Growth Marketing Associate

Posted 3 Days Ago
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New York, NY
60K-75K Annually
1-3 Years Experience
Fitness • Healthtech
The Role
The Growth Marketing Associate will enhance customer engagement strategies, manage CRM databases, analyze data for insights, and assist in planning and executing marketing campaigns across multiple channels. Collaboration with the marketing team is vital to align CRM initiatives and optimize performance.
Summary Generated by Built In

Company Description

Who We Are

We’re purpose-driven. With every ride, we aim to redefine health and happiness. It’s all about being more than a workout: SoulCycle is a mind-body-soul experience, built on community, love, respect, acceptance, and a lot of fun. It comes to life through the ride, the relationships, and the unparalleled hospitality. And all of that comes from our people. Join us—we’d love to have you

Our Mission

To foster an open, diverse, & inclusive community—while embracing each unique individual exactly as they are. We empower each other by listening with an open mind, finding ways to learn and grow together, and always nurturing a sanctuary of trust. To make a real, lasting impact, we’ll work nonstop to embrace and create change. Because nobody is equal until everyone is equal.

Job Description

 SoulCycle is seeking a detail-oriented Growth Marketing Associate to join our team. The ideal candidate will have at least one year of experience in digital marketing. As a Growth Marketing Associate, you will play a crucial role in enhancing our customer engagement strategies, analyzing data, and supporting the overall digital initiatives to deliver an exceptional experience to our community.

Key Responsibilities:

1. Customer Data Management:

  • Assist in managing and maintaining the CRM database, ensuring data accuracy and integrity.
  • Segment and analyze customer data to identify trends and insights.

2. Campaign Execution:

  • Assist in the planning and execution of automated and one-off CRM campaigns across multiple channels (email, web / app, and SMS).
  • Monitor campaign performance and provide actionable insights for optimization.

3. Reporting and Analysis

  • Analyze campaign results and customer data to measure effectiveness and inform future strategies.
  • Provide recommendations based on data analysis to improve CRM processes and customer experience.

4. Collaboration and Communication:

  • Work closely with the field and marketing teams to ensure alignment on CRM strategies and initiatives.

Qualifications

  • Bachelor’s degree in Marketing, Business, or a related field.
  • At least one year of experience in growth, performance, digital marketing, or a related field.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Proficiency in CRM software (e.g., Braze, Klaviyo, etc)
  • Excellent communication and interpersonal skills.
  • Detail-oriented with strong organizational skills and the ability to manage multiple tasks simultaneously.
  • Passion for wellness, fitness, and the SoulCycle brand

Salary: $60,000 - $75,000

This position reports directly to the Director of Marketing

#LI-SC

Additional Information

For additional Information visit our Career Site: https://www.soul-cycle.com/careers/

The Company
New York, NY
200 Employees
Hybrid Workplace
Year Founded: 2019

What We Do

Equinox Group is a high growth collective of the world’s most influential, experiential, and differentiated lifestyle brands that includes Equinox Fitness Clubs, Blink Fitness, Pure Yoga, SoulCycle, Equinox Hotels and Equinox Media.

Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high-performance individuals. Throughout its 30-year history, Equinox continues to lead and disrupt the category it singularly defined, operating over 100 full-service fitness clubs globally across major U.S. cities including New York, Los Angeles, Miami and San Francisco as well as London, Toronto and Vancouver, each featuring bespoke design in an unparalleled luxury environment.

Grounded in the core tenets of Movement, Nutrition and Regeneration and backed by a Health Advisory Board of industry-leading experts across these disciplines, Equinox provides a holistic lifestyle experience for its members with best-in-class offerings inclusive of signature Group Fitness classes, Personal Training, Pilates, Spa, apparel at The Shop, travel, and more.

In everything we do, we create the possibility for people to maximize the potential within themselves. We sweat the details. Our highly collaborative teams sweat the details to help each other deliver the Equinox experience that enables our members to achieve results.

At Equinox, we are looking for people who match our experience: to go further and want more. We aren’t just a company; we are a community vested in each other’s success. If you are a high performing individual who is passionate about winning and inspiring others, then we are excited to discuss career opportunities with you. Discover how you can dream big, work hard, and find your success with us.

To learn more please visit, https://careers.equinox.com

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