Growth Marketing Lead

Today thousands of leading brands and agencies use AirOps to win the battle for attention with content that both humans and agents love.

We’re building the platform and profession that will empower a million marketers to become modern leaders — not spectators — as AI reshapes how brands reach their audiences.

We’re backed by awesome investors, including Unusual Ventures, Wing VC, Founder Collective, XFund, Village Global, and Alt Capital, and we’re building a world-class team with in-person hubs in San Francisco, New York, and Montevideo, Uruguay.

Join AirOps as our Growth Marketing Lead and take charge of scaling the channels that power our next phase of growth. Your north star: increase qualified opportunities generated via scalable channels.

In this role, you’ll own strategy and execution across Google Ads, while expanding into emerging plays beyond traditional ABM into paid influencer, community distribution, and other scalable growth plays. You’ll also have room for big swings—new growth initiatives and productized plays that can move the needle with our target audience.

You’ll drive campaigns that convert, experiment rapidly to unlock new opportunities, and build the attribution foundation that helps us double down on what works. You’ll collaborate closely with sales, growth, and product marketing to refine the strategy behind where and how we grow next.

This is a hands-on role for a growth-minded operator who’s fluent in the language of data, creative testing, and GTM alignment—and who thrives in a high-growth, fast-paced environment.

• Channel Ownership & Execution: Own and scale Google Ads and emerging paid acquisition channels (influencer, podcast, and community distribution). This is your portfolio to manage and resource. Build and optimize repeatable systems that efficiently generate new qualified opportunities.

• Campaign Management: Design and manage end-to-end growth campaigns—from audience segmentation and creative testing to landing page optimization, reporting, and budget pacing.

• Big Swings: Identify, design, and execute high-impact growth bets that combine productized plays with strong distribution to hit our audience with precision.

• Funnel Optimization & Strategy Alignment: Analyze funnel performance, identify bottlenecks, and direct investment toward the highest-leverage channels.

• AI-First Approach: Build the new playbook for modern growth marketing. Develop AI-native systems, tools, and processes that reflect what best-in-class will look like in 2030, not 2020.

• Attribution & Analytics: Own reporting and attribution across all growth channels. Use tools like Looker, HubSpot, or HockeyStack to connect activity to pipeline and revenue.

• Experimentation & Optimization: Lead a constant test-and-learn cadence across messaging, offers, creative, and channels. Bring a growth mindset to every campaign.

• ABM Support: Partner with sales and field marketing to integrate growth levers into multi-channel ABM campaigns that drive high-quality opportunities.

• Collaboration & Alignment: Build and mentor a small but high-impact Growth Marketing team. Work cross-functionally with Sales, Product Growth, and RevOps leaders to align on campaign priorities, share learnings, and inform strategy.

• 5+ years of experience in growth, demand generation, or performance marketing roles—ideally in B2B SaaS or a high-growth environment

• Hands-on expertise managing and optimizing campaigns in Google Ads and LinkedIn Ads

• You've deployed multiple AI automations to production to improve quality, save time and/or reduce cost.

• Proven track record running experiments and driving measurable impact across digital channels

• Experience with attribution and analytics tools like Looker, HubSpot, or HockeyStack

• Strong analytical mindset and comfort with data storytelling to cross-functional stakeholders

• Familiarity with account-based marketing and integrating growth tactics into broader campaigns

• Excellent project management and collaboration skills

• Resourceful, scrappy, and excited to build and scale new systems in a fast-paced, dynamic environment

1. Extreme Ownership

2. Quality

3. Curiosity and Play

4. Make Our Customers Heroes

5. Respectful Candor

• Equity in a fast-growing startup

• Competitive benefits package tailored to your location

• Flexible time off policy

• Generous parental leave

• A fun-loving and (just a bit) nerdy team that loves to move fast!