The Role
Lead go-to-market strategies and cross-functional launch planning for mobile app features and products. Define positioning, messaging, and value propositions; conduct market and customer research; create launch assets; measure adoption, engagement, and revenue KPIs; and continuously optimize product adoption and growth opportunities.
Summary Generated by Built In
9D Technologies & Imagination AI is at the forefront of app publishing, delivering innovative and engaging mobile experiences to users around the globe. Our mission is to create extraordinary digital experiences that captivate and entertain, and we are committed to pushing the boundaries of creativity and technology.
Key Responsibilities:
- Develop and execute GTM strategies for new features, products, and major updates, ensuring successful launches, user adoption, and commercial success.
- Define product positioning, messaging, and value propositions that resonate with target users and differentiate our products.
- Conduct market research, customer research, and competitive analysis to inform product and GTM strategy.
- Lead cross-functional launch planning by partnering with Product, Design, Analytics, Monetization, ASO, User Acquisition, and Brand teams.
- Create launch plans, messaging frameworks, and other product marketing assets.
- Ensure consistent product messaging across all customer touchpoints by collaborating with channel owners.
- Measure the success of product launches through adoption, engagement, and revenue-related KPIs, using insights to refine future GTM strategies.
- Identify opportunities to improve product adoption and unlock new growth opportunities throughout the product lifecycle.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 8+ years of experience in Product Marketing, with at least 3 years focused on consumer mobile apps.
- Proven track record of leading successful go-to-market strategies, product launches, and adoption initiatives that drive measurable business impact.
- Strong understanding of product positioning, messaging, customer segmentation, and market research.
- Experience collaborating with cross-functional teams, including Product, Design, Analytics, Growth, and Monetization, to deliver successful product launches.
- Strong analytical mindset with the ability to translate customer insights and performance data into actionable marketing strategies.
- Excellent communication, storytelling, presentation, and copywriting skills.
- Familiarity with the mobile app ecosystem, including App Store Optimization (ASO), user acquisition, and product lifecycle marketing, with the ability to work effectively alongside specialist teams
Benefits
- Competitive pay that matches your skills and experience.
- Family Health Insurance
- Paid Time Off to recharge and relax.
- Work-Life Balance and a supportive environment.
- Delicious meals provided to keep you fueled.
- Stay active with convenient, on-site fitness facilities.
Skills Required
- Bachelor's degree in Marketing, Business Administration, or a related field
- 8+ years of experience in Product Marketing
- At least 3 years focused on consumer mobile apps
- Proven track record of leading go-to-market strategies, product launches, and adoption initiatives
- Strong understanding of product positioning, messaging, customer segmentation, and market research
- Experience collaborating with Product, Design, Analytics, Growth, and Monetization teams
- Strong analytical mindset to translate customer insights and performance data into strategies
- Excellent communication, storytelling, presentation, and copywriting skills
- Familiarity with mobile app ecosystem including ASO, user acquisition, and product lifecycle marketing
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The Company
What We Do
We’re Pakistan’s biggest name in mobile apps and game development. Using AI and creativity, we create experiences people love — from fun casual games to must-have everyday apps. More than just products, we’re shaping the future of digital entertainment and smart AI solutions.
