Your responsibilities
- Own marketing’s contribution to qualified pipeline and revenue, translating revenue targets into structured demand generation plans
- Identify and scale growth opportunities beyond current paid search and SEO, considering geographic realities and priorities
- Define growth priorities and an experimentation roadmap in partnership with the Marketing Data & Performance Manager
- Set strategic direction for channel investments and funnel optimization initiatives to improve efficiency and outcomes
- Design, document, and operationalize the end-to-end marketing-to-sales funnel, including lifecycle stages and qualification criteria with Sales
- Identify funnel bottlenecks and drive systematic improvements through structured experimentation and repeatable campaign planning/performance reviews
- Serve as the primary marketing counterpart to Sales - building shared pipeline visibility/reporting, feedback loops, improved attribution, and forecasting collaboration
- Partner with Product on positioning and launches, while maturing the function via automation (e.g., email), lifecycle marketing, segmentation, performance visibility, and training
Your profile
- 7+ years of experience in B2B growth marketing or demand generation
- Demonstrated experience building and scaling structured marketing funnels in a maturing company; can be a startup or a scaleup
- Experience working in complex, technical B2B sales environments
- Strategic thinker with an ability to identify challenges and implement solutions independently
- Strong communicator with an ability to influence and align stakeholders across different functions
- Fluent in English; other languages are a plus
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What We Do
Zurich Instruments develops and manufactures advanced products for Quantum Computing and Periodic Signal Measurement. Based in Zurich, Switzerland, with subsidiaries and offices in Germany, Japan, USA, South Korea, France, and China, we are committed to providing high-quality instrumentation and direct support to our international customers, scientists, and technologists who are dedicated to measuring complex phenomena using our instruments. Our product range includes: - Quantum computing control systems - Lock-in amplifiers - Arbitrary waveform generators - Impedance analyzers - Phase-locked loops - Digitizers - Boxcar averagers Our team comprises individuals who are passionate about technology and work together with a collaborative and innovative approach. As part of the Rohde & Schwarz family, we are a high-end instrumentation company with steady growth and we're always looking for talented individuals who thrive on challenges and want to shape the future of technology alongside us!
