Growth Marketing Manager, eCommerce

About Face Reality:

Face Reality Skincare was created with one goal: to give people clear skin for good. With over 50 million people experiencing the physical and emotional toll of acne each year in the US, we made it our mission to develop an effective way to achieve clear skin through our clinically verified Clear Skin MethodTM, an adaptive method combining in-clinic treatments from certified skincare professionals, personalized at home product routines and lifestyle guidance. We are dedicated to giving not just real results but celebrating people and their skin at every part of their journey.

Our Core Values

Integrity, Inclusion, Collaboration, Adaptability, Accessibility

Our supportive business model ensures that everyone has a clear path to success and growth. We foster an inclusive space in which people are valued for who they are and are encouraged to collaborate to see goals fully realized. Fostering an open, honest culture gives us the opportunity to achieve greater trust internally and externally. Remaining flexible and adaptive allows us to remain responsive to the ever-changing world. Doing right, even if it is difficult, is of the utmost importance.

About the role

We’re looking for a results-driven eCommerce Growth Marketer to own and accelerate online revenue across our DTC and B2B channels. This role sits at the intersection of digital marketing, merchandising, and data-driven testing—responsible for identifying growth opportunities, executing experiments, and scaling what works.

You’ll operate in a complex environment with multiple SKUs, audiences, price tiers, and promotional constraints, partnering cross-functionally with brand, product, sales, and analytics teams to drive acquisition, conversion, and retention while maintaining brand integrity. This is an ideal role for someone who is analytical, creative, and operationally strong—equally comfortable digging into data and launching campaigns. This role will report to Senior Director of Growth and Innovation. This position is a Hybrid position working out of our San Ramon office Tuesday - Thursday and remotely Mondays and Fridays. *Please note this position is not eligible for visa sponsorship. Candidates must have authorization to work in the US without current or future sponsorship. 

RESPONSIBILITIES:

Revenue Growth and Optimization: 

• Own eCommerce growth levers across B2C and B2B shopping experiences, with accountability for traffic, conversion rate, AOV, repeat purchase, and LTV
• Identify, prioritize, and execute growth opportunities and new growth levers through customer insights, testing, and funnel analysis

eCommerce and Channel Optimization:

• Develop offers, bundles, and promotions tailored to distinct customer segments
• Partner with other marketing channels to maximize revenue efficiency and on-site conversion
• Ensure landing pages, offers, and user journeys are optimized to capture high-intent traffic
• Collaborate on forecasting and scenario modeling tied to promotions

Website and Conversion Optimization:

• Own ongoing CRO strategy: landing pages, PDP optimization, bundles, quizzes, promotions, gated experiences and checkout improvements. Partner with digital product to bring strategy through to launch
• Partner with creative and brand teams to ensure high-performing, on-brand experiences
• Lead A/B testing with clear hypotheses, learnings, and rollout plans

B2B Channel Growth:

• Fuel professional funnel growth, including education-driven conversion, gated access, and reorder behavior
• Develop strategies tailored to different professional segments
• Collaborate with sales, education, and operations to align incentives and offers

Analytics, Insights, & Executive Communication:

• Fuel professional funnel growth, including education-driven conversion, gated access, and reorder behavior
• Develop strategies tailored to different professional segments
• Collaborate with sales, education, and operations to align incentives and offers

Requirements and Qualifications:

• 5+ years of hands-on eCommerce and digital marketing experience
• Proven success driving growth in a $50M+ revenue environment
• Well-versed in tools & platforms such as Google Analytics, Shopify, and Excel
• Strong understanding of SEO, conversion optimization, and funnel analysis
• Experience supporting both B2C and B2B customer journeys preferred
• Strong written and verbal communication skills 
• Highly analytical, structured thinker with strong prioritization skills
• Effective operating with multiple stakeholders and competing priorities
• Bachelor’s degree in relevant field preferred 

At Face Reality you will have the opportunity to:

• Partake in and contribute to a high-growth brand journey
• Be part of a high performing growing team
• Contribute to executing initiatives across professional channels

Physical Demands:

• Must be able to lift and carry objects weighing up to 25 pounds
• Ability to stand, walk, and bend for extended periods
• Excellent hand-eye coordination and manual dexterity
• Ability to move around the office including stooping, crouching, and/or kneeling to troubleshoot issues
• Must possess a valid driver’s license and have a clean driving record
• Ability to perform repetitive tasks with accuracy and attention to detail
• Must be able to communicate effectively in verbal and written form
• Comfortable lifting, pushing, and pulling equipment and materials
• Comfortable using a computer, keyboard, and mouse

The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Salary: $105k - $115k, plus yearly bonus, award units and comprehensive benefits package