-producing agents, teams, and independent brokers to create and grow their own companies. By providing behind-the-scenes technology and support services, Side handles the operational burdens of a brokerage, allowing partners to focus on serving their clients and scaling their businesses. The company is headquartered in San Francisco and aims to transform agents into successful, independent business owners.
