What You'll Do:
- Including, but not limited to:
- Design and execute territory-specific marketing plans to support AEs and accelerate pipeline growth in active markets.
- Build and deploy regional playbooks that include: Local media outreach, Community events and activations (e.g., CPR training, product demos), & Co-branded campaigns with customers or civic partners
- Referral and advocacy programs tailored by market
- Collaborate with Sales to identify high-opportunity local segments and deliver tailored marketing support.
- Develop and execute Avive’s multi-channel demand generation strategy (paid search, paid social, SEO, email, webinars, etc.).
- Create performance-driven campaigns to generate leads across core segments (public safety, schools, corporate campuses, municipalities, etc.).
- Own full-funnel conversion strategy—from ad creative to landing pages to lead nurture workflows.
- Partner with Product Marketing to turn messaging into compelling, conversion-oriented content.
- Drive local visibility through community storytelling and earned media; pitch to regional press and coordinate local coverage with PR partners.
- Work with internal and external stakeholders to amplify customer wins, AED saves, and high-impact deployments.
- Manage the marketing strategy for territory-based sponsorships, associations, local events, and outreach campaigns.
- Measure and report on campaign performance and territory pipeline impact using tools like HubSpot, Salesforce, and Google Analytics.
- Track and improve key growth KPIs (lead quality, CAC, ROAS, MQL, pipeline contribution).
- Implement testing and learning processes for continuous improvement of both national and localized campaigns.
Required Skills & Experience:
- 5+ years in B2B growth marketing, demand generation, or field marketing—ideally in health-tech, public safety, SaaS, or connected device industries.
- Proven track record in designing and executing high-performing, multi-channel lead generation campaigns.
- Experience supporting Sales with localized marketing tactics, event activation, and community-driven initiatives.
- Hands-on experience with Klaviyo, Salesforce, and major ad platforms (Google Ads, LinkedIn, Meta).
- Strong cross-functional collaboration skills—you thrive working with Sales, Product Marketing, and external partners.
- Analytical and metrics-driven with a bias for action and experimentation.
- Passion for mission-driven work and community impact.
Bonus Points For:
- Experience working with connected tech-driven products or connected healthcare solutions.
- Proficiency in designing for responsive websites, social media content, and performance marketing.
- Knowledge of UX/UI design and wireframing.
Skills Required
- 5+ years in B2B growth marketing or demand generation
- Proven track record in executing multi-channel lead generation campaigns
- Experience supporting Sales with localized marketing tactics and event activation
- Hands-on experience with Klaviyo, Salesforce, and major ad platforms
- Strong cross-functional collaboration skills with Sales and Product Marketing
What We Do
Avive Solutions, Inc. is a growth stage Automated External Defibrillator (AED) company with a connected response system that is rapidly gaining market share. We are a mission driven team that is quite literally saving lives. Sudden Cardiac Arrest (SCA) is a leading cause of death in the United States, and we are on a mission to change that! We are a dynamic organization that builds elegant, creative solutions to solve complex problems. Ultimately, our mission is for all cardiac arrest victims to have rapid access to life-saving defibrillation. Avive is taking a fresh approach to addressing this decades-old problem by innovating AED technology, coupled with a first-of-its-kind software platform solution to enable a quicker and more streamlined response to SCA emergencies. We believe that this unique combination of deploying advanced – yet still accessible – hardware, and software, has the potential to revolutionize out-of-hospital cardiac arrest response and massively impact SCA survival rates. Despite tackling a massive and complex public health issue, which has had the same dismal survival rate of 10% for decades, Avive does so with optimism and fervor. Fueled by the words and experiences of those whose lives have been impacted or lost to SCA, the Avive team has simply refused to accept the status quo, working relentlessly to move the needle on survival rates. Rory Beyer, Moseley Andrews, and Sameer Jafri came together with a seemingly simple idea – that anyone can and should be able to positively impact the outcome of a Sudden Cardiac Arrest (SCA) rescue. Drawn together by their complementary skills and background, they met at a conference focused on SCA prevention and quickly came to share a vision for the profound impact that a more effective solution could have on thousands of families every year. With Rory and Moseley’s technical expertise and a novel AED concept they had developed at MIT, combined with Sameer’s experience in SCA prevention through his non-profit organization – Saving Hearts Foundation, the three co-founded Avive in 2017. Our story is just beginning, and we hope you’ll come write it with us. https://youtu.be/XUiwcB_9bzw We are actively hiring, see how you can contribute at https://avive.life/careers/
Why Work With Us
If you'd like to learn more about what it’s like to work at Avive, visit https://avive.life/careers/ And check out our Glassdoor reviews at: https://www.glassdoor.com/Overview/Working-at-Avive-Solutions-EI_IE8305608.11,26.htm
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