Thatch is rewiring how health benefits work. We're looking for a Growth Marketing Lead to build and scale new acquisition channels.
You'll own our strategy across paid social, CTV, OOH, radio, and emerging channels. This is a build role. You'll decide where we invest, what we test, and how we measure success while partnering closely with Growth, Product Marketing, Design, and Analytics to turn new channels into repeatable sources of pipeline.
What you will do- Own growth strategy across paid social, CTV, OOH, radio, podcasts, and emerging channels.
- Build and execute channel testing plans with clear hypotheses, success metrics, and measurement plans.
- Partner with Design and Product Marketing to develop creative tailored to each audience and channel.
- Own agency and vendor relationships across media buying and production.
- Measure performance across pipeline, CAC, and revenue, and use those insights to guide investment decisions.
- Build attribution and incrementality frameworks for channels where last-click measurement isn't sufficient.
- Partner closely with Analytics, Product Marketing, and Finance to prioritize growth opportunities.
- Scale successful programs while continuously testing new acquisition channels.
- You've built and scaled paid acquisition programs across multiple channels.
- Experience owning strategy, budget, execution, and measurement.
- Strong understanding of paid social and familiar with CTV, OOH, radio, podcasts, and other emerging channels.
- Experience designing experiments and measuring incrementality.
- Strong analytical skills with a track record of using data to make investment decisions.
- Comfort working in ambiguity and building new programs from scratch.
- Excellent cross-functional partner who works effectively with Design, Product Marketing, Analytics, and Leadership.
- Built new acquisition channels from the ground up.
- Scaled paid social for a high-growth B2B SaaS company.
- Experience across emerging channels like CTV, podcasts, OOH, or audio.
- A track record of turning experiments into repeatable growth.
- Partnering closely with Creative, Product Marketing, and Analytics.
- Using AI to move faster, test more ideas, and improve campaign performance.
- We give people ownership and expect good judgment.
- We move quickly without compromising quality.
- We work across functions to solve hard problems.
- We learn from customers and continuously improve.
We aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect:
- An initial conversation with a recruiter.
- A conversation with the hiring manager.
- A practical exercise related to the work you'll be doing.
- Conversations with future teammates and cross-functional partners.
- A final conversation with our Leadership team.
We’re a fully distributed early stage company using technology to change the way America does healthcare. We’re a happy, friendly, high-velocity team. You can read more on Thatch here.
Skills Required
- Built and scaled paid acquisition programs across multiple channels.
- Experience owning strategy, budget, execution, and measurement.
- Strong understanding of paid social and familiarity with CTV, OOH, radio, podcasts, and emerging channels.
- Experience designing experiments and measuring incrementality.
- Strong analytical skills with a track record of using data to make investment decisions.
- Comfort working in ambiguity and building new programs from scratch.
- Excellent cross-functional collaboration with Design, Product Marketing, Analytics, and Leadership.
- Built new acquisition channels from the ground up.
- Scaled paid social for a high-growth B2B SaaS company.
- Experience across emerging channels like CTV, podcasts, OOH, or audio.
- A track record of turning experiments into repeatable growth.
- Using AI to accelerate testing and improve campaign performance.
Thatch (thatch.ai) Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Thatch (thatch.ai) and has not been reviewed or approved by Thatch (thatch.ai).
-
Healthcare Strength — The company advertises exceptionally generous health coverage delivered through its own ICHRA-based platform and a curated marketplace. Partnerships and add-ons broaden access to services such as mental health, enhancing the perceived depth of coverage.
-
Flexible Benefits — Benefits center on personalization, allowing employees to choose individual medical, dental, and vision plans and use remaining allowances via a spend card. Integrations and APIs aim to simplify administration while preserving choice.
-
Leave & Time Off Breadth — Unlimited PTO alongside paid company holidays is highlighted as part of the total rewards package. This breadth of time off is positioned within a flexible, remote-first culture.
Thatch (thatch.ai) Insights
What We Do
Thatch is an all-in-one platform that makes it easy to offer your employees the most personalized healthcare experience. You decide what to spend, and your team gets great health benefits.
_1.png)
