Growth Marketing Lead (B2B)

Be part of the GetYourGuide journey and connect people with unforgettable travel experiences worldwide. Since 2009, millions of travelers have booked unique activities with us in over 12,000 cities. Our headquarters in Berlin is supported by local offices across the globe, from New York to Bangkok. 

Ready to join a diverse community of over 850 fellow explorers dedicated to revolutionizing the travel experience industry? Check out getyourguide.careers to learn more.

We are seeking an experienced, hands-on B2B Growth Marketing Lead to drive scalable, sustainable growth across our supplier vertical. This is a tactical and operational role for someone who thrives on rolling up their sleeves, running experiments, and owning results across the entire funnel.

You will be responsible for managing and optimizing paid media strategy, aligning our marketing tool stack for accuracy and tracking, and developing a rigorous methodology for testing and scaling new initiatives. You’ll work closely with agencies, cross-functional teams, and other departments to ensure alignment, while owning the overall growth targets across channels.

• Own and optimize paid media strategy: Manage agencies and internal teams across core performance channels (Google search GDA, Meta, LinkedIn, etc.), ensuring full-funnel growth from awareness to conversion.
• Tool stack alignment: Oversee and optimize the marketing technology stack for accurate tracking, attribution, and reporting.
• Experimentation and methodology: Design, launch, and analyze experiments to identify scalable growth opportunities. Establish a repeatable, data-driven approach to testing.
• Full-funnel growth: Develop and execute strategies across the entire customer journey, from acquisition to retention, including ABM, retargeting, and personalization.
• Cross-functional consulting: Advise and collaborate with Product, Sales, and Brand teams to ensure a cohesive growth strategy and share best practices.

• 7+ years of experience in B2B growth marketing or a similar role
• Deep expertise in paid media, growth loops, and full-funnel strategy
• Hands-on operator: comfortable executing campaigns, running experiments, and managing agency relationships
• Strong analytical skills: able to align and optimize tool stacks, tracking, and reporting
• Experience developing and scaling new B2B channels
• Proven ability to consult and influence cross-functional stakeholders
• Previous experience with CRMs like Salesforce, Hubspot, Braze 
• Self-sufficient, adaptable, and results-oriented
• Preferably: marketplace or SaaS experience.

• Annual personal growth budget and mentorship programs for continuous learning and development
• Virtual stock options make you an integral part of the company’s success
• Company Pension Scheme with Aviva
• Work from anywhere in the world for 40 days per year
• Flexible working arrangements to support work-life balance
• Opportunities to collaborate and socialize with team members through quarterly team events and yearly company-wide events
• Monthly transportation and fitness budget
• Support your loved ones with generous maternity and paternity leave policies
• Discounts for you, your friends, and family on GetYourGuide activities
• Language reimbursement program
• Health and wellness benefits

And more…

Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out ‘how we hire’ and ‘life at GetYourGuide’. If you have any further questions, please don’t hesitate to get in touch at [email protected].

Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application. 

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