Responsibilities:
- Manage and develop mid-to-long-term paid ad product marketing strategies with a focus on untapped and emerging markets.
- Create plans to solidify and scale mobile acquisition and paid search efforts for existing products while adhering to strict performance goals.
- Design processes for launching new products in the mobile app space.
- Evaluate existing performance on multiple advertising channels and implement optimizations. This entails familiarity with large data sets of performance marketing KPIs.
- Research industry trends and follow educational news.
- Conduct frequent competitor analysis to make strategic recommendations for the marketing team.
- Troubleshoot complex technical and software issues as quickly and effectively as possible.
- Provide market research and insights on the target consumers and their behavior.
- Manage creative workflow and pipeline for managed channels along with the ability to discern creative performance and convey findings, results, and best practices to creative teams.
- Lead the strategy and execution of App Store Optimization (ASO) to improve app visibility, conversion rates, and organic acquisition across global marketplaces, in alignment with overall growth objectives.
Minimum Qualifications
- 2+ Years of experience in a Growth Marketing / User Acquisition role
- Knowledge of the UA landscape and industry with a specific focus on performance campaigns
- Understanding of marketing analytics and KPI triggers to manage and scale campaigns
- Team player who asks questions and understands how each role is connected to the larger system. Ability to work well within the team and across departments
- Comfortable in managing campaigns with large budgets
- Experience in managing campaigns on: Meta, Apple Search Ads, Google and Bing Search, as well as managing Mobile App and Web campaigns.
- Familiarity with acquisition management and optimization tools such as: Adjust, Appsflyer, Sensor Tower, Replai, etc.
- Meticulous and pays close attention to data. Finds anomalies and works to identify issues and solutions.
Preferred Qualifications:
- Experience developing games or working with free to play apps and/or subscription models.
- Experience working with data visualization tools and/or SQL.
Similar Jobs
What We Do
Age of Learning is a leading education technology innovator based in Glendale, California, with a talented team of 500+ individuals comprised of nationally renowned educators, curriculum experts, designers, animators, engineers, and more. We develop engaging, effective digital learning technology and content to help children build a strong foundation for academic success. Our flagship product, ABCmouse.com Early Learning Academy, is a comprehensive curriculum and the #1 brand in kids’ education. To date, more than 30 million children worldwide have completed over 6.8 billion Learning Activities on ABCmouse. In 2019, Age of Learning launched Adventure Academy, the first massively multiplayer online (MMO) game designed specifically to help elementary- and middle-school-aged children learn. It features thousands of engaging Learning Activities—including games, books, original animated and live action series, and more—in a fun and safe virtual world. And in 2021, we launched My Math Academy, a groundbreaking personalized, adaptive digital learning system (available for schools) that individualizes math instruction for every child through AI-driven technology. Other Age of Learning programs include immersive English language learning products for children in China and Japan and ReadingIQ, a digital library and literacy platform. We are committed to helping all children succeed. Through the Age of Learning Foundation, we make our research-proven educational products available at no cost to millions of children in need through schools, libraries, Head Start programs, community centers, and other governmental and non-governmental organizations. Our work has served communities on 5 continents and continues to grow today. As we expand our global reach and increase the educational impact of our programs, we’re looking for passionate, ambitious, and collaborative leaders to become a part of our growing team.
