Develop and execute strategic growth plans across D2C (Shopify) and marketplaces (Amazon, Nykaa, Flipkart, etc.)
Drive customer acquisition via paid performance campaigns (Meta, Google, affiliates)
Own and optimize the e-commerce funnel — traffic, conversion rate, AOV, and retention
Manage marketplace growth: pricing, SEO, catalog, ads (AMS), and promotions
Conduct A/B tests and growth experiments to improve conversion rates
Track and analyze key KPIs: ROAS, CAC, LTV, repurchase rate, etc.
Coordinate with internal teams (design, tech, operations) for growth initiatives
Leverage CRM tools (WebEngage/MoEngage/Klaviyo) for retention and remarketing
Lead CRO and UI/UX improvements on website using tools like Hotjar, Google Optimize
Collaborate with influencer, affiliate, and content partners for brand-led growth
4–7 years of experience in D2C/e-commerce growth or performance marketing
Proven success in scaling online revenue via paid campaigns and funnel optimization
Hands-on experience with Shopify, Amazon Seller Central, Flipkart/Nykaa panels
Strong analytical skills; mastery of GA4, Excel, Data Studio, heatmaps, etc.
Knowledge of retention tools (email/SMS automation), subscription models, and upsells
Ability to work with cross-functional teams and external vendors
Entrepreneurial mindset with strong execution and ownership
Experience in a skincare, beauty, personal care, or health/wellness brand
Understanding of Unicommerce, Razorpay, or marketplace management tools
Prior experience managing 3rd party agencies (media, creative, or SEO)
Skills Required
- 4-7 years of experience in D2C, e-commerce growth, or performance marketing
- Proven success scaling online revenue through paid campaigns and funnel optimization
- Hands-on experience with Shopify, Amazon Seller Central, and Flipkart or Nykaa marketplace panels
- Strong analytical skills and mastery of GA4, Excel, Data Studio, and heatmap tools
- Knowledge of email and SMS automation, retention tools, subscription models, and upsells
- Ability to work with cross-functional teams and external vendors
- Entrepreneurial mindset with strong execution and ownership
- Experience with skincare, beauty, personal care, or health and wellness brands
- Understanding of Unicommerce, Razorpay, or marketplace management tools
- Prior experience managing media, creative, or SEO agencies
What We Do
Dermatouch is an India-based dermatology-led skincare brand and online platform offering personalized, clinically tested products for common skin concerns. Its range includes serums, creams, sunscreens, toners, moisturizers, and other formulations designed to address pigmentation, dark spots, acne, scars, and related needs. Customers can take a skin test and purchase customized products, while the company also serves retail and healthcare distribution partners.








