Growth Marketing Manager

Nourish is on a mission to improve people’s health by making it easy to eat well. More than half of Americans have a chronic condition related to what they eat, and poor nutrition is the number one driver of preventable death.

Nourish is addressing this healthcare crisis by helping people eat better, more easily, with our food as medicine platform. We connect people with a telehealth Registered Dietitian, food, and mobile app to improve their nutrition, all covered by health insurance. The Nourish mobile app provides a comprehensive approach to wellness through personalized visits with Registered Dietitians, medically-tailored meal delivery, health progress tracking, personalized content, meal logging, recipes / meal planning, AI chat, and more.

We launched two years ago and already have thousands of dietitians and hundreds of thousands of patients on the platform. Our patients span a wide range of nutrition-related conditions including diabetes, eating disorders, kidney disease, GI conditions, cancer, obesity / weight management, cardiovascular disease, and more. We are live in all 50 states.

We are growing quickly, have partnered with national health insurance companies and provider groups, and have raised over $44M from top-tier VCs including Index Ventures, Thrive Capital, Maverick Ventures, Y Combinator, and Box Group, amongst others. Our angel investors include world-class healthcare founders from Oscar, Rightway Health, Headway, Spring Health, and Alto Pharmacy, as well as soccer star Alex Morgan and the founders from Olipop and Notion.

Learn more about us in TechCrunch here and read about our recent Series A here.

As a Growth Marketing Manager on our rapidly scaling team, you'll be responsible for developing and executing new channel experimentation. You'll be instrumental in the execution of Nourish's growth roadmap, ultimately driving more users to Nourish more efficiently. This is a great opportunity for extensive hands-on experience across both creative and analytics. This person will report into our Director of Growth Marketing and collaborate closely on OKRs with the greater team and partners across the organization. 

This role is full-time and open to NYC or remote candidates. 

Key Responsibilities:

Own new channel experimentation, including:

• Scoping and designing new channel tests, including event setup and KPI targets, vendor/agency evaluation and negotiation, creative and audience strategy, and evaluating efficiency and scalability. New channels may include but are not limited to affiliate, influencer, digital audio, OOH, referral programs, and more.
• Scaling successful new channels, leading on strategy and execution.
• Managing creative production end-to-end for your channels, including working with internal teams and external agencies and vendors.
• Analyzing campaign performance data throughout the funnel, to inform current performance, set goals, and forecast future metrics. 

You’ll love this role if:

• You’re passionate about Nourish’s mission. You believe in the power of nutrition to transform healthcare and are excited to be at the forefront of this change.
• You are analytical and data-oriented. You live and breathe data, and you love diving into data to uncover insights and inform strategy. You always use data to understand creative, targeting, and landing pages to drive growth at scale.
• You are creative and stay on top of trends, with strong opinions loosely held about what will and won’t work for different channels and audiences. You are always coming up with new ideas for hypothesis-driven creative tests.
• You’re hungry to drive the business and seek opportunities to dive into challenges, drive towards outcomes, and shape growth strategy in a rapidly evolving environment.
• You thrive in a role with high autonomy and ownership and want to own all aspects of your channels. No problem is too big or too small, and you get excited by the idea of being fully responsible for paid performance.

We’d love to hear from you if:

• You have a minimum of 4 years of experience in performance/growth marketing, with a proven track record of successfully managing paid channels at multi-million dollar budgets. Experience at a high-growth startup strongly preferred.
• You have experience with multiple of the following channels: Affiliate Marketing, Influencer Marketing, Direct Mail, Digital Audio, Referral Programs.
• You are highly proficient in data analysis, with strong Excel skills, and you have a good understanding of analytics tools such as Metabase and Amplitude. SQL proficiency preferred.
• You have extensive experience producing performant creative, with experience managing in-house and/or external creative teams and agencies, and driving hypotheses and tests. Bonus points if you’ve worked directly in Figma, Canva, CapCut, etc.
• You exhibit extreme attention to detail, excellent communication skills (both oral and written), and are able to work in a fast-paced environment.
• You feel personally connected to Nourish’s mission and are excited by the opportunity to help people live longer, healthier lives.

More Information

Mission & Vision & Success

Nourish Clinical Philosophy

Values

Why Nourish Exists

Team

Compensation & Benefits

How We Work