The Role
The Growth Lead will enhance organic growth through SEO and CRO, manage content and lifecycle marketing, and drive experimentation for B2B SaaS expansion.
Summary Generated by Built In
About Us
Wing is seeking elite talent to join M32 AI (backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for traditional service businesses.
Think of it like a startup within a corporate: fast moving and agile, with the stability of a corporate, and zero bureaucracy.
If you’re driven by challenge and eager to make a significant impact in a high-caliber role, this is the opportunity you’ve been waiting for.
If building a marketing function from 0 to 1 is your thing, you’re in the right place!
Overview
Lead organic expansion by leveraging deep SEO expertise and CRO mastery to engineer creative, self-sustaining growth loops.
This role demands a data-driven innovator who turns insights into scalable user acquisition, conversion uplift, and retention strategies with rapid execution.
You Will Own
- SEO & Organic Channel Ownership
- Perform comprehensive keyword research, competitive analysis, and topic clustering using Ahrefs, SEMrush, or Google Search Console to drive targeted organic traffic growth.
- Oversee content strategy including on-page optimization, pillar-cluster architectures, publishing cadences, and backlink acquisition through outreach and partnerships.
- Continuously audit and refine technical SEO elements to enhance site authority, crawl efficiency, and long-term search visibility.
- CRO & Full-Funnel Optimization
- Architect and build high-performance landing pages (Framer expertise preferred) with integrated A/B, multivariate testing, and heatmapping to maximize conversion rates across acquisition to retention.
- Dive into behavioral analytics via GA4, PostHog, or similar tools to diagnose drop-offs, optimize user flows, CTAs, forms, and personalization triggers.
- Align SEO-driven traffic with post-click experiences to create seamless, high-converting journeys that reduce friction and boost LTV.
- Craft compelling, SEO-optimized copy for landing pages, long-form content (blogs, guides, case studies), and nurturing assets that convert search intent into revenue.
- Collaborate with product, design, and content teams to maintain unified messaging, GTM positioning, and brand consistency.
- Lifecycle Marketing & Automation
- Design and manage sophisticated email/CRM flows for onboarding, engagement, upsell, winback, and referrals, ensuring top-tier deliverability.
- Implement no-code automations with Zapier, n8n, Make, or equivalent to trigger personalized sequences based on user behavior, product usage, and funnel stage.
- Integrate data layers across CRM, analytics, and product events for real-time nurturing and retargeting.
- Growth Experimentation & Strategy
- Ideate, test, and scale inventive low-cost experiments including co-marketing, affiliate programs, influencer collaborations, community initiatives, and viral referral loops to minimize CAC.
- Validate hypotheses rapidly (idea-to-insight in days) using structured frameworks, prioritizing scalable organic levers.
- Contribute to team processes, documentation, hiring, and knowledge sharing to support sustained scaling.
What Success Looks Like
- Demonstrated impact scaling B2B SaaS from $0 to $1-5M ARR through SEO/CRO, with quantifiable results in organic traffic, CVR improvements, CAC reduction, pipeline velocity, and MRR growth.
- Proven ability to prototype and launch experiments in days, not weeks, often accelerated by AI tools for research, content, and analysis.
- Portfolio of case studies showcasing cross-channel growth loops and measurable business outcomes.
Preferred Skills & Experience
- Bachelor’s degree in Marketing, Design, Communications, or equivalent experience.
- 5+ years hands-on in SEO and CRO within competitive B2B environments, with a track record of driving organic revenue.
- Proficiency in core tools: GA4/PostHog (analytics), Ahrefs/SEMrush/GSC (SEO), Framer (design), campaign managers/automation platforms.
- Strong fundamentals in attribution, funnel analytics, and growth modeling; comfortable with ambiguity in fast-paced startups.
- Excellent communication and collaboration abilities in team settings.
Compensation
- The annual salary range for this role is CAD 100k - 150k with performance-based bonus at the discretion of management.
Benefits
- Competitive salary
- Performance‑based bonuses
- Software for Upskilling & Productivity
- Remote-first culture
- Work from anywhere
- Paid Time Off
- Health Insurance
- High autonomy, low bureaucracy
- Fast-track to leadership for high performers
- US HQ Opportunities
- Direct access to founding team
- High visibility, autonomy and ownership
Hiring Process
- Introduction call with Recruiter
- Practical challenge to assess your work quality
- Team Interview
- Final call with Founders
- Offer
Top Skills
Ahrefs
Framer
Ga4
Google Search Console
Make
N8N
Posthog
Semrush
Zapier
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The Company
What We Do
Wing provides SMBs, startups, and executives with top-tier remote talent to take over recurring work such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, etc. Wing is your super affordable team member to whom you can delegate excess work while you do the important things to grow your business.
