We build B2B IP intelligence SaaS tools used by corporate Intellectual Property teams, law firms, and innovative companies. Our platforms make it easy to explore and track patent and trademark data to support informed decisions in IP and innovation.
Deployed internationally, our solutions are growing rapidly, driven by a multicultural team distributed across multiple countries. We combine the agility of a startup with the resources of a structured group of 1900 employees in over 30 countries.
Your Role
As Growth Marketing Manager, you will be at the heart of our acquisition, awareness, and client activation strategy. You will lead the digital and content marketing plan for this SaaS solution in close collaboration with the Sales, Product, and Group Marketing teams.
You will have autonomy in execution while relying on expert resources (SEO, SEA, automation, design, web, events...) and robust tools already in place.
Your Missions
Growth & Performance
- Define, execute, and optimize a multichannel growth marketing strategy: SEO, SEA, LinkedIn Ads, sponsored content, webinars, nurturing, ABM…
• Identify the most effective levers based on markets and personas (IP professionals, analysts, R&D strategists, legal counsels, trademark teams…) and conduct rapid experimentation
• Design and improve conversion funnels, from landing pages to onboarding
Content Marketing
- Define a clear and consistent editorial line tailored to our expert B2B audiences
• Propose, create, test, and coordinate the production of varied content (articles, interviews, case studies, short videos, webinars, infographics, LinkedIn posts, etc.)
• Collaborate with writers, internal experts, designers, and providers to produce high-quality content
• Ensure coherent and targeted multichannel content distribution (website, SEO, email, social media, sales enablement…)
• Set up an editorial calendar and ensure deliverable tracking
Analysis & Optimization
- Monitor performance KPIs: traffic, conversion, engagement, lead generation
• Use analytics tools to manage campaigns and identify areas for improvement
• Provide regular reporting and actionable recommendations
Profile
- 3 to 5 years of experience in growth marketing, content marketing, or B2B digital marketing, ideally in a SaaS or tech environment
• Strong digital culture: SEO, SEA, marketing automation, analytics, content formats… - Ability to create, write, and deliver high-quality content (editorial, web, campaigns), with a strong focus on clarity, value, and performance
• Comfortable with tools: Google Ads, SEMrush, LinkedIn Campaign Manager, email automation tools, etc.
• Autonomy, rigor, creativity, and a test-and-learn mindset
• Interest in complex domains: intellectual property, data, AI
• Professional English required (any other language is a plus)
What We Offer
- A key role in the growth of industry-leading IP intelligence solutions widely recognized in the IP world
• An international team and an open, demanding, and collaborative work environment
• An agile organization, backed by a solid international group
• Modern tools and in-house expertise, with real freedom to propose and act
• Real opportunities for advancement within the group
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What We Do
Questel is a true end-to-end intellectual property solutions provider serving 20,000 organizations in more than 30 countries for the optimal management of their IP assets portfolio. Whether for patent, trademark, domain name, or design, Questel provides its customers with the software, tech-enabled services, and consulting services necessary to give them a strategic advantage. We use state-of-the-art technology such as artificial intelligence, big data, or blockchain, powered by an unparalleled network of international experts, to optimize the maintenance of any IP asset while streamlining the internal processes of our corporate and law firm clientele. These solutions, when combined with our IP cost management platform, deliver clients an average savings of 30-60% across the entire prosecution budget. Beyond IP, Questel’s mission is to facilitate the development of innovation in an efficient, secure, and sustainable way
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