Purpose of the Role
The B2B Demand Gen. Specialist is responsible for designing and executing integrated, multichannel programs that create and accelerate our new net acqusition pipeline across the APAC dental market. You will own demand generation marketing and CRM driven growth, turning data into orchestrated journeys, scoring and nurturing leads, and partnering closely with Sales to improve conversion and velocity.
You’ll maximise our CRM and marketing automation stack (HubSpot as primary), while drawing on broader martech capabilities to deliver personalised, scalable campaigns end-to-end. Demand generation content development for awareness activities and campaigns will also form a large part of your remit.
What You Will Do
1) Demand Generation & Campaigns
- Plan and execute integrated B2B campaigns across paid, organic, email, web, and events to drive qualified pipeline and net new logo growth.
- Launch product and feature campaigns with unified messaging and consistent branding across all touchpoints.
- Continuously optimise channel mix, content, audiences, and creative using a structured test and learn approach.
2) Lifecycle Marketing, Nurture & CRM Ownership
- Build audience segments, set up lead scoring, and design multistage nurture programs that move prospects from MQL → SQL → Opportunity.
- Re-engage closed lost or dormant leads with tailored sequences and content.
- Ensure a frictionless handoff to Sales (meeting confirmation, context, and expectations) and collaborate on follow up cadences.
3) Marketing Automation & Personalisation
- Use marketing automation to orchestrate 1:1, data led journeys (email, onsite, and other channels) that enhance onboarding, activation, and retention.
- Embed digital first, data driven practices across programs; simplify workflows while maintaining measurability and scale.
4) Sales Enablement & Partnerships
- Equip Sales with persona ready messaging, case studies, sequences, and talk tracks; maintain content hygiene in our enablement hub.
- Support events and partner activities that generate pipeline; identify co-marketing and referral opportunities
5) Analytics, Insights & Reporting
- Own performance reporting across the full funnel (CPC, CTR, CVR, CPA, payback period), pipeline contribution, velocity, and win rates.
- Translate insights into experiments and iterate rapidly to improve channel and journey effectiveness.
6) Data Quality & Governance
- Maintain CRM data integrity and segmentation standards to support accurate targeting and measurement.
- Champion privacy aware, compliant marketing practices across all programs.
Key Performance Indicators (KPIs)
- Pipeline & Revenue: MQLs, SQL acceptance rate, opportunity creation, pipeline coverage, and closed won contribution.
- Efficiency: CPA and payback period by channel/campaign; multi‑touch attribution insights.
- Funnel Health: CTR/CVR by stage, meeting attendance rate, lead velocity from MQL→SQL, database growth and engagement.
Experience & Skills
Must Have
- 5+ years in B2B SaaS marketing with hands on demand generation, content development, lifecycle/email, and CRM experience.
- Proven track record building and optimising multi‑channel acquisition and nurture programs that convert to pipeline.
- Strong CRM and marketing automation capability (HubSpot as primary); adept at segmentation, scoring, workflows, and reporting.
- Analytical mindset with competency in full funnel metrics (CPC, CTR, CVR, CPA, payback) and attribution models.
- Excellent written and verbal communication; able to tailor content to persona, lifecycle stage, and channel.
- Comfortable partnering with Sales; understands pipeline dynamics and how marketing influences stage
- Exposure to enterprise martech (e.g., HubSpot, Salesforce Marketing Cloud, Adobe Experience Cloud, Seismic) and experimentation frameworks.
Nice to Have
- Experience in healthcare, dental, or allied health industries.
Skills Required
- 5+ years of experience in B2B SaaS marketing
- Hands-on experience with demand generation, content development, lifecycle/email marketing, and CRM
- Proven experience building and optimizing multichannel acquisition and nurture programs that convert to pipeline
- Strong CRM and marketing automation skills, including segmentation, lead scoring, workflows, and reporting
- Experience with HubSpot as a primary CRM and marketing automation platform
- Competency in full-funnel metrics including CPC, CTR, CVR, CPA, payback period, and attribution models
- Excellent written and verbal communication skills
- Ability to tailor content to personas, lifecycle stages, and channels
- Ability to partner effectively with Sales and understand pipeline dynamics
- Exposure to enterprise martech such as Salesforce Marketing Cloud, Adobe Experience Cloud, or Seismic
- Experience in healthcare, dental, or allied health industries
Henry Schein Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Henry Schein and has not been reviewed or approved by Henry Schein.
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Healthcare Strength — Health, dental, and vision coverage is broadly comprehensive, with multiple plan options and wellbeing/EAP resources emphasized. Benefits breadth helps bolster overall total‑rewards value.
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Leave & Time Off Breadth — Paid time off and holidays are described as meaningful, with structured carryover practices in some areas. Paid parental leave is available, enhancing the overall time‑off offering.
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Retirement Support — A 401(k) plan with company match is part of the standard package, with plan documents noting employer discretion on match settings. The program has been characterized positively in prior periods, contributing to total compensation.
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What We Do
Henry Schein, Inc. (Nasdaq: HSIC) is a solutions company for health care professionals powered by a network of people and technology. With more than 20,000 Team Schein Members worldwide, the Company's network of trusted advisors provides more than 1 million customers globally with more than 300 valued solutions that help improve operational success and clinical outcomes. Our Business, Clinical, Technology, and Supply Chain solutions help office-based dental and medical practitioners work more efficiently so they can provide quality care more effectively. These solutions also support dental and medical laboratories, government and institutional healthcare clinics, as well as other alternate care sites.
