Growth & Marketing Manager, IMEA

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Gurugram, Haryana, IND
Hybrid
Mobile • Social Media
Match Group is the global dating app leader creating meaningful connections for people around the world.
The Role
About the Role
We are looking for a high-performing Growth & Marketing Manager to assist Azar’s marketing efforts for the Turkey & Middle East region, while being based out of India. This role will drive user acquisition, engagement, and brand narrative for a Gen Z–centric audience across key GCC markets. You will work closely with cross-functional teams across global offices, while building a deep understanding of regional culture and user behavior.

If you are performance-driven, data-savvy, culturally aware, and fluent in internet culture—and ideally have adjacency to Middle Eastern or Turkish culture—you’ll thrive in this role.

Key Responsibilities

1. Performance & Growth Marketing (Primary Focus)
● Own and optimize paid acquisition, media execution, and performance marketing across Turkey & Middle Eastern markets.
● Work with agency partners and internal teams to deliver ROI-positive growth campaigns.
● Manage full-funnel metrics, acquisition, retention, reactivation, and campaign efficiency.
● Develop hypotheses, run experiments, and make data-backed decisions to scale growth.

2. Brand & Narrative Building
● Support brand positioning for Azar in the Middle East by contributing cultural insights and helping shape the narrative.
● Partner with creators, influencers, and local cultural voices to drive Gen Z resonance.
● Assist in developing content, campaigns, and messaging tailored to regional sensitivities
and user trends.

3. Market Intelligence & Cultural Insight
● Build a strong understanding of Middle Eastern and/or Turkish culture, trends, platforms, and youth behavior.
● Stay ahead of shifts in Gen Z preferences, media platforms, dating culture, and digital habits.
● Provide cultural guidance to global stakeholders to ensure Azar is relevant and locally
meaningful.

4. Analytics & Data Fluency
● Consistently track, analyze, and report performance across campaigns.
● Proactively identify growth opportunities through data.
● Work deeply with dashboards, Excel/Sheets, analytics tools, and internal BI.

5. Cross-Functional Collaboration
● Work closely with product, design, analytics, central marketing, and local market teams.
● Serve as the operational point person for the Middle East region from India.
● Drive clear communication and project management across time zones.

Required Qualifications

  • 5–7 years of experience in performance marketing, digital marketing, growth
  • Strong understanding of Gen Z media behavior and creator/influencer ecosystems.
  • Demonstrable experience in data-driven decision making and experimentation.
  • Proven ability to run growth campaigns across paid social, UAC, display, or programmatic platforms.
  • Comfort with ambiguity, speed, and building from 0→1.
  • Excellent communication and cross-cultural collaboration skills.

#MG

Match Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Match Group and has not been reviewed or approved by Match Group.

  • Retirement Support Employer matching on retirement savings and access to an employee stock purchase program are highlighted as standout elements. Feedback suggests this creates strong long-term financial support as part of total rewards.
  • Parental & Family Support Fully paid parental leave, fertility and family-forming support, and childcare resources are emphasized across materials. Feedback suggests these benefits meaningfully support different family needs.
  • Leave & Time Off Breadth Generous PTO, numerous paid holidays, wellness and volunteer time, and other special leave options are consistently described. Feedback suggests the breadth of time-off options helps sustain work-life balance.

Match Group Insights

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The Company
Dallas, TX
1,400 Employees
Year Founded: 1995

What We Do

Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.

Why Work With Us

Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.

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