Growth Marketing Lead

Posted Yesterday
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New York, NY, USA
In-Office
180K-210K Annually
Senior level
Healthtech • Software • Pharmaceutical
Industry's first patient-focused CRM to help patients start and stay on therapy
The Role
Leads demand generation, marketing operations, events, field marketing, and account-based marketing to generate and accelerate qualified pipeline. Owns multi-channel programs, event strategy, attribution and reporting infrastructure, lead scoring, routing, sales handoffs, and service-level agreements. The role also manages people, drives experimentation, and presents marketing strategy and results to senior leadership.
Summary Generated by Built In

Courier Health is on a mission to solve one of the biggest and most meaningful opportunities in healthcare: reinvent how people living with chronic and rare diseases are supported.

We are building the future of patient engagement for life sciences companies. Our software is leveraged by biopharma companies to support patients in their complex journey from diagnosis to initiating and remaining on therapy to achieve optimal health outcomes.

About the Role

Courier Health has a strong product, a growing customer base, and a market that is increasingly ready to buy. As a Growth Marketing Lead you will drive demand generation, marketing operations, and events, support the programs, infrastructure, and team that turn market interest into qualified opportunities and qualified opportunities into evangelical customers.

What You’ll Do

  • Own Courier Health’s demand generation strategy and execution across channels, including paid, organic, email, events, content syndication, etc.
  • Own Courier Health’s events program, including industry conferences and our annual Patient Innovators Summit.
  • Develop a field marketing strategy that supports pipeline generation and acceleration in priority accounts.
  • Help develop, run and iterate upon account-based marketing programs.
  • Refine and maintain the attribution model and reporting infrastructure that connects marketing activity to pipeline and revenue.
  • Refine lead scoring, routing, Marketing-to-Sales handoffs, and SLA frameworks in partnership with Sales.
  • Stay at the cutting-edge of B2B demand gen, helping to foster a culture of experimentation & testing.
  • AI-native — you use tools that make your programs smarter and faster.

Who You Are

  • 8+ years of growth or demand generation marketing experience in B2B SaaS; enterprise software or regulated industry experience strongly preferred.
  • Demonstrated track record building and scaling demand gen programs that produce measurable pipeline.
  • Experience owning or co-owning an events program, including at least one owned/produced event.
  • Strong marketing operations chops: you understand the stack, you can build the attribution model, and you can run the analysis yourself.
  • Deep ABM experience: account tiering, personalized program design, and multi-channel orchestration.
  • People manager with a track record of developing strong individual contributors.
  • Experimentation mindset: you are energized by testing and rigorous about learning.
  • Strong communicator who can present strategy and results to senior leadership clearly and confidently.
Benefits
  • 100% paid employee health benefit options (including medical, dental, and vision)
  • 401(k) with employer funded match
  • Unlimited Vacation
  • Commuter Benefits
  • Paid parental leave
  • Catered lunch on Fridays
  • Wellness stipend

The annual salary range for the target level for this role is $180,000 - $210,000 + equity + benefits, including medical, dental, and vision. Final compensation will be determined based on a variety of factors including relevant experience, interview performance, and internal equity.

Courier Health is proud to be an Equal Employment Opportunity employer.

We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Skills Required

  • 8+ years of growth or demand generation marketing experience
  • B2B SaaS marketing experience
  • Track record building and scaling demand generation programs that produce measurable pipeline
  • Experience owning or co-owning an events program, including at least one owned or produced event
  • Strong marketing operations experience, including marketing technology stack, attribution modeling, and analysis
  • Deep account-based marketing experience, including account tiering, personalized programs, and multi-channel orchestration
  • People management experience and a record of developing strong individual contributors
  • Experimentation mindset and experience with testing and rigorous measurement
  • Strong communication and presentation skills for presenting strategy and results to senior leadership
  • Enterprise software or regulated industry experience

Courier Health Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Courier Health and has not been reviewed or approved by Courier Health.

  • Healthcare Strength Pay and total rewards are framed as strong through medical, dental, and vision coverage that is described as fully employer-paid for employees on baseline plans. Multiple plan options, along with mentions of FSA/HSA availability, reinforce breadth in healthcare design.
  • Retirement Support Retirement benefits are positioned as supportive via a 401(k) program with an employer match that is specified in some places as up to a particular percentage. Equity is repeatedly included alongside retirement as part of the overall financial package.
  • Wellbeing & Lifestyle Benefits Wellbeing support is emphasized through a healthy living or wellness/fitness stipend and everyday office perks such as meals and snacks. Additional lifestyle supports like commuter benefits and company offsites are presented as part of the broader rewards offering.

Courier Health Insights

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The Company
HQ: New York, NY
40 Employees
Year Founded: 2020

What We Do

Courier Health is on a mission to redefine how life sciences companies engage & support patients. We are building the future of patient engagement for life sciences companies. Our software is leveraged by biopharma companies to support patients in their complex journey from diagnosis to initiating and remaining on therapy to achieve optimal health outcomes. We are looking for talented individuals who are motivated by the opportunity to have an outsized impact on our company, and the healthcare industry at large.

Why Work With Us

We're on a mission to solve one of the biggest and most meaningful opportunities in healthcare: reinvent how people living with rare and chronic diseases are supported. We're a growing team that works hard but emphasizes the celebration of milestones. We believe in hiring kind, talented individuals and giving them room to grow.

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