The Role
Lead end-to-end growth marketing for France: optimize website, paid and organic channels, CRM, affiliate and supply/demand funnels; own CAC/CPS/ROI metrics; manage budget allocation; run experiments and AI-driven automation; collaborate cross-functionally to increase bikes bought and sold efficiently.
Summary Generated by Built In
We are looking for our Growth Marketing Manager for France to own the end-to-end marketing strategy and execution within our home market. This role combines strategic thinking and hands-on execution: you will drive growth, optimise performance across channels, grow our website while improving processes and reporting through automation. Your end goal: maximize the number of bikes we buy and sell for the cheapest price!
Key Responsibilities
- Growth marketing: Take our growth marketing from good to great by optimizing our Website, SEO, SEA, GEO, CRM, Affiliate and Paid Ads & Social both on the demand and supply side.
- Performance Optimization: Track, analyze, and optimize key growth metrics including CAC, CPS, and ROI to ensure sustainable business growth. Take ownership of the business metrics for France.
- Budget: steer the marketing growth budget for France to make sure we make the most efficient choices of allocation to minimize CAC on the Demand Side and CPL on the Supply side.
- Positioning & USPs: make sure our brand positioning and main USPs are clearly communicated on our growth channels and adapted to the different audience pools to maximize conversion.
- Cross-Functional Collaboration: Work closely with global performance and product teams, as well as local operations and logistics, to align marketing with overall business objectives.
- Innovation & Experimentation: Continuously test and evaluate new formats, channels, and creative concepts to drive growth and engagement. Brief and feedback content creators when needed.
- Top-of-funnel: coordinate with top-of-funnel specialists in the team to deploy 360° marketing campaigns in France and improve the funnel from discovery to conversion.
- Marketing Automation: use your AI proficiency and combine AI-tools (Claude, Gemini, Zapier…) to automate, accelerate and optimize marketing performance.
Skills, Knowledge and Expertise
- Background: 5 to 8 years' experience in 360° marketing focused on growth channels and business results, ideally within Consumer Goods, e-commerce, or scale-ups, with a passion for sustainable mobility and circular economy.
- Business Acumen: You understand that marketing exists to drive revenue and supply. You are data-driven and hold yourself accountable to business metrics.
- Builder Mindset: You don't need a massive team to get things done. You are resourceful, hands-on, and thrive in an environment where you build the plane while flying it.
- Interpersonal Skills: you’re able to quickly become a partner for your colleagues. You know how to identify stakeholders and insufflate energy. You earn trust from external partners fast.
- Growth Mindset: you are able to bring growth channels from good to great while mastering their underlying technics
- Strategic & Hands-On: Proven ability to combine strategic thinking with hands-on execution, with strong expertise in managing multi-channel marketing initiatives and driving impact
- Project Management: you are able to launch, follow, deliver and report on multiple projects at the time. You know how to manage time, resources and stakeholders.
- Marketing tools: Semrush, GA4, Klaviyo, LLMs, Zapier, Shopify, Meta Business, Google Ads.
- French & English fluency
Benefits
- Ownership : High-growth context in Europe with real influence & accountability over local strategy, execution, and results.
- Exposure : Ideal for someone hands-on who wants business impact, autonomy, and the ability to test and iterate quickly. Cross-functional exposure and visibility.
- Impact: You are directly contributing to the decarbonization of mobility by giving thousands of e-bikes a second life.
- Location: Office in Gennevilliers, very close to Paris
- Competitive Package: Attractive salary & stock
- Global Collaboration: Work with an ambitious, international, and collaborative team spread across Paris (HQ), Berlin, Antwerp, Los Angeles, New York City, and more.
About
At Upway, we are making electric mobility accessible to everyone. We are looking for high intelligence, high energy and high integrity people to join us on an exciting journey and reshape mobility with us.Our mission is to make e-bikes the norm, redefining how the world moves. As the global leading platform for certified pre-owned and refurbished e-bikes, we proudly serve customers across nine countries, including France, Germany and the US.We are an international company and operate from Paris, Antwerp, Berlin, Dusseldorf, Los Angeles, Amsterdam and New York. In just three years, we achieved a fast paced growth, ambitious expansion and secured $120M+ from leading investors, including Sequoia, Exor Seed, Korelya Capital & GFC.
Skills Required
- 5 to 8 years' experience in 360° growth marketing
- Experience within Consumer Goods, e-commerce, or scale-ups
- Data-driven ownership of business metrics (CAC, CPS, ROI)
- Proven ability to run multi-channel marketing initiatives and combine strategy with hands-on execution
- Project management: launch, track, deliver, and report multiple concurrent projects
- AI proficiency and experience using AI tools for marketing automation (e.g., Claude, Gemini)
- Hands-on experience with Semrush, GA4, Klaviyo, Zapier, Shopify, Meta Business, Google Ads
- Fluency in French and English
- Stakeholder management and strong interpersonal skills for cross-functional collaboration
- Passion for sustainable mobility and circular economy
- Experience optimizing marketing budgets to minimize CAC and CPL
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The Company
What We Do
Upway is a leading international marketplace for certified pre-owned electric bikes. Founded in 2021, the company specializes in the refurbishment and resale of e-bikes, aiming to make sustainable electric mobility accessible and affordable. Upway operates an extensive circular mobility network, partnering with retailers and individuals to recondition bikes and provide them with a one-year warranty across multiple countries, including the US and Europe.
