The Role
Lead growth for the Paytm for Business app, owning activation, engagement, retention and winback. Build data-led growth engines, run experimentation and lifecycle marketing, leverage AI for personalization and automation, define KPIs, work cross-functionally, and mentor a growth team to drive measurable outcomes at scale.
Summary Generated by Built In
About Us:
Paytm is India’s leading mobile payments and financial services distribution company. A pioneer of the mobile QR payments revolution, Paytm builds technology that enables small businesses and consumers to participate in the digital economy. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology.
About the Role:
We are looking for a strategic and data-driven Growth leader to own and scale growth for the Paytm for Business app. The role will be responsible for driving activation, engagement, retention and winback, with a strong focus on improving service-led product journeys and building a scalable growth engine.
The ideal candidate will combine strong product and growth thinking with deep expertise in analytics, experimentation and lifecycle marketing. This is a high-ownership role that will work closely with Product, Engineering, Data, Marketing and Business teams to identify growth opportunities, design interventions and drive measurable outcomes at scale.
Key Responsibilities:
- Own the growth charter for the Paytm for Business app, covering activation, engagement, retention and win back.
- Identify opportunities across key service product journeys and build strategies to improve user adoption, usage and retention.
- Build a data-led growth engine using user analytics, cohort analysis, funnel metrics and behavioral insights.
- Drive a strong culture of experimentation and rapid iteration, including hypothesis creation, A/B testing and measurement of business impact.
- Own and scale lifecycle marketing / CLM initiatives across user segments and stages of the customer journey.
- Leverage AI and Agentic capabilities to automate growth workflows, personalization, customer lifecycle management and decision-making.
- Define and track growth KPIs, identify gaps and translate insights into actionable product and business initiatives.
- Work cross-functionally with Product, Engineering, Data Science, Marketing, Design and Operations teams to execute growth initiatives.
- Develop and own growth charters based on evolving business priorities and identify new avenues for sustainable growth.
- Lead and mentor a high-performing growth team, fostering strong ownership, analytical thinking and execution excellence.
- Continuously benchmark industry trends, consumer behavior and competitive offerings to identify new growth opportunities.
What We’re Looking For:
- Strong academic pedigree; Tier-1 institute preferred.
- Experience in Tier-1 product, consumer internet or fintech companies, preferably in high-scale growth environments.
- Proven experience in product growth, lifecycle marketing / CLM and app growth across activation, engagement, retention and win back.
- Strong analytical and strategic thinking with the ability to translate data into business outcomes.
- Hands-on experience with experimentation, growth analytics, segmentation and personalization.
- Experience leveraging AI / Agentic capabilities to automate or enhance growth and customer lifecycle management.
- Strong people-management experience with the ability to lead and scale growth charters.
- Excellent stakeholder-management and cross-functional collaboration skills.
- High ownership, structured problem-solving ability and a strong bias for execution.
- Ability to operate effectively in a fast-paced, ambiguous and highly data-driven environment.
Why join us : We aim at bringing half a billion Indians into the mainstream economy, and everyone working here is striving to achieve that goal. Our success is rooted in our people’s collective energy and unwavering focus on the customers, and that’s how it will always be. We are the largest merchant acquirer in India.
Compensation: If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
Skills Required
- Strong academic pedigree
- Experience in product, consumer internet or fintech companies
- Proven experience in product growth, lifecycle marketing/CLM and app growth (activation, engagement, retention, winback)
- Strong analytical and strategic thinking with ability to translate data into business outcomes
- Hands-on experience with experimentation, A/B testing, growth analytics, segmentation and personalization
- Experience leveraging AI/agentic capabilities for automation, personalization and lifecycle management
- Strong people-management experience with ability to lead and scale growth charters
- Excellent stakeholder-management and cross-functional collaboration skills
- High ownership, structured problem-solving ability and strong bias for execution
- Ability to operate effectively in a fast-paced, ambiguous and highly data-driven environment
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
