About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Create a demand generation function from the ground up, establishing and expanding acquisition channels that support a sales-led pipeline. The role also includes building the tooling and reporting behind those channels and working closely with sales and product colleagues on messaging.
What you'll do
- Stand up new acquisition channels from zero and refine them over time to bring in qualified prospects for the sales team.
- Set up and run the systems that support campaigns, including measurement, workflow automation, prospect assignment, audience grouping and performance dashboards.
- Collaborate with sales and delivery colleagues to turn product developments into persuasive market messaging.
- Run experiments across paid media, lifecycle email, site optimization, account-based programs, organic search and newer channels, then invest further in the strongest performers.
- Direct outside agencies, freelancers and specialist partners to speed up execution where extra expertise adds value.
Requirements
What we're looking for
- 3 to 5 years of experience in growth, digital, demand generation or account-based marketing.
- Background promoting technology products to business buyers with a longer, sales-assisted purchase cycle.
- Time spent at an early-stage or fast-scaling startup.
- A history of launching a marketing channel or demand program from nothing.
- Practical experience configuring core marketing technology, such as automation platforms, measurement tools, CRM dashboards and site analytics.
- Good grasp of funnel metrics and how leads convert to revenue, including MQLs, SQLs and pipeline.
- Experience working across several channels, including paid digital, email, web and content.
- A standout strength in one particular skill or channel.
- A university degree; a top-tier background is preferred.
- Ability to work on-site 4 to 5 days a week.
Benefits
Compensation and benefits
- Base salary: USD 140,000 to 200,000 per year
- Equity
- Health, dental and vision coverage
- Flexible time off
- Life and accident insurance
- Short-term disability coverage
- Retirement plan
- Learning and development support
Location and work model
- San Francisco, CA, United States (preferred) or New York City, NY, United States
- On-site, 4-5 days per week in office
- Full-time
Skills Required
- 3 to 5 years of experience in growth, digital marketing, demand generation, or account-based marketing
- Experience promoting technology products to business buyers through longer, sales-assisted purchase cycles
- Experience working at an early-stage or fast-scaling startup
- Track record of launching a marketing channel or demand generation program from scratch
- Practical experience configuring marketing automation platforms, measurement tools, CRM dashboards, and site analytics
- Understanding of funnel metrics and lead-to-revenue conversion, including MQLs, SQLs, and pipeline
- Experience across paid digital, email, web, and content channels
- Demonstrated standout strength in a specific marketing skill or channel
- University degree
- Ability to work on-site four to five days per week
- Top-tier educational or professional background
What We Do
Raydar is a talent acquisition and business consulting firm that connects world-class and emerging talent with growing organizations. It supports companies through team development, strategic hiring, and customized growth solutions, helping clients recruit roles such as engineers, product managers, executives, legal counsel, and quantitative traders. Raydar focuses on understanding each organization’s needs, culture, and long-term goals to build high-impact teams.
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