Growth Marketer

What is Nooks?

Nooks is a platform transforming sales reps from manual laborers to scientists. With today’s technology, sales reps shouldn’t need to manually write hundreds of emails, research hundreds of websites/linkedins, and make hundreds of calls. They should instead focus on the parts of their job that actually require people - talking to customers, being creative, and problem-solving. With a combination of AI tools, automation and real-time collaboration, Nooks can do the rest.

The problem

Sales pipeline is critical for growing companies. Many, especially B2B companies, have teams of sales/business development representatives (SDR/BDRs) or full-cycle account executives whose responsibility is to identify, contact, and qualify new potential customers. There are ~750,000 SDR/BDR’s in the US alone (e.g. Airtable, Brex, Databricks and many other tech companies have sizable SDR/BDR teams)

In their day-to-day, SDR/BDRs spend time on 3 main activities:

1. Prospecting & research - identify a list of potential customers using signals like industry, size, fundraising, headcount growth, new hires, job descriptions, etc.
2. Email & LinkedIn messaging - write messages to those contacts to convey the problem and pitch your product. The goal is for them to book a demo
3. Calling - Live phone conversations often have higher conversion than emails because they’re more personal, but there’s a lot more manual work involved

Most of the sales rep’s job can be automated with today’s technology: large language models, web scraping, automation, integrations, etc.Growth Marketer
The Role

We’re looking for a world-class growth marketer who can help bring “Nooks Love” to our (very!) fast growing community of prospects, partners, and customers. 

You’re passionate about building exceptional digital and in-person initiatives. You’ve created marketing programs that energize communities. You’re growth-centered, knowing how marketing helps build sales pipeline. And you have the technical chops to keep our marketing machine humming.

Responsibilities

As part of this role, you’ll:

• Work closely with our Senior Growth Marketer (a legend), VP of Marketing, and the rest of the GTM team to accelerate market visibility and pipeline growth. 
• Identify, build, and share great customer stories. We have lots of “Nooks Love” from our users, and we want the world to know!
• Build and execute engaging digital marketing experiences that have a strong social media reach.
• Partner with sales development, customer success, and sales to generate content that enriches our community. 
• Collaborate with marketing, sales development, and third-party partners to deliver great in-person events.
• Develop SEO and thought leadership content that measurably improves our digital presence.
• Use data to prioritize new marketing programs and tune our existing activities.
• Leverage our go-to-market stack, including Hubspot and other tools, to execute marketing campaigns.

Requirements

• Our customers are at the heart of what we do. So, a strong community-focus is a must-have.
• 4+ years in marketing with a strong track record of exceeding goals.
• Strong analytical and data-led approach to addressing decisions. 
• Excellent written and verbal communication skills; social media savvy.
• Experience working with a modern sales and marketing tech stack.
• Comfortable collaborating with partners, consultancies, contractors, and other hybrid relationships.
• Skills with SEO and digital ads are a plus.
• Domain expertise in the world of outbound sales or sales technology is helpful.