Growth Marketing Lead

About ClearPoint Strategy
ClearPoint Strategy is a B2B SaaS company that helps organizations execute their strategy effectively through software that connects goals, measures, and results. We work with hundreds of leading public- and private-sector organizations that rely on ClearPoint to run their performance management and strategy execution processes. We’re a tight-knit, results-driven team — and we’re building a two-person marketing engine that drives measurable growth.
The Role
We’re hiring a Growth Marketing Lead to drive qualified pipeline through disciplined, data-driven marketing.  You’ll be the marketing half of a lean two-person GTM team, partnering closely with our Revenue Operations & Enablement Lead to turn insights into pipeline.
This isn’t a “try everything” or “build a team” job — it’s about knowing the right few things to do, doing them right, learning from mistakes (they happen), and iterating.  You’ll operate in a constrained environment, where judgment, creativity, and analytical rigor matter more than big budgets. We want someone ruthless about priorities and opinionated about what works — that brings receipts.
What You’ll Do

• Design and execute integrated campaigns across paid search, paid social, email, and web
• Own marketing automation in HubSpot — from segmentation to lead scoring and nurture
• Manage and optimize the ClearPoint website (Webflow) for conversion performance
• Run A/B tests, monitor CPL and CAC, and double down on what works
• Build dashboards and partner with RevOps to track every dollar to pipeline
• Collaborate cross-functionally with Sales to improve lead handoff, follow-up, and conversion discipline

• 5–8 years of hands-on B2B SaaS demand generation experience
• Proven record of building pipeline through multi-channel campaigns
• Strong HubSpot and Webflow experience; comfortable in ad platforms and analytics tools
• Analytical mindset — you see data patterns, not vanity metrics
• Bias for action — you launch, learn, and iterate quickly
• Collaborative spirit — you thrive in a small, high-accountability team

• 150+ MQLs per quarter with 40%+ MQL→ Opportunity conversion
• $3M+ in marketing-sourced pipeline per year
• 15% quarter-over-quarter organic traffic growth despite SEO headwinds
• Campaigns that deliver ≥3× ROI and prove marketing’s impact on ARR

• You’ll see your work directly impact revenue — no layers, no bureaucracy
• You’ll partner with an experienced team that values data, alignment, and autonomy
• You’ll help define what “modern, efficient SaaS marketing” looks like

• You’re most energized by leading large teams or managing agencies — this is a hands-on, high-impact individual contributor role.
• You prefer limitless budgets over creative problem-solving — we value ingenuity and optimization over spend.
• You’re a perfectionist at heart — we believe progress beats perfection, and learning happens in motion.
• You enjoy brainstorming more than building — we focus on execution, results, and iteration.
• You’re looking for someone else to set the course — here, you’ll help shape the path and bring ideas to life.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

Hybrid Work Breakdown

1. In Office (3 Days): Departmental and Team Meetings, Training and Upskilling, Collaborative Work, Customer requests and calls, Individual project work, Customer deliverables 
2. Remote (2 Days): Customer requests and calls, Individual project work, Customer deliverables 

Base Salary Range

• 70,000 - $120,000 annually
• Performance-based bonus program

Benefits

• Competitive salary commensurate with your experience
• 100% paid health insurance
• 100% paid dental insurance
• 401(k) program
• Broad range of voluntary benefits for vision, disability, life insurance, EAP, discount programs, specialized health programs, financial counseling, and more.
• Open vacation policy & paid holidays
• Professional development, training, and mentorship programs

• Chance to get in on the “ground floor” of a tech company with startup energy
• Ability to make a difference from day one
• Fantastic colleagues and customers
• Employee referral bonuses to encourage the addition of great new people to the team
• Team events and offsite retreats
• Company organized volunteer days

Eligibility Requirements

• Candidates must live within commuting distance of our Arlington, VA office. 
• Employment is contingent upon successful completion of federal work authorization verification. We don't offer visa sponsorship.
• Employment is contingent upon successful background and reference checks.

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