ABOUT ROCKET MONEY 🔮
Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.
Please note: We strongly encourage team members to be in the New York office 1-2 days per week, though there is no formal in-office requirement.
ABOUT THE ROLE 🤹♀️
Reporting to the Director of Growth, Digital, this role is responsible for executing and optimizing Rocket Money's paid social acquisition strategy. You will be a key individual contributor within the Growth organization, directly owning performance outcomes across our highest impact paid social channels.
You will manage the day to day execution, analysis, and optimization of paid social campaigns, with deep hands on experience in mobile app performance marketing across Meta, TikTok, and other emerging social platforms. You will also contribute to creative strategy, audience development, and testing roadmaps that drive measurable growth.
This is an opportunity to make an immediate, measurable impact on Rocket Money's growth. We are in a hyper growth phase, and as a growth marketing manager, you will be expected to accelerate velocity, unlock new scale, and continuously push the boundaries of paid social performance.
Specifically, you will:
- Own the hands on execution and optimization of paid social campaigns across Meta, TikTok, and other paid social platforms, with a focus on mobile app install performance.
- Drive performance through expert management of campaign structure, bid strategies, audience targeting, and creative testing within privacy constrained environments.
- Conduct deep creative analysis and collaborate with creative teams to develop data informed briefs, iterate on winning concepts, and scale top performers.
- Evaluate performance through multiple attribution lenses, including SKAN, last click, incrementality, and modeled approaches to inform optimization decisions.
- Build and manage structured testing roadmaps to validate new audiences, creative formats, and platform features.
- Collaborate with Data, Product, Engineering, and CRM to improve measurement, troubleshoot tracking issues, and unlock new growth levers.
- Stay current on platform updates, industry trends, and emerging paid social opportunities to maintain a competitive edge.
- Provide clear, actionable reporting on channel performance and communicate insights to stakeholders across the organization.
ABOUT YOU 🦄
- 4-6 years of experience in user acquisition, growth marketing, or performance marketing at a high growth consumer company, startup, or agency.
- Deep hands on experience managing paid social campaigns, with demonstrated expertise in Meta and TikTok ad platforms.
- Strong background in mobile app performance marketing, including familiarity with app install campaigns, MMPs, and iOS privacy frameworks (SKAN, ATT).
- Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performance.
- Proven ability to translate data and experimentation into actionable optimizations and strategic recommendations.
- Comfortable operating in fast paced, ambiguous environments and making quick decisions with imperfect information.
- Naturally curious, with a strong inclination to question assumptions and validate ideas through testing and data.
- Proficiency in Excel and/or SQL. Experience with Looker or similar analytics tools is a plus.
WE OFFER 💫
- Health, Dental & Vision Plans
- Life Insurance
- Long/Short Term Disability
- Competitive Pay
- 401k Matching
- Team Member Stock Purchasing Program (TMSPP)
- Learning & Development Opportunities
- Tuition Reimbursement
- Unlimited PTO
- Daily Lunch, Snacks & Coffee (in-office only)
- Commuter benefits (in-office only)
Additional information: Salary range of $115,000 - $140,000 + bonus + benefits, based on job-related knowledge, skills, and experience.
Base pay offered may vary depending on job-related knowledge, skill, and experience.
Rocket Money, Inc is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.*
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Skills Required
- 4-6 years of experience in user acquisition, growth marketing, or performance marketing
- Deep hands on experience managing paid social campaigns on Meta and TikTok
- Strong background in mobile app performance marketing
- Proficiency in Excel and/or SQL
- Experience with Looker or similar analytics tools
What We Do
Rocket Money is a leading personal finance app with a mission to improve the financial prosperity of millions of people. We offer over 5 million members a centralized destination to manage their finances, with valuable services that save both time and money — ultimately giving them a leg up on their financial journey. Members can manage their subscriptions, lower their bills, build budgets and automatically set aside money to reach their savings goals. At Rocket Money, we believe we can do our best work operating as a team. We are committed to using our experience at work to support our own and each other's personal growth. If you are someone who enjoys solving hard problems, thrives on collaboration and is passionate about our mission, let's talk. We hire from all industries and look for a diverse set of experiences in our talent. To see our open roles go to www.rocketmoney.com/careers.
