Company Overview:
SAFR from RealNetworks is a unified ecosystem specializing in face-based computer vision solutions optimized for real-world performance. Building on a legacy of digital media expertise and innovation, RealNetworks has created a new generation of products that employ best-in-class artificial intelligence and machine learning to enhance and secure our daily lives.
Position Overview:
Location: Remote in the US, West Coast preferred.
SAFR is looking for a results-oriented Growth Marketing Manager to build and drive pipeline generation across our retail business. Working closely with Marketing, Sales, SDRs, and executive leadership, you will own the execution of integrated marketing programs that generate qualified pipeline across our target retail segments, from independent retailers to SMB chains to national retailers.
This role is responsible for turning strategy into measurable demand, as well as contributing to broader marketing execution as needed to help us reach, engage, and convert our target customers. You will develop and execute campaigns, webinars, account-based marketing (ABM) programs, nurture journeys, and SDR enablement that consistently generate qualified opportunities for our sales organization.
If you thrive on building marketing programs from the ground up, working across demand generation and broader marketing execution, and embracing AI to improve marketing performance, we want to hear from you!
What you’ll do:
Pipeline Generation
- Develop and execute multi-channel demand generation campaigns that create qualified pipeline across multiple retail segments.
- Plan and deliver webinars that educate prospects and generate qualified leads.
- Plan and execute account-based marketing (ABM) programs targeting strategic accounts.
- Identify and prioritize target accounts in partnership with Sales.
- Own campaign calendars and execution from planning through measurement.
Campaign & Marketing Execution
- Partner closely with Marketing to translate messaging into executable campaigns.
- Coordinate closely with SDRs and Sales to align campaign activity, outreach, and follow-up, and provide the support needed for effective execution
- Support social, digital, event, and other marketing execution that directly supports awareness, engagement, or demand.
- Contribute to broader SAFR Guard marketing priorities as needed, including content, messaging, website, and other go-to-market execution.
Measurement & Operations
- Build and optimize marketing automation workflows, lead routing, campaign tagging, and reporting.
- Measure campaign effectiveness using MQLs, SQLs, pipeline creation, conversion rates, and influenced revenue.
- Leverage campaign performance data and SDR/Sales/Customer feedback to recommend next steps, tests, and optimizations.
- Manage marketing budgets to maximize pipeline generation and return on investment.
What we are looking for:
- 5+ years of B2B demand generation experience.
- Experience building integrated campaigns for SaaS products.
- AI-native marketer who routinely leverages generative AI tools to accelerate campaign development and improve performance.
- Demonstrated success generating measurable pipeline through multi-channel marketing programs.
- Demonstrated ability to build demand generation programs in a lean environment, without relying on large paid media budgets or fully built marketing infrastructure.
- Experience contributing beyond demand generation to broader marketing execution in a small or lean marketing organization.
- Experience with account-based marketing (ABM).
- Strong experience with HubSpot or other marketing automation platform (Marketo, Pardot or similar).
- Experience partnering closely with SDR and sales organizations.
- Strong analytical skills with experience measuring campaign ROI and pipeline performance.
- Excellent project management and organizational skills.
- Ability to manage multiple campaigns simultaneously.
- Experience marketing to retailers or physical security technology buyers, preferrable
Salary range for this position: $110K-$120K/year plus 10% bonus
RealNetworks is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran or disability status. We participate in E-Verify.
Skills Required
- 5+ years of B2B demand generation experience
- Experience building integrated campaigns for SaaS products
- Regular use of generative AI tools for campaign development and performance improvement
- Demonstrated success generating measurable pipeline through multi-channel marketing programs
- Experience with account-based marketing (ABM)
- Strong experience with HubSpot
- Experience partnering closely with SDR and sales organizations
- Strong analytical skills and experience measuring campaign ROI and pipeline performance
- Excellent project management and organizational skills
- Ability to manage multiple campaigns simultaneously
- Experience marketing to retailers or physical security technology buyers
What We Do
Building on a legacy of digital media expertise and innovation, RealNetworks has created a new generation of products that employ best-in-class artificial intelligence and machine learning to enhance and secure our daily lives. SAFR® (safr.com) is the world's premier facial recognition platform for live video. Leading in real-world performance and accuracy as evidenced in testing by NIST, SAFR enables new applications for security, convenience, analytics, and powers StarSearch by Real and RealPlayer 20/20 (real.com). Kontxt™ (kontxt.com) is the foremost platform for categorizing A2P messages to help mobile carriers build customer loyalty and drive new revenue through text message classification and antispam.
