COMPANY DESCRIPTION
Visual Matrix is building the hospitality technology platform of choice. We help hotels maximize revenue, improve operations, and deliver exceptional guest experiences through innovative hospitality technology.
Our culture is customer-centric, collaborative, entrepreneurial, and built on a builder mindset. We move quickly, solve problems together, and empower our people to make an impact.
JOB DESCRIPTION
Visual Matrix is seeking a Growth Marketing Lead to own the marketing programs that generate pipeline, accelerate product adoption, and drive revenue growth.
Reporting to the Chief Marketing Officer, you'll partner closely with Product, Sales, and Customer Success to execute demand generation campaigns, launch new products, optimize the customer journey, and build scalable marketing programs that deliver measurable business results. This is a hands-on role for someone who enjoys building, testing, measuring, and continuously improving.
- Own demand generation programs across email, paid media, organic, partnerships, and emerging AI-enabled marketing channels.
- Execute go-to-market strategies for new products and major feature launches in partnership with Product and Sales.
- Build lifecycle marketing campaigns that improve customer acquisition, engagement, adoption, and retention.
- Create compelling messaging, content, and sales enablement materials that simplify complex software for hotel operators.
- Own marketing operations including campaign execution, automation, reporting, experimentation, and optimization.
- Measure campaign performance and use data to improve pipeline generation, conversion rates, and marketing ROI.
- Partner cross-functionally to ensure marketing initiatives align with company growth objectives.
- Leverage AI tools to improve campaign execution, content creation, analysis, and marketing productivity.
- You have 5+ years of experience in Growth Marketing, Demand Generation, Product Marketing, or a similar B2B SaaS marketing role.
- You have successfully built integrated marketing campaigns that generate measurable pipeline and revenue growth.
- You have experience launching products and partnering closely with Product and Sales teams.
- You are an excellent communicator with strong copywriting and messaging skills.
- You are highly analytical and use data to drive decisions and optimize marketing performance.
- You are comfortable using marketing automation platforms and managing campaigns from strategy through execution.
- You embrace AI as part of your daily workflow and apply sound judgment when reviewing AI-generated work.
- You are curious, collaborative, organized, and motivated by business outcomes in a fast-paced SaaS environment.
Base Salary Range: $120,000- $130,000, part of a competitive total rewards package including employer-sponsored benefits and incentive compensation where applicable. Individual compensation is determined by experience, location, internal equity, and other relevant business considerations.
Location
Remote, Untied States.
Skills Required
- 5+ years experience in Growth Marketing, Demand Generation, Product Marketing, or similar B2B SaaS marketing role
- Proven track record building integrated marketing campaigns that generate measurable pipeline and revenue
- Experience launching products and partnering with Product and Sales teams for go-to-market
- Strong copywriting, messaging, and communication skills
- Highly analytical; use data to drive decisions and optimize marketing performance
- Comfortable using marketing automation platforms and managing campaigns end-to-end
- Experience with email, paid media, organic channels, partnerships, and lifecycle marketing
- Familiarity and daily use of AI tools for campaign execution, content creation, and analysis
- Collaborative, organized, curious, and outcomes-driven in a fast-paced SaaS environment
ASG Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ASG and has not been reviewed or approved by ASG.
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Parental & Family Support — ASG advertises 16 weeks paid parental leave and family-planning support, including a new-child allowance stipend. Several portfolio companies also note comparable parental leave policies.
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Leave & Time Off Breadth — Unlimited PTO with 10 paid holidays and a winter office closure is highlighted. Portfolio postings commonly echo generous time-off structures.
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Retirement Support — 401(k) matching is consistently referenced at corporate and portfolio levels. Some postings specify matches around 4%, signaling structured retirement support.
ASG Insights
What We Do
ASG is an unconventional software business that invests in uniquely positioned vertical SaaS companies and builds them into industry leading software platforms. We believe that combining deep expertise and shared resources can drive exponential growth, and that the heart of a thriving business is the people - the founders whose legacy we honor, the employees with unlimited potential, and the leaders who drive our businesses forward. ASG is backed by Alpine Investors and has acquired 45+ businesses across 8 verticals since inception. We believe our companies, and our people, are better together.
