Product Growth Marketing Manager

Reposted 23 Days Ago
2 Locations
In-Office or Remote
77K-186K Annually
Senior level
Artificial Intelligence • Information Technology • Software
The Role
Own organic product-led growth for Zoom AI productivity products. Responsibilities include developing product messaging, creating and publishing demos, tutorials, social content, emails, and web copy, optimizing SEO/AEO and signup funnels, running conversion experiments, distributing platform-native content, measuring acquisition and adoption, and partnering with product, design, engineering, and marketing teams.
Summary Generated by Built In
What You Can Expect

Zoom's AI products are growing fast - and we need someone equally fast to help fuel that growth. We're hiring a Product Growth Marketing Manager who thinks like a founder, moves like a creator, and lives at the intersection of AI and user obsession. You'll be marketing AI-powered products like ZoomMate, My Notes, Webinars, AI Productivity Suite, or Zoom Virtual Agent (ZVA) - which means you need to deeply understand how AI works, how people adopt it, and how to make cutting-edge technology feel approachable. This is not a "make the deck pretty" gig. This is a build-it, ship-it, measure-it, do-it-again kind of role - and we want someone who wouldn't have it any other way.


About the Team

Zoom is building a new AI-native way to work—helping users move faster from conversation and ideation to polished, editable deliverables. As these products grow, this role will help more users understand its value and adopt it in their daily work. We're a product-led team looking for someone with sharp product judgment, hands-on content execution, and a genuine understanding of how people work and what earns their attention.


Responsibilities
  • Running growth experiments from zero to results - you own the idea, the launch, the data, and the next move. No red tape, no waiting around.
  • Showing up where our users already are - TikTok, Instagram, LinkedIn, YouTube, podcasts, niche communities. You know the landscape because you live in it.
  • Creating content that people actually stop scrolling for - short-form video, social posts, blogs, threads, whatever format wins. You'll figure it out, then do more of it.
  • Partnering with Product, Engineering, and Design to turn product features into stories real people care about.
  • Leveraging AI tools to move faster and smarter - you'll use generative AI, automation platforms, and AI-driven analytics to supercharge your workflow. If you're not already experimenting with AI in your day-to-day, this isn't the role for you.
  • Living in the data - funnel metrics, engagement rates, conversion signals. You'll know what's working, what's not, and you'll act on it fast.
  • Being the voice of the user in every room you walk into - bringing outside-in perspective to launches, campaigns, and strategy.

What We're Looking For
  • You have 1–5 years of experience in growth marketing, product marketing, community building, content creation, or a related entrepreneurial hustle - with real, measurable results across social channels.
  • Startup DNA runs in your blood. You've worked at a small company, launched a side project, built something from nothing, freelanced your way through a problem - whatever it was, you operated like "creating a startup."
  • You have hands-on experience with AI-generated content, workflows, and analytics.
  • You're social-media native and understand how audiences, content formats, and distribution differ across TikTok, Instagram Reels, YouTube, X, Reddit, and LinkedIn—with demonstrated depth on multiple platforms.
  • You bias toward action. You ship fast, learn faster, and aren't afraid to fail in public. You're comfortable operating in ambiguity with minimal hand-holding.
  • You communicate with clarity and impact. Written, verbal, visual - you can make complex ideas simple and compelling.

Location: We are open to remote candidates in the US, or hybrid at our San Jose or Seattle offices.


Salary Range or On Target Earnings:

$76,800.00 - $186,200.00

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.


Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.


We also have a location based compensation structure;  there may be a different range for candidates in this and other locations.


Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.


Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.


About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment

At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.


We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law.


If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.


Think of this opportunity as a marathon, not a sprint! We're building a strong team at Zoom, and we're looking for talented individuals to join us for the long haul. No need to rush your application – take your time to ensure it's a good fit for your career goals. We continuously review applications, so submit yours whenever you're ready to take the next step.


Our interviews are supported by BrightHire, a tool that helps us create a consistent and thoughtful interview experience and may include recordings. Please refer to our candidate privacy statement for more information of how we use your data.

#LI-Remote

Skills Required

  • 8+ years of product-led growth experience in product marketing, content marketing, growth marketing, or social content
  • Experience focused on digital products such as SaaS, AI tools, productivity platforms, or creator products
  • Strong product judgment and ability to translate user problems and differentiators into clear product stories
  • Practical fluency using AI tools for research, scripting, demo creation, video editing, and content iteration
  • Demonstrated ability to personally create and publish product videos, screen-recorded demos, and social content
  • Strong understanding of audiences, content formats, and distribution across TikTok, Instagram Reels, YouTube, X, Reddit, and LinkedIn
  • Track record of building content channels, product launches, or distribution systems from scratch with measurable results
  • Comfort with rapid experimentation and scrappy execution
  • Experience at an AI-native, SaaS, productivity, or creator-product company

Zoom Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Zoom and has not been reviewed or approved by Zoom.

  • Fair & Transparent Compensation — Compensation is positioned at or above market for many roles, and postings often include clear pay ranges that help set expectations. Market standing among similar-size tech firms reinforces the perception of strong total rewards.
  • Equity Value & Accessibility — Equity grants and an ESPP are prominent parts of the package and can materially augment cash compensation. Stock components are framed as a meaningful contributor to overall pay satisfaction.
  • Healthcare Strength — Medical plan choice is broad and paired with free dental and vision for employees and dependents, plus robust mental-health resources and disability coverage. These elements position core health benefits as a standout strength.

Zoom Insights

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The Company
HQ: San Jose, CA
11,053 Employees
Year Founded: 2013

What We Do

Bring teams together, reimagine workspaces, engage new audiences, and delight your customers –– all on the Zoom platform you know and love. ? Zoomies help people stay connected so they can get more done together. We set out on a mission to make video communications frictionless and secure by building the world’s best video product for the enterprise, but we didn’t stop there. With products like AI Companion, Team Chat, Contact Center, Phone, Events, Rooms, Webinar, and more, we bring innovation to a wide variety of customers, from the conference room to the classroom, from doctor’s offices to financial institutions to government agencies, from global brands to small businesses. We do what we do because of our core value of Care: care for our community, our customers, our company, our teammates, and ourselves. Our global employees help our customers meet happier, communicate better, and create meaningful connections the world over. Zoomies are problem-solvers and self-starters, working hard to get results and moving quickly to design solutions with our customers and users in mind. Here, you’ll work across teams to dig deep into impactful projects that are changing the way people communicate, and find room to grow with opportunities to stretch your skills and advance your career in a diverse, inclusive environment. Learn more about careers at Zoom by visiting our careers site: https://careers.zoom.us/home

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