Location: Kathmandu
Compensation: $12,000 – $25,000 Annual
Timings: Night shift (USA Pacific Time Zone)
About COVU
COVU is a U.S.-based company building the future of insurance operations by combining AI, automation, and licensed U.S. talent to help independent agencies run and grow their businesses. We partner with agencies nationwide to support servicing, growth, and operations so owners can focus on scale, profitability, and long-term value. As we continue to expand our global team, we are looking for a Growth Marketing Associate based in Nepal to support execution across lifecycle marketing, paid acquisition, content, and marketing operations.
Role Overview
The Growth Marketing Associate is a hands-on execution and support role focused on assisting with and owning specific growth marketing initiatives. This role is ideal for someone with depth in at least one growth discipline—paid ads, email marketing, content, technical marketing setup, or social media—and strong interest in how growth systems work end to end.
You will work closely with U.S.-based Marketing and Growth teams to execute campaigns, maintain clean tracking and data, and support experiments across channels.
Key Responsibilities
Growth Marketing Execution
- Support and execute growth marketing initiatives across paid ads, email marketing, content, and social media.
- Own or co-own specific campaigns or projects based on your area of strength.
- Assist with launching, iterating, and optimizing growth experiments.
- Coordinate closely with U.S.-based team members to ensure timely and accurate delivery.
Marketing Operations & Technical Setup
- Support marketing infrastructure and tracking, including:
- UTM creation and management
- HubSpot forms, lists, workflows, and properties
- Google Analytics and Google Tag Manager setup and QA
- UTM creation and management
- Help maintain clean attribution, data consistency, and reporting accuracy.
- Support landing page setup, testing, and optimization.
Lifecycle, Content & Social Support
- Assist with email marketing campaigns including setup, scheduling, and performance tracking in HubSpot.
- Support content initiatives such as blogs, newsletters, landing pages, and campaign copy.
- Help manage social media scheduling and basic publishing workflows.
- Use AI tools to support content generation and faster execution.
Paid Ads & Performance Support
- Assist with paid advertising efforts across platforms such as Meta and Google.
- Support campaign setup, creative coordination, and performance tracking.
- Help analyze results and surface insights related to lead quality and conversion.
AI-Assisted Growth Workflow
- Use AI tools to support research, content creation, and campaign execution.
- Continuously improve workflows to increase speed, quality, and efficiency.
What You Bring
- 1 to 3+ years of experience in marketing, growth, or a related role.
- Hands-on experience in at least one of the following areas:
- Paid advertising
- Email or lifecycle marketing
- Content writing and content generation
- Marketing operations or technical setup
- Social media marketing
- Paid advertising
- Experience working with HubSpot.
- Familiarity with tools such as Google Analytics and Google Tag Manager.
- Strong attention to detail and comfort working with structured processes.
- Ability to manage multiple tasks and projects simultaneously.
- Comfort working with U.S.-based teams across time zones.
Bonus
- Experience with Meta Ads, Google Ads, or similar platforms.
- Experience setting up or QA’ing UTMs, analytics, or conversion tracking.
- Strong writing skills or experience with long-form or lifecycle content.
- Familiarity with AI tools for marketing, automation, or analytics.
- Prior experience supporting B2B or SaaS growth teams.
Key Metrics of Success
- Reliable and accurate execution of growth marketing tasks.
- Clean tracking, attribution, and marketing data.
- Speed and consistency in campaign and project delivery.
- Positive feedback from Marketing and Growth stakeholders.
- Efficiency gains through improved workflows and tooling.
Compensation
Annual compensation range: $12,000–$25,000 USD, depending on experience and skill level.
This role offers long-term growth potential, increasing ownership over growth initiatives, and exposure to U.S.-based demand generation and acquisition programs.
Why Join COVU
- Be part of a U.S.-based company modernizing insurance through AI and technology.
- Work with a company that has an established office in Nepal and deep experience collaborating with Nepal-based teams.
- Gain hands-on exposure to real growth systems and campaigns.
- Contribute directly to initiatives impacting U.S. markets.
- Opportunity for long-term growth, expanded responsibility, and potential equity participation.
Our Interview Process
- Introductory call with the People team
- First-round Tech Interview
- Second-round Tech Interview
- Final discussion with leadership
Top Skills
What We Do
Technology is disrupting the insurance industry and agencies need to take the initiative if they want to remain competitive in the upcoming disruption. COVU takes a holistic approach to ensure that the agency thrives by delivering a great customer experience through a combination of technology, real-time service, and sales support.
Agency’s book experiences higher retention and more cross-sales leading to higher profitability for its owner(s). Agency producers get more time to prospect and sell to new higher-value customers.
